Digital Marketing Resources

Digital Marketing Resources

If you’re looking for a snapshot of our best digital marketing resources, you’ve come to the right place. We’ve assembled our most popular pieces on topics like list growth, Facebook marketing, mobile marketing strategy, customer lifecycle marketing, and more!

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Social Advertising Benchmark Report

In the Facebook Advertising Benchmark Report, we analyzed data from more than 1 trillion Facebook ad impressions to present today’s most complete portrait of Facebook ad performance.
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Social Engagement Benchmark Report for Twitter

In the Social Engagement Benchmark Report for Twitter, we analyzed data from more than 3 million Twitter messages to present today’s most complete portrait of Twitter messaging performance.
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Social Engagement Benchmark Report for Facebook

In the The Salesforce ExactTarget Marketing Cloud Social Engagement Benchmark Report for Facebook, we analyzed data from more than 2 million Facebook posts to present today’s most complete portrait of Facebook messaging performance.
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Predictive Intelligence Benchmark Report

In the Predictive Intelligence Benchmark Report, we analyzed data from more than 140 million interactions and email messages that used predictive intelligence technology over 36 months. Let the data drive.
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Transform Customer Data into Customer Journeys

Today’s marketers have a phenomenal opportunity to drive the customer journey and ensure that customers have a consistent experience no matter how or where they choose to do business with you.
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7 Ways Predictive Intelligence Can Elevate Your Email Marketing

The smart marketer knows that providing customers with 1:1 brand interactions is the key to turning casual shoppers into brand advocates, yet doing so can be one of the biggest challenges on any "to-do list." How can you enrich your marketing strategy?
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Best of the Email Swipe File 2014

Last year, we created The Best of the Email Swipe File, a showcase of 20 industry-leading emails for you to steal from, learn from, and test. This year, we’ve done it again, with the 2014 Best of the Email Swipe File.
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Journey Builder Success Guide

With Journey Builder, you can leverage customer events and behaviors to create 1:1 conversations at scale. Plan the journey. Personalize the experience. Optimize the results. Orchestrate every step of the journey to deliver the right message, at the right time, and on the right channel.
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Journey Builder Lifecycle Map

This isn’t your average industry whitepaper. It’s an at-a-glance roadmap to hang by your desk, filled with expert tips on how to transform segment-driven, offer-based digital marketing campaigns into personalized 1:1 customer journeys.
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Refresh Your Approach to 1:1 Marketing

The ability to deliver personalized customer journeys and contextual, unique offers is essential to retaining and converting customers to brand advocates.
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2014 Email Marketing Holiday Calendar

While most holiday gift-buying takes place during November and December, the email marketing holiday season lasts from July through January. Inbox competition is heaviest during the holiday season—so stand out and plan now with this guide.
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The State of Marketing 2014

We surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014 and analyzed their insights to give you a current snapshot of the state of marketing.