ExactTarget Academy Training

Product Training

The Academy from ExactTarget Marketing Cloud is a comprehensive training program that offers a variety of courses designed exclusively for clients and partners. Our goal is to make our clients look like heroes and excel in every digital marketing endeavor. Academy training provides you with:

  • Current best practices and industry knowledge
  • Interactive and collaborative classes
  • Extensive resources to sharpen your digital marketing capabilities
ExactTarget Academy Training


Instructor-Led Courses

Enjoy learning in a classroom setting? The Academy’s instructor-led courses provide a perfect opportunity for in-depth, hands-on experience with your Marketing Cloud applications. By combining best practices with practical information, instructor-led training helps you make the most of the applications as you connect with product experts and peers. Classes are held in various locations and on-site training can be arranged through your sales representative.

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"THANK YOU for the terrific Academy Day…Learning how to program the automation in Automation Studio and walking step-by-step through how to do everything was very empowering."

Kristina E. Smith,
Email Marketing Manager, One North Pack Square

Online Courses

Prefer to learn at your own pace? The Academy offers online courses at no cost to customers with a valid ExactTarget Marketing Cloud account. These courses are available on demand, which means you can complete as much or as little coursework as your schedule allows. To begin a course, log in and register online on 3sixty.

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ExactTarget Academy Training

More Popular Courses

Find out everything you need to know about sending your first email. You’ll learn how to create and send an email, and track your results.

Covered in this course: creating attributes and lists, importing data, uploading assets, creating templates, building emails, and tracking results.

MobileConnect gives you seven different SMS templates to easily create any type of mobile campaign—including mobile tickets, alerts, coupons, transactional messages and even surveys.

Covered in this course: This course will cover core features of MobileConnect, including how data works inside the contacts database, how templates will help you send SMS messages, and tracking and reporting.

Audience Builder allows you to segment your subscribers in sophisticated ways, so you can send them the targeted messages that they want to receive.

Covered in this course: Getting data in and out of Audience Builder, plus creating, segmenting, and publishing an audience.

Approvals allow you to maintain control and consistency over your email communications and branding. In this course you will learn the approval process, how to submit an email for approval and how to approve an email.

There's no point in creating world-class emails if they don't make it to the inbox.

Covered in this course: sender reputation, tools available to help with good deliverability, email authentication, and how to repair a damaged sender reputation.

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Contact us with any questions or requests related to Academy courses.