Digital Marketing Resources

Digital Marketing Resources

If you’re looking for a snapshot of our best digital marketing resources, you’ve come to the right place. We’ve assembled our most popular pieces on topics like list growth, Facebook marketing, mobile marketing strategy, customer lifecycle marketing, and more!

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Refresh Your Approach to 1:1 Marketing

The ability to deliver personalized customer journeys and contextual, unique offers is essential to retaining and converting customers to brand advocates.
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Facebook Advertising: The Mobile Opportunity

People are doing more on Facebook than ever, with Facebook use accounting for one in every five minutes on mobile devices and up to 10% of referral traffic to major publishers.
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2014 Email Marketing Holiday Calendar

While most holiday gift-buying takes place during November and December, the email marketing holiday season lasts from July through January. Inbox competition is heaviest during the holiday season—so stand out and plan now with this guide.
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4 Basic Steps to Add Social Media to Successful Campaigns

With so many people posting, tweeting, pinning, and watching, it’s important to connect with customers through multiple social media channels and make social an integral part of your existing campaigns.
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8 Steps to Transformative Social Customer Service

Take control of the conversation and incorporate it into your overall customer service strategy with 8 key steps that will transform your customer's experience with your brand.
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The New Calculus of Marketing

It’s time to lead the charge toward customer obsession. Through in-depth surveys of marketing leaders conducted by Forrester Consulting, we’ve analyzed the growing complexities of the marketing industry.
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Bringing You Closer to Your Social Customer

Experience social media with an entirely new approach that brings you closer to your social customer—Radian6 Buddy Media Social Studio.
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Guided Selling Best Practices

Get an inside look at how the experts create powerful and engaging Guided Selling tools for some of the world's largest brands in this best practices guide.
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4 Retail Marketing Challenges

Learn how winning retailers are tackling the top four challenges, such as analyzing customer insights and delivering personalized experiences.
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Bridging the Digital Divide

Discover how CMOs today are rising to the challenges before them, based on a survey conducted by the CMO Club.
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The Design Toolkit

The perfect marketing email should do three things: look good, work well, and get results. This three-part toolkit addresses all three, with proven tips and advice to take your conversions and functionalities to the next level.