Resources: Events & Webinars

Events & Webinars

In this ever-changing world of digital marketing, keeping up to date with best practices can be challenging. Salesforce Marketing Cloud is committed to helping you understand how to continually optimize your marketing programs, and we offer webinars on a regular basis that will help you learn the latest industry tips, tricks and developments.

Throughout the year, Salesforce Marketing Cloud also hosts events to celebrate our clients and partners in regions around the world. You can also find us at industry trade shows and conferences. Review the event listing below to find out where we'll be next. It could be in a neighborhood near you.

 

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Mapping the Customer Journey for Innovation and Iteration

Customer Journey Mapping is all the rage and rightly so. Understanding the customer journey reveals friction and also opportunities for innovation. But there’s more to the story. Customer journey mapping is just the beginning. Best selling author and renowned innovation expert Brian Solis will share with you his “experience” in learning about creative and often counter-intuitive ways to rethink the customer experience and enhance relationships in the process.

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Partner Webinar Series: How AAA Drives Engagement with RealTime Email Campaigns

Until now, email messages were frozen in time the moment the "send" button was pressed. Now, a new wave of technology enables marketers to adjust messages post-send to best match the personal context of each and every opener - all in real-time.

In this webinar, Liveclicker Co-Founder and VP Market Development, Justin Foster and AAA Senior Manager eBusiness, Nancy Weaver will discuss how AAA has leveraged moment-of-open data to amp relevance and connect with customers in new and powerful ways. Attendees will learn how to turn RealTime Email into RealTime Engagement.

Webinar

Live Demo: Create 1-to-1 Customer Journeys with Marketing Cloud

Every Wednesday at 2 p.m. from 2/3 to 3/9

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Live Demo: Create 1-to-1 Customer Journeys with Marketing Cloud

Your customers are connected and in control like never before. Join us for a live Marketing Cloud demo to learn how you can create 1-to-1 journeys that keep your customers engaged from interested prospects to loyal brand advocates. See for yourself how the #1 Marketing Cloud platform helps brands of all sizes:

  • Unify data into a single customer view
  • Personalize journeys throughout the entire lifecycle
  • Engage customers across all channels, including email, mobile, social and ads
  • Analyze everything to make insight-driven decisions on marketing investments

We will also share real-world examples of customers like you who are achieving amazing results with Salesforce Marketing Cloud.

Webinar

Increasing Consumer Engagement with UGC

February 2, 2016, 12:00 p.m. EST

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Increasing Consumer Engagement with UGC

Consumer engagement remains a priority for brands that are looking to build and maintain meaningful relationships with their customers. The challenge in today’s cross-channel, social, and mobile world is it to develop both enough, and relevant, content that will drive the desired levels of engagement.

User generated content, or UGC, provides relevance and authenticity that brand produced content cannot. Brands that incorporate consumer produced content into their marketing are seeing greater performance within their existing channels and programs because of its trustworthiness.

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Triple Conversion Rates: How GovX Uses Marketing Cloud for Customer Onboarding

Delivering personalized emails that are timely and relevant can deliver dramatic ROI on marketing spend while increasing sales. Join us to learn how GovX revolutionized their customer experiences and how Journey Builder and Predictive Intelligence helped them automate cohesive, 1-to-1 journeys for their customers while increasing their conversion rates.

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Partner Webinar Series: Mobile is Now, How to Deliver Success in 30 days

It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers' first screen, the mobile phone.

Today's consumers have high expectations and little patience when it comes to mobile. Forrester describes this phenomenon as great mobile moments that are simply expected and defined by immediacy, simplicity and depth of context. Swrve offers a Mobile Engagement Marketing Platform that enables Salesforce Marketing Cloud customers to extend the digital journey to mobile devices and orchestrate a customer journey that is personalized, compelling, and in sync with today's mobile consumers.

With more than 52% of all 2015 holiday retail traffic originating from mobile devices and over 1/3 of Cyber Monday sales driven by mobile devices smart marketers already know that mobile marketing and mobile engagement is the new battleground today and into the future.

Webinar

Email Unicorns: Creating the Ultimate Flagship Product

December 3, 2015, 2:00 p.m. EST

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Email Unicorns: Creating the Ultimate Flagship Product

If you could only send one marketing email to support your customer relationship, what would it be? Grammarly thinks they have cracked the code for the ultimate hybrid email. Their personalized 'Writing Insights' digest goes out each week and utilizes big data, social-proofing, dynamic content and focuses on all types of conversion goals: upsell conversions, re-engagement, product installs, content traffic and more.

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Any Journey is Possible: How Salesforce Marketing Cloud Builds Persona-Driven Marketing

The customer is at the center of everything – and they decide whether your company succeeds or not. The customer expects to be treated as the unique individual they are, and the customer deserves extraordinary experiences along the journey.

Join Marketing Cloud's own digital communications team and learn about how they created personalized journeys across multiple verticals, leveraging the power of email, mobile, social, Journey Builder, and more to launch the "Any Journey is Possible" project.

Webinar

Three Strategies to Boost Your Email ROI

November 17, 2015 2:00 p.m. EST

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Three Strategies to Boost Your Email ROI

In today’s competitive marketplace, who isn’t looking to stand out and trump the competition? For digital marketers, maximizing ROI is critical. But standing out in a crowded inbox and capturing the attention of busy consumers is difficult.

So how do you boost your email programs to crush your competition? Join us on this exclusive webinar to learn how hundreds of leading brands are seamlessly integrating the Salesforce Marketing Cloud platform with the power of the Return Paths Data Cloud to gain the advantage by reaching the right inbox, with the right message, at the right time. The result? Better relationships, more responses, and increased revenue.

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Black Friday is Coming: How ALEX AND ANI Provides Exceptional Social Customer Care

As the world turns to digital more and more, electing to provide social customer care is no longer an option for brands. Learn how ALEX AND ANI overcame past holiday seasons missteps and took those learnings to provide exceptional customer experience across all of their social media platforms.

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Data Everywhere: Lessons From Big Data in the Technology Industry

How can an industry that depends so much on relationships leverage the opportunities of big data? In this webinar, industry analyst Susan Etlinger will discuss the particular challenges and opportunities of data within high-tech organizations.

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How to Use Instagram Ads to Reach & Engage Your Audience

In this webinar, Salesforce's own Zachary Reiss-Davis and Tom Shellard will show you why Instagram should be a key platform to advertise to your customers, and how to execute your Instagram campaigns at scale.