Digital Marketing Resources

Digital Marketing Resources

If you’re looking for a snapshot of our best digital marketing resources, you’ve come to the right place. We’ve assembled our most popular pieces on topics like list growth, Facebook marketing, mobile marketing strategy, customer lifecycle marketing, and more!

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Marketing Cloud Quick Peek

Unite customer data from sales, service, and marketing with the ability to detect and respond to real-time behaviors at scale — so you can send the right message, on the right channel, to the right person, in the right moment.
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2015 G2Crowd Email Report

Customers have once again named Salesforce the #1 email marketing provider in the G2 Crowd Grid for Email Marketing. Get a free copy of the report for details
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How to Manage Social Media Engagements for Customer Service

Over 70% of social customer service organizations operate with social-only agents, widening the divide between social and traditional customer service. Provide outstanding customer service like never before.
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The 2015 Email Marketing Holiday Calendar

The holiday marketing season truly lasts from July until January. Use this month-to-month calendar to design, build, and implement your seasonal email campaign.
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2015 State of Marketing

The most comprehensive marketing report of 2015 is here. Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels.
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The Business Leader’s Guide to Becoming a Social Business

Your customers expect one-to-one interactions with your brand every day, and many of those interactions are happening on social media.
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What the Financial Services & Insurance Industries Can Learn from Retailers

Retailers have been uniting their digital strategies with in-store experiences for years — personalizing content for every single customer. In this guide, we will explore some of these strategies that marketers in other industries are beginning to incorporate into their own playbooks.
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Nucleus ROI Case Study: Salesforce Marketing Cloud and Room & Board

Room & Board enjoys an ROI over 2875% from its relationship with Salesforce Marketing Cloud. Nucleus Research did a deep dive on the numbers, and it’s all available here.
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Cross-Channel Checklist: Mobile Messaging

70% of marketers believe mobile marketing is a critical enabler to their products and services. Uncover and utilize the depth of today’s mobile market.
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2015 State of B2C Marketing

From marketing channel popularity to commonly cited obstacles, this report gives a complete look the modern B2C marketer’s mindset.
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The Email Marketing Review

In this ever-evolving digital age, it’s easy for companies to put their email strategy on automatic. Forrester Research designed this report help analyze your processes — and keep you on top.
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B2B State of Marketing

We’ve compiled survey responses from over 2,100 B2B marketers to bring you the 2015 State of B2B Marketing.