Resources: Events & Webinars

Events & Webinars

In this ever-changing world of digital marketing, keeping up to date with best practices can be challenging. The ExactTarget Marketing Cloud is committed to helping you understand how to continually optimize your marketing programs, and we offer webinars on a regular basis that will help you learn the latest industry tips, tricks and developments.

Throughout the year, the ExactTarget Marketing Cloud also hosts events to celebrate our clients and partners in regions around the world. You can also find us at industry trade shows and conferences. Review the event listing below to find out where we'll be next. It could be in a neighborhood near you.

 

Webinar

Agile Email Marketing and the Real-Time Inbox

October 21, 2014, 1:00 p.m. EST

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Agile Email Marketing and the Real-Time Inbox

Join Movable Ink for a real-world examples that are making email marketing campaigns faster, smarter, and more measurable than ever before. Learn how agile email marketing, now integrated within the Marketing Cloud's HubExchange, can help elevate campaign performance through on-the-fly targeting, optimization, and personalization at the moment of open.

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Leveraging a Single View of the Customer for Stellar Marketing

Subscriber engagement comes in many forms. Marketers could be missing a huge opportunity to develop brand advocates by failing to continue to interact with their customers. Learn about the power of relevant and timely content through cross-channel messaging as well as real-world tactics for developing a single view of the customer.

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Cost of the Customer: 5 Ways to Personalize Your Customer Experience

We know that “personalization” and “predictive analytics” are terms thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. Join us to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.

Webinar

A New Twist on Growing Your List!

November 13, 1:00 p.m. EST

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A New Twist on Growing Your List!

Better quality email opt-ins and a larger database don’t have to be a struggle, but year after year marketers complain that list growth is one of their largest challenges. In this webinar, learn how to grow your email marketing top of the funnel with 10 tips for acquiring more email subscribers, ensuring proper data hygiene, and driving increased customer loyalty and email marketing ROI.

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Enhancing Customer Experience to Retain and Re-engage Customers

New customers can be tough to come by, so companies need to get the most out of their existing customer base. However, it is often difficult to engage inactive subscribers. Learn about methods for retention and re-engagement, including cross-channel tactics, to ensure your audience continues to interact with your brand

Webinar

Webinar Series Recap & Strategic Planning for 2015

December 4, 2014, 12:00 p.m. EST

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Webinar Series Recap & Strategic Planning for 2015

As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.

 

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Youtility: Why Smarter Marketing is About Help, not Hype

If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. You’re not only competing for attention against similar products, but also against customers’ family, viral videos, and cute puppies. To win attention you must ask, “How can we help?” Jay Baer provides a recipe on transforming the relationship between customer and company. Youtility is a marketing framework for the age of information overload.

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7 Ways to Enrich Your Email Marketing with Predictive Intelligence

Email is the cornerstone of any successful marketing campaign. In fact, 68% of marketers say that email is a core component of their business strategy. Maximizing the impact of your customer emails is more important today than ever before.  Please join us for an insightful webinar that will focus on nurturing your 1:1 customer relationships and maximizing inbox relevancy.

Webinar

Marketing through the Sales Cloud

September 9, 2014, 11:30 a.m. EDT

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Marketing through the Sales Cloud

See what's new with the ExactTarget Marketing Cloud Salesforce Integration! In this session you'll learn about new features for the integration which include: 
- A/B Testing 
- Automations 
- Mobile Sending (SMS)
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Making a Great First Impression: Unforgettable Onboarding Techniques

First Impressions are important. Our studies show 25% of subscribers never engage with a brand because they are not properly on-boarded. Learn how to begin building a 1:1 customer relationship right from the start.

Webinar

Refresh Your Approach to 1:1 Marketing

August 28, 2014, 12:00 pm EDT

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Refresh Your Approach to 1:1 Marketing

During this webinar, we will focus on the results of the Forrester Consulting study, “Refresh your Approach to 1:1 Marketing: How Real-Time Automation Elevates Personalization,” which surveys over 120 digital marketing-decision makers on business goals, the changing face of real-time technology, and personalization strategy.

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5 Trends for Designing an Effective Customer Onboarding Strategy

Why do you need a good onboarding strategy? A successful onboarding program can drive adoption, resulting in lower customer attrition and higher customer satisfaction. No matter what a customer’s first touch point with your brand is, focus on using the momentum of that first experience to deepen the relationship and future success.