Resources: Events & Webinars

Events & Webinars

In this ever-changing world of digital marketing, keeping up to date with best practices can be challenging. The ExactTarget Marketing Cloud is committed to helping you understand how to continually optimize your marketing programs, and we offer webinars on a regular basis that will help you learn the latest industry tips, tricks and developments.

Throughout the year, the ExactTarget Marketing Cloud also hosts events to celebrate our clients and partners in regions around the world. You can also find us at industry trade shows and conferences. Review the event listing below to find out where we'll be next. It could be in a neighborhood near you.

 

Event

Connections 2015

June 16-18, 2015

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Connections 2015

The Digital Marketing Event of the Year. Hear from Coach K of the Duke Blue Devil's basketball team, as well as brands like Facebook, Mashable, and BBDO.

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Rethink Email: Strategies for Sending Smarter, Contextual Emails

The inbox is a very crowded place where your brad's emails fight for attention. Mere personalization isn't enough to be relevant. Savvy consumers want more than just their name on the top of an email — they want meaningful content that reaches them in the right context, including where they are, when they need it, and with messaging that speaks directly to who they are.

Join guest speaker, Forrester Research's Shar VanBoskirk, for an enlightening look at what her most research has uncovered.

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How Chemical Bank Transforms Customer Journeys with Marketing Cloud

Learn how Chemical Bank uses Marketing Cloud to disrupt the traditional banking experience.

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Social Studio: Unified Engagement for the Salesforce Customer Success Platform

The lines between community management and customer service are now blurred. Customers are a post away from reaching your brand and the expectations to engage have never been higher. As customers continue to gain more control over brands, organizations are challenged to adopt a true social customer service strategy. 

Join Ryan Strynatka, Chief Adoption Officer at Salesforce Marketing Cloud as he walks through the engagement continuum from community management to true social customer care. Learn about the steps it takes to make social the core of your customer services plan.

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Sales Cloud + Marketing Cloud: Transform Customer Data into Customer Journeys

Marketing Cloud lets you leverage customer data to deliver relevant, dynamic, personalized conversations in order to acquire and nurture leads, increase sales, and grow customer lifetime value. See how DonorsChoose and PHH Mortgage are doing this today!

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Service Cloud + Marketing Cloud: Great Customer Service Begins and Ends with Great Marketing

Social Customer Service is the new Marketing. Join us to learn how to drive organizational change while delivering a great customer experience and humanizing your brand. You'll learn how prominent companies have engaged millions of consumers and transformed the customer experience.

Webinar

Webinar Series Recap & Strategic Planning for 2015

December 4, 2014, 12:00 p.m. EST

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Webinar Series Recap & Strategic Planning for 2015

As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.

 

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Enhancing Customer Experience to Retain and Re-engage Customers

New customers can be tough to come by, so companies need to get the most out of their existing customer base. However, it is often difficult to engage inactive subscribers. Learn about methods for retention and re-engagement, including cross-channel tactics, to ensure your audience continues to interact with your brand

Webinar

A New Twist on Growing Your List!

November 12, 1:00 p.m. EST

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A New Twist on Growing Your List!

Better quality email opt-ins and a larger database don’t have to be a struggle, but year after year marketers complain that list growth is one of their largest challenges. In this webinar, learn how to grow your email marketing top of the funnel with 10 tips for acquiring more email subscribers, ensuring proper data hygiene, and driving increased customer loyalty and email marketing ROI.

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Cost of the Customer: 5 Ways to Personalize Your Customer Experience

We know that “personalization” and “predictive analytics” are terms thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. Join us to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.

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Journey Builder for Apps: Bring the Customer Journey to Life with the Marketing Cloud

Each year, $83 billion is lost due to poor customer experiences. Today's marketers have an opportunity to drive the customer journey across channels. Join us to learn about the value of the customer journey, importance of 1:1 conversations, and how the Marketing Cloud will allow you to accomplish it.