Digital Marketing Resources

Digital Marketing Resources

If you’re looking for a snapshot of our best digital marketing resources, you’ve come to the right place. We’ve assembled our most popular pieces on topics like list growth, Facebook marketing, mobile marketing strategy, customer lifecycle marketing, and more!

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Best of the Email Swipe File 2014

Last year, we created The Best of the Email Swipe File, a showcase of 20 industry-leading emails for you to steal from, learn from, and test. This year, we’ve done it again, with the 2014 Best of the Email Swipe File.
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Journey Builder Success Guide

With Journey Builder, you can leverage customer events and behaviors to create 1:1 conversations at scale. Plan the journey. Personalize the experience. Optimize the results. Orchestrate every step of the journey to deliver the right message, at the right time, and on the right channel.
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Southeast Asia Consumer Insights

Does your digital marketing have an audience in Malaysia, the Philippines, or Singapore? In Southeast Asia Consumer Insights, we explore the everyday online behaviors of Southeast Asian consumers.
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Journey Builder Lifecycle Map

This isn’t your average industry whitepaper. It’s an at-a-glance roadmap to hang by your desk, filled with expert tips on how to transform segment-driven, offer-based digital marketing campaigns into personalized 1:1 customer journeys.
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Refresh Your Approach to 1:1 Marketing

The ability to deliver personalized customer journeys and contextual, unique offers is essential to retaining and converting customers to brand advocates.
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Facebook Advertising: The Mobile Opportunity

People are doing more on Facebook than ever, with Facebook use accounting for one in every five minutes on mobile devices and up to 10% of referral traffic to major publishers.
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2014 Email Marketing Holiday Calendar

While most holiday gift-buying takes place during November and December, the email marketing holiday season lasts from July through January. Inbox competition is heaviest during the holiday season—so stand out and plan now with this guide.
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4 Basic Steps to Add Social Media to Successful Campaigns

With so many people posting, tweeting, pinning, and watching, it’s important to connect with customers through multiple social media channels and make social an integral part of your existing campaigns.
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8 Steps to Transformative Social Customer Service

Take control of the conversation and incorporate it into your overall customer service strategy with 8 key steps that will transform your customer's experience with your brand.
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The New Calculus of Marketing

It’s time to lead the charge toward customer obsession. Through in-depth surveys of marketing leaders conducted by Forrester Consulting, we’ve analyzed the growing complexities of the marketing industry.
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Bringing You Closer to Your Social Customer

Experience social media with an entirely new approach that brings you closer to your social customer—Radian6 Buddy Media Social Studio.