Getting Serious About Permission and Deliverability

Expert Advice to Maximize Your ROI

Everyone is looking for ways to get the biggest return on investment–and when it comes to your email program, rock-solid deliverability is your key to success. So, are you getting the most bang for your buck from your email program? Probably not. According to a 2010 Return Path study, 20% of commercial email never makes it to the inbox-a statistic that has remained steady for years.

So, how do you conquer the inbox and achieve phenomenal results along the way? Find out in ExactTarget's latest whitepaper: Letters to the C-Suite: Getting Serious about Permission and Deliverability. Experts from across the industry - including ISPs, email delivery assurance and accreditation companies, and several innovative marketers-share their recommendations for building a solid deliverability strategy that maximizes your ROI and ensures your emails get to the inbox every time. You'll learn:

• The importance of your subscribers: their permission, preferences, and unsubscribe requests
• The key to building your brand reputation
• Why less is more when it comes to list size and subscriber acquisition