Digital Marketing Resources

Digital Marketing Resources

If you’re looking for a snapshot of our best digital marketing resources, you’ve come to the right place. We’ve assembled our most popular pieces on topics like list growth, Facebook marketing, mobile marketing strategy, customer lifecycle marketing, and more!

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The Business Leader’s Guide to Becoming a Social Business

Your customers expect one-to-one interactions with your brand every day, and many of those interactions are happening on social media.
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Refresh Your Approach to 1:1 Marketing

In the era of digital marketing, companies can struggle to keep up with a customer demand for personalized content.
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What the Financial Services & Insurance Industries Can Learn from Retailers

Retailers have been uniting their digital strategies with in-store experiences for years — personalizing content for every single customer. In this guide, we will explore some of these strategies that marketers in other industries are beginning to incorporate into their own playbooks.
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Nucleus ROI Case Study: Salesforce Marketing Cloud and Room & Board

Room & Board enjoys an ROI over 2875% from its relationship with Salesforce Marketing Cloud. Nucleus Research did a deep dive on the numbers, and it’s all available here.
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Cross-Channel Checklist: Mobile Messaging

70% of marketers believe mobile marketing is a critical enabler to their products and services. Uncover and utilize the depth of today’s mobile market.
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2015 State of B2C Marketing

From marketing channel popularity to commonly cited obstacles, this report gives a complete look the modern B2C marketer’s mindset.
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Nucleus Report with Activision

Activision enjoys an ROI over 375% from its relationship with Salesforce. Nucleus Research did a deep dive on the numbers, and it’s all available here.
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The Email Marketing Review

In this ever-evolving digital age, it’s easy for companies to put their email strategy on automatic. Forrester Research designed this report help analyze your processes — and keep you on top.
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B2B State of Marketing

We’ve compiled survey responses from over 2,100 B2B marketers to bring you the 2015 State of B2B Marketing.
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5 Blueprints For Building Smarter Emails

Creating relevant email content is more important than ever. This ebook features ideas to get you noticed in your customers’ crowded inbox.
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#Winning at Social: 4 Steps to Enhance Your Social Media Strategy

Managing social media strategy just got easier. Salesforce Marketing Cloud has created a 4-step guide to discovering your social potential.
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Rethink Email

Salesforce Marketing Cloud helps you break through the clutter with several key features including personalization, real-time automation, and predictive intelligence.