At ExactTarget, it's our mission to inspire and enable marketers to harness the power of cross-channel technologies—but never at the expense of consumer. We believe in putting consumers and their unique, individual preferences at the center of all communications, known fondly as our SUBSCRIBERS RULE! philosophy. Dating back to our founding days, this subscriber-centric philosophy is built upon three simple tenets:
- Serve the individual.
- Honor each individual's unique preferences with regard to communication, content, frequency, and channel.
- Deliver subscribers timely, relevant content that improves their lives.
Regardless of how the industry evolves or the new mediums that emerge, ExactTarget is unwavering in our commitment to permission-based marketing. We're laser-focused on what the subscriber wants, and it's our unyielding belief that this focus will help us deliver the best results for subscribers and marketers alike.