Digital Marketing Resources

Digital Marketing Resources

If you’re looking for a snapshot of our best digital marketing resources, you’ve come to the right place. We’ve assembled our most popular pieces on topics like list growth, Facebook marketing, mobile marketing strategy, customer lifecycle marketing, and more!

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Guided Selling Best Practices

Get an inside look at how the experts create powerful and engaging Guided Selling tools for some of the world's largest brands in this best practices guide.
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4 Retail Marketing Challenges

Learn how winning retailers are tackling the top four challenges, such as analyzing customer insights and delivering personalized experiences.
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Bridging the Digital Divide

Discover how CMOs today are rising to the challenges before them, based on a survey conducted by the CMO Club.
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The Design Toolkit

The perfect marketing email should do three things: look good, work well, and get results. This three-part toolkit addresses all three, with proven tips and advice to take your conversions and functionalities to the next level.
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2014 Mobile Behavior Report

Digital mobility and connectivity become more important every day. Learn more about the current state of mobile behavior in this report.
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The Forrester Mobile Messaging Vendor Overview

In this October 2013 report, Forrester Research, Inc. provides a framework for understanding the complex landscape of mobile messaging vendors.
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The State of Marketing 2014

We surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014 and analyzed their insights to give you a current snapshot of the state of marketing.
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3 Building Blocks of the Customer Journey

Whether you’re a marketing novice or seasoned professional, we’ve broken down what it takes to move your marketing programs from siloed touchpoints to seamless brand relationships.
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ExactTarget Marketing Cloud - Product Showcase

Download the Product Showcase to learn more about the ExactTarget Marketing Cloud and see a detailed summary of our latest innovations—rooted in feedback from marketers just like you.
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Building the Customer Journey

It’s never been more evident that brand experience has enormous implications for your bottom line. So, what are you waiting for? We’ve created a step-by-step guide to building your brand’s customer journey.
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The Power of Digital Marketing

Digital marketing has changed the way that brands communicate, interact and engage with their customers. In The Power of Digital Marketing whitepaper, discover how seven top brands are driving ROI.
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The Mobile Idea File

You know your marketing campaigns need to go mobile, but what should your SMS and push messages actually say? In The Mobile Idea File, you’ll get real-life examples of mobile messages that you can really send to your customers.