Salesforce + ExactTarget:
The Platform of Choice for CMOs
On July 12, 2013 salesforce.com, the world’s #1 CRM platform, completed its acquisition of ExactTarget, a leading cloud marketing platform. By bringing together ExactTarget’s industry-leading marketing automation and campaign management capabilities with salesforce.com’s social marketing solutions (publishing with Buddy Media, listening with Radian6 and advertising with social.com), we will deliver the marketing platform of choice for CMOs.
Salesforce.com and ExactTarget are united by a bold vision to enable companies around the world to transform how they connect with customers across sales, service, and marketing. We are excited to bring together ExactTarget and salesforce.com to empower companies to connect with their customers in entirely new ways.