Resources: Events & Webinars

Events & Webinars

In this ever-changing world of digital marketing, keeping up to date with best practices can be challenging. Salesforce Marketing Cloud is committed to helping you understand how to continually optimize your marketing programs, and we offer webinars on a regular basis that will help you learn the latest industry tips, tricks and developments.

Throughout the year, Salesforce Marketing Cloud also hosts events to celebrate our clients and partners in regions around the world. You can also find us at industry trade shows and conferences. Review the event listing below to find out where we'll be next. It could be in a neighborhood near you.

 

Webinar

What's Your Buyer Persona IQ?

September 23, 2015 2PM EST

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What's Your Buyer Persona IQ?

What happens when you interview customers to understand the attitudes and interactions that affect their buying decisions? You uncover the specific customer perceptions that marketing and sales professionals must influence to win more business. Over the last year, Buyer Persona Institute interviewed customers in roles as diverse as CEO, CIO, engineer and physician, probing for the truth about the factors that affected the outcomes of their recent buying decisions. In this presentation, Adele Revella, author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business (Wiley, March 2015), will highlight the most compelling insights revealed to her team.

Webinar

Social Storytelling for Good

August 26, 2015 12 PM EST

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Social Storytelling for Good

It is no longer an argument that all organizations must embrace a publisher’s mentality and be creating relevant content on a regular basis. Customers want to do business with brands they share values with. Giving back, doing good and being more about than only making money needs to be shown to the world if you want to be successful going forth.

Topics covered:

  • Definition of “social good” and “storytelling”
  • Examples from 1-3 different sized/type companies of how they are doing it and what results they’re seeing
  • Has to be part of culture and DNA. Will never work if only marketing.
  • Still must share, listen and engage
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6 Powerful Email Tactics to Engage New and Existing Customers

In today’s evolving digital landscape, The Boston Globe sought new ways to drive increased digital revenue. In this webinar, learn how The Boston Globe worked with email-marketing agency FulcrumTech to increase annual subscription growth by 90% over the previous year.

You’ll take away:

  • A methodology for how to prioritize the right campaigns to optimize
  • How to predict the potential impact of changes to your email program
  • 3 optimization tests you’ll definitely want to try
  • A quick guide for setting up and running multivariate tests

End the session with a special Q&A with email thought leader Mitch Lapides, CEO and President of FulcrumTech, Bryan Richey, FulcrumTech Director of Email Marketing, and Pete Doucette, Vice President, Consumer Sales & Marketing.

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Reinvent Advertising with a Single View of the Customer

In this webinar, packed with stats and customer success stories, we'll look at top trends forcing a change in online advertising, and a new award-winning solution from Salesforce.

Active Audiences allows you to advertise based on a cross-channel view of your customer, connecting to Facebook Custom Audiences, Twitter Tailored Audiences, and the broad display advertising ecosystem. Learn specific tactical steps you can take this quarter to get more out of your marketing investments, and see performance benchmarks from our recent study of more than 2 trillion ad impressions.

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Simple Email Strategies for Increasing Member Engagement

Blue Star Families will be talking about their initial challenges and problems with their emails, how they came across Salesforce at Dreamforce about 2 years ago, their metrics associated with personalized emails, and steps moving forward into the future.

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Marketing at Velocity - How Fresh Is Best in Marketing Data

We're in an amazing time. There's more sales and marketing data available to us than ever before. However, an abundance of data causes all new issues along with some great opportunities. How can you take advantage of the power of exceptional marketing and sales data AT THE TIME OF NEED instead of weeks later, in a historical format? What are the opportunities related to velocity-based-marketing? How can anyone in the sales chain (from marketer to salesperson to point-of-sales person) take advantage of this great opportunity? Join business advisor Chris Brogan of Owner Media Group as he covers this and other related topics.

Webinar

Top 10 Takeaways from CNX2015

June 30, 2015 2 PM EST

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Top 10 Takeaways from CNX2015

Didn't get the chance to attend Connections 2015 in New York City? Listen to Salesforce Marketing Cloud personalities, Joel Book and Heike Young, as they showcase their top ten takeaways from Connections 2015, the Digital Marketing Event of the Year!

Webinar

How Salesforce Uses Social: Community Management

June 10, 2015 1:30-2pm EST

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How Salesforce Uses Social: Community Management

With millions of conversations happening online and new sophisticated tools to interact with those chatting about your brand, social media management is now more important than ever.

Join Salesforce's own social media gurus to learn how they #Winon Social using Social Studio and Radian6 to listen, publish, and engage with their online communities.

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Rethink Email: Strategies for Sending Smarter, Contextual Emails

The inbox is a very crowded place where your brad's emails fight for attention. Mere personalization isn't enough to be relevant. Savvy consumers want more than just their name on the top of an email — they want meaningful content that reaches them in the right context, including where they are, when they need it, and with messaging that speaks directly to who they are.

Join guest speaker, Forrester Research's Shar VanBoskirk, for an enlightening look at what her most research has uncovered.

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How Chemical Bank Transforms Customer Journeys with Marketing Cloud

Learn how Chemical Bank uses Marketing Cloud to disrupt the traditional banking experience.

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Social Studio: Unified Engagement for the Salesforce Customer Success Platform

The lines between community management and customer service are now blurred. Customers are a post away from reaching your brand and the expectations to engage have never been higher. As customers continue to gain more control over brands, organizations are challenged to adopt a true social customer service strategy. 

Join Ryan Strynatka, Chief Adoption Officer at Salesforce Marketing Cloud as he walks through the engagement continuum from community management to true social customer care. Learn about the steps it takes to make social the core of your customer services plan.