In this ever-changing world of digital marketing, keeping up to date with best practices and ideas can be challenging. ExactTarget is committed to helping you understand how to continually optimize your marketing programs, and we offer webinars on a regular basis that will help you learn the latest industry tips, tricks, and developments.
You have a lot to do, and with thousands of other priorities, it’s hard to have a well-planned and proactive marketing plan. With some up-front planning, there’s no reason you can’t put more of your marketing on auto-pilot, taking far less of your time with better results. Start having conversations with prospects or customers through automation—regardless of the marketing channels they prefer.
Learn how you can start automating your messages via Email, Automation Studio and SocialPages within the Interactive Marketing Hub—helping you spend more time on the objectives you want to achieve.
Can't attend the webinar? Register and we'll make sure you get a copy of the webinar recording.
Adopting email marketing best practices isn’t about ticking boxes. It’s about execution. Join Chad White, ExactTarget’s Principal of Marketing Research and author of Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts, for an ExactTarget Inspirations webinar in which he will discuss a variety of best practices and share real-world examples of brands with good, bad and the best executions.
Topics to be covered will include signup forms, welcome emails, mobile-friendly emails, preheaders, personalization, unsubscribe pages, and more.
Can't attend the webinar? Register and we'll make sure you get a copy of the webinar recording.
We’re more than a decade into the movement known as social media, yet most businesses continue to struggle with how to measure social media's impact, and convert social networking contacts to customers.
For many companies, however, social media marketing is a thriving source of web traffic and revenue. Those companies understand the "Mathematics of Social Marketing" and the quantitive side of social media.
Ready to do the math yourself? Join ExactTarget and special guest Jason Falls for an informative webinar as Jason discusses habits and actions that can propel your social efforts from experimental and frustrating to calculated and profitable.
Can't attend the webinar? Register and we'll make sure you get a copy of the webinar recording.
Learn the successful mobile messaging tactics organizations should be employing to get the most from their mobile campaigns.
Want to improve your email marketing deliverability? Learn tips for adapting to consumer behavior and designing for your audience, in addition to other topics, in this webinar.
Learn how mastering the process for a single lead will enable your sales and marketing teams to better scale your process thousands of times, leading to a more efficient sales cycle and better overall ROI.
Have marketers' years as early adopters impeded our ability to relate to regular people? In this webinar, we tackle this question and more, thanks to the results of our first-ever, side-by-side study of marketers and consumers.
Eric Tobias, Vice President of Web Products for ExactTarget and the founder and president of iGoDigital, discussed how retailers can leverage the three building blocks of personalization: rich data, customized site experience and tailored marketing.
