Resources: Events & Webinars

Events & Webinars

In this ever-changing world of digital marketing, keeping up to date with best practices can be challenging. The ExactTarget Marketing Cloud is committed to helping you understand how to continually optimize your marketing programs, and we offer webinars on a regular basis that will help you learn the latest industry tips, tricks and developments.

Throughout the year, the ExactTarget Marketing Cloud also hosts events to celebrate our clients and partners in regions around the world. You can also find us at industry trade shows and conferences. Review the event listing below to find out where we'll be next. It could be in a neighborhood near you.

 

Event

Connections 2014

September 23 - 25, 2014

x

Connections 2014

Connections 2014 is the world's premier digital marketing conference. Featuring inspiring opening keynotes, new product showcases, one-of-a-kind educational opportunities, and much more, this is a must-attend event for any digital marketer.

 

Event

Dreamforce

October 13-16, 2014

x

Dreamforce

Join the customer company revolution at Dreamforce and discover why Forbes named salesforce.com the Most Innovative Company for the third consecutive year. It’s four days of truly transformative best practices, how-to’s, training, and certification. Plus, hear more about the future of the Salesforce ExactTarget Marketing Cloud.

 

x

6 Ways to Improve Your Customers’ Journey from Awareness to Action

The unprecedented growth in technology has created a massive shift in the way we communicate to customers. Join us as we walk you through the six ways to transform your digital marketing strategy into a customer journey focused not only on the experience of the customer but strategy that generates revenue for the company.

Webinar

Disrupting the Marketing Model with Journey Builder

July 31, 2014, 12:00 p.m. EDT

x

Disrupting the Marketing Model with Journey Builder

Greater than 50% of customer experiences happen during a multi-event, multi-channel journey. And while customers don't think of these experiences as separate campaigns created by separate departments, many of our marketing teams think in silos. In this session, we will walk you thru our framework to help you identify a cross channel vision, focus and prioritize on the most impactful opportunities, and ultimately map your customer journey thru our software.

Webinar

The 7 Habits of Highly Effective Audience Developers

August 12, 2014, 12:00 p.m. EDT

x

The 7 Habits of Highly Effective Audience Developers

The challenge of every business is to fill the funnel with prospects, convert them into customers, and then ensure those customers keep coming back. But where do you begin when today’s customer journey is non-linear and self-directed? Join us as we dissect the habits of brands who have increased the size, engagement, and value of their audiences to positively impact their bottom line and their future.

x

Love at First “Site”: Charm Customers into Loving your Brand

Today’s customer is always on, and always interacting. They’ve embraced cloud, social, mobile and connected products, and they expect the companies with whom they do business to communicate with them when, where and how they prefer. That's why now is the time to take your digital marketing campaigns to the next level. The first step is acquiring new subscribers,so you can continue the conversation, begin building new relationships, and maximize your return on marketing investment. 

x

5 Trends for Designing an Effective Customer Onboarding Strategy

Why do you need a good onboarding strategy? A successful onboarding program can drive adoption, resulting in lower customer attrition and higher customer satisfaction. No matter what a customer’s first touch point with your brand is, focus on using the momentum of that first experience to deepen the relationship and future success.

x

Making a Great First Impression: Unforgettable Onboarding Techniques

First Impressions are important. Our studies show 25% of subscribers never engage with a brand because they are not properly on-boarded. Learn how to begin building a 1:1 customer relationship right from the start.

x

Youtility: Why Smarter Marketing is About Help, not Hype

If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. You’re not only competing for attention against similar products, but also against customers’ family, viral videos, and cute puppies. To win attention you must ask, “How can we help?” Jay Baer provides a recipe on transforming the relationship between customer and company. Youtility is a marketing framework for the age of information overload.

x

Leveraging a Single View of the Customer for Stellar Marketing

Subscriber engagement comes in many forms. Marketers could be missing a huge opportunity to develop brand advocates by failing to continue to interact with their customers. Learn about the power of relevant and timely content through cross-channel messaging as well as real-world tactics for developing a single view of the customer.

x

Cost of the Customer: 5 Ways to Personalize Your Customer Experience

We know that “personalization” and “predictive analytics” are terms thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. Join us to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.

Event

Connections APAC 2014

November 14, 2014

x

Connections APAC 2014

Connections APAC 2014 is the world's premier digital marketing conference. Featuring inspiring opening keynotes, new product showcases, one-of-a-kind educational opportunities, and much more, this is a must-attend event for any digital marketer.