Digital Marketing Resources

Digital Marketing Resources

If you’re looking for a snapshot of our best digital marketing resources, you’ve come to the right place. We’ve assembled our most popular pieces on topics like list growth, Facebook marketing, mobile marketing strategy, customer lifecycle marketing, and more!

x

4 Basic Steps to Add Social Media to Successful Campaigns

With so many people posting, tweeting, pinning, and watching, it’s important to connect with customers through multiple social media channels and make social an integral part of your existing campaigns.
x

8 Steps to Transformative Social Customer Service

Take control of the conversation and incorporate it into your overall customer service strategy with 8 key steps that will transform your customer's experience with your brand.
x

Best of the Email Swipe File 2014

Last year, we created The Best of the Email Swipe File, a showcase of 20 industry-leading emails for you to steal from, learn from, and test. This year, we’ve done it again, with the 2014 Best of the Email Swipe File.
x

The New Calculus of Marketing

It’s time to lead the charge toward customer obsession. Through in-depth surveys of marketing leaders conducted by Forrester Consulting, we’ve analyzed the growing complexities of the marketing industry.
x

Bringing You Closer to Your Social Customer

Experience social media with an entirely new approach that brings you closer to your social customer—Radian6 Buddy Media Social Studio.
x

Guided Selling Best Practices

Get an inside look at how the experts create powerful and engaging Guided Selling tools for some of the world's largest brands in this best practices guide.
x

Bridging the Digital Divide

Discover how CMOs today are rising to the challenges before them, based on a survey conducted by the CMO Club.
x

The Design Toolkit

The perfect marketing email should do three things: look good, work well, and get results. This three-part toolkit addresses all three, with proven tips and advice to take your conversions and functionalities to the next level.
x

2014 Mobile Behavior Report

Digital mobility and connectivity become more important every day. Learn more about the current state of mobile behavior in this report.
x

The Forrester Mobile Messaging Vendor Overview

In this October 2013 report, Forrester Research, Inc. provides a framework for understanding the complex landscape of mobile messaging vendors.