Resources: Events & Webinars

Events & Webinars

In this ever-changing world of digital marketing, keeping up to date with best practices can be challenging. The ExactTarget Marketing Cloud is committed to helping you understand how to continually optimize your marketing programs, and we offer webinars on a regular basis that will help you learn the latest industry tips, tricks and developments.

Throughout the year, the ExactTarget Marketing Cloud also hosts events to celebrate our clients and partners in regions around the world. You can also find us at industry trade shows and conferences. Review the event listing below and find out where we'll be next. It could be in a neighborhood near you.

 

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Salesforce1 World Tour - Chicago, IL

Welcome to the Internet of Customers. Come experience the all new Salesforce1 Customer Platform in Chicago on Thursday, April 24. See how you can connect your apps, devices, and customer data, all with one powerful Customer Platform designed for the new hyper-connected world of customers. Learn firsthand from leading customers how to sell, service, and market like never before.

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Bridging the Digital Divide: The Role of the CMO in the Digital Era

Based on a survey of 228 global marketing leaders, this CMO-centric study uncovers five areas where CMOs are expected to accomplish more than ever. Join Kyle Lacy, ExactTarget Marketing Cloud, and Frances Yu, Deloitte, as they dive deeper into the report and explain how CMO’s are balancing serving vs. selling, moving from data aggregation to action and insight, navigating real-time automation, and beyond.

Webinar

Getting Started with ExactTarget Email and Salesforce

April 30, 2014, 11:00 a.m. PST

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Getting Started with ExactTarget Email and Salesforce

The powerful combination of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to take control of their marketing efforts across all digital channels. Learn how to leverage the ExactTarget Marketing Cloud and your Salesforce CRM data to deliver relevant, dynamic, personalized conversations to grow customer lifetime value. Join us and hear how our customers are successfully utilizing the integration to drive real business results.

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Using Embedded Video in Email to Create a Dynamic Inbox

Marketers have long sought to have video playback directly in the inbox to enhance the email experience, increase video views, and differentiate their message. In the past, adding video to email has been a difficult proposition at best–but now that's all changed. So, whether you're simply curious to learn about video in email or want to know whether now is the right time to adopt, this webinar covers everything you need.

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Using Consumer and Competitive Data to Create Engaging Emails and an Unfair Advantage

How can you make sure your email campaign will stand out in your subscribers’ inboxes? Recent studies have found that increasing subscriber engagement is a top priority. This webinar will address show you how you can use Return Path’s Inbox Insight to stand out in the inbox. You will learn how to use consumer and competitive data to see what drives the best engagement and apply these tactics to your own program via real life success stories and examples.

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Salesforce1 World Tour - London

Come and experience the all new Salesforce1 Customer Platform in London on Thursday 22nd May. See how you can connect your apps, devices, and customer data, all with one powerful Customer Platform designed for the new hyper-connected world of customers.

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Salesforce1 World Tour - Amsterdam

Come and experience the all new Salesforce1 Customer Platform in Amsterdam on May 27, 2014. See how you can connect your apps, devices, and customer data, all with one powerful Customer Platform designed for the new hyper-connected world of customers.