The United States and the United Kingdom share historical ties, a common language, and countless other similarities. What about online behavior?
Since the beginning of time, scholars and philosophers have searched for the meaning of life. And for over a year now, marketers have been trying to unlock the meaning of "Like." The truth is, a Facebook "Like" is deceptively simple... and infinitely complex.
There's no doubt about it - smartphones are powerful, they're addictive, and they're having a dramatic impact on consumers' online behavior. In Mobile Dependence Day, we explore the growth of the mobile market, consumers' increasing dependence on smartphones, and the impact of smartphones on Email, Facebook, and Twitter.
Every day, consumers interact with brands through Email, Facebook, and Twitter... but the relationships don't always last. The Social Break-Up explores consumers' motivations and actions as they end their online brand relationships, and provides valuable tips for keeping the romance alive after the social "honeymoon" is over.
We understand - you're short on time, but still need to be strategic when it comes to marketing on the real-time web. That's where the SUBSCRIBERS, FANS, & FOLLOWERS 2010 Executive Summary can help. We take more than 100 pages of our social media research and boil it down into the digestible insights you must know to build integrated, cross-channel campaigns.
It's time to uncover the truth and discover what's really happening in the world of social media. In Social Mythbusting, we'll revisit the data from our first six SUBSCRIBERS, FANS, & FOLLOWERS research reports in order to deny, debunk, and deliver the answers you need to build a strategy based on the truth - not just commonly-held assumptions.
Despite common assumptions that email, Facebook, and Twitter are in direct competition with one another, consumers communicate freely across these channels. Why shouldn't you? In The Collaborative Future, we'll turn common assumptions about channel competition on their head so you can develop a tightly integrated strategy that combines - not isolates - the powerful strengths of these channels.
70% of consumers who recently FANNED a brand on Facebook didn't feel they'd given that brand permission to market to them. So how can you effectively spread the message about your brand in a channel that's still unsure about marketers? Facebook X-Factors will expose Facebook's five unique characteristics so you can develop an ROI-boosting strategy specific to this channel.
You know your customers are using Twitter. But did you know they're talking about your brand? These daily users are the most influential online consumers, and their conversations spill over into every other part of the internet. Twitter X-Factors will expose how Twitter can greatly impact your brand's bottom line by revealing its x-factors.
Consumers approach the internet with intrinsic personality traits that influence how they interact with marketers like YOU. So why deliver broad marketing messages for groups like "elderly consumers" or "female consumers?" In The Social Profile, we introduce 12 distinct consumer personas so you can get to know your audience based on personalities, not just age, gender, or other demographics.
88% of consumers check email daily, and more than 50% of consumers make purchases as a direct result of email. What does this mean for you? Email still works when it comes to marketing communications, and in this report, we'll reveal why by exposing its x-factors - the characteristics that set email apart from any other interactive channel.
Do your customers check email, Facebook, or Twitter when they wake up in the morning? Digital Morning will help you understand your customers' daily digital tendencies, so you can deliver marketing messages in the right place, at exactly the right time.
