From niche retailers to top brands—like Walmart, Staples, and Philips—ExactTarget + iGoDigital are transforming how marketers harness data to deliver the right product, at the right time.
Trusted by Top Brands
Eight of the 10 most visited online retail sites—and dozens of other industries—rely on ExactTarget + iGoDigital’s suite of online selling tools and web products to connect with their customers. Regardless of your level of technical expertise, our tools make it easy to build a landing page or microsite in minutes, gather real-time data around customer preferences, lifestyles, and purchase habits, and then use that information to connect with customers to immediately increase ROI.
Personalized Web
Welcome to the personalized web! Together with iGoDigital, we offer unmatched personalization solutions that transform web interactions into unique customer experiences. We’ll help you gather real-time data around customer preferences, lifestyles, and purchase habits, then tailor the online experience to each individual. Looking for more in-depth details? Visit www.igodigital.com to learn how we’re powering the personalized web.
Recommendations
Engage your customers from the moment they arrive on your site through the completion of their purchase. We analyze individual shopper behavior, social profiles, and product-level attributes to deliver relevant suggestions—in real time.
Guided Selling
Guided Selling creates an interactive experience that helps customers discover new products and find items to meet their needs. Customers are walked through a series of questions to make personalized recommendations—just like your top sales associate.
Guided Search
Search remains one of the primary ways customers are finding products on your site. Guided Search allows you to deliver personalized search results directly from the search box—meaning more relevant pages in fewer clicks. Learn more.
Segmentation tools
Behavioral segmentation tools allow you to consolidate data from multiple sources. Once consolidated, you can segment the data to build targeted audiences for more relevant marketing campaigns. Learn more.
Sites & Landing Pages
We understand you’re a marketer, not a programmer. With ExactTarget Sites, you can easily create branded landing pages and microsites—in minutes—to extend your reach beyond traditional marketing channels. Whether you’re looking to grow your list, increase online sales, or promote a special offer, we’ll help you build a cohesive online experience for your customers, resulting in increased engagement, loyalty, and ROI.
Easy to use
Easily create pages that resonate with your customers. Drag and drop content into pre-built layouts, paste your own HTML code, or use our Layout Generator to build a custom layout—increasing conversions with relevant content.
Personalization
Use our intuitive Smart Capture form builder to collect visitor data—storing it directly in ExactTarget, your CRM data system, a subscriber list, or data extension—all from a single platform. Put this data to good use in delivering relevant messages.
Tracking
You can’t get where you want to go if you don’t know where you’ve been. With Sites tracking, view unique or total page views, as well as click-through rates, to help fine-tune your site for increased engagement and ROI.
Repurpose content
Because ExactTarget Sites is connected to your email, mobile, and social campaigns through the Interactive Marketing Hub®, you can re-purpose data, images, and even dynamic content from emails and other campaigns you create—saving you time without sacrificing consistency.
Product Recommendations
Marketers know that presenting customers with relevant cross-sell and up-sell opportunities has tangible benefits. And ExactTarget + iGoDigital make it easy—providing product recommendations that are not only relevant, but tailored specifically to the individual customer. Our recommendation engine analyzes individual shopper behavior and product attributes to make personalized purchase suggestions in real time—meaning increased conversions, order values, and customer loyalty.
Behavior capture
We’re the only provider to observe behavior, ask questions, and leverage social profiles to create a single view of the customer. Couple this with analysis of “wisdom of the crowds” and you get more accurate product recommendations.
Customized services
Our team is dedicated to working with you over the long term to continually improve your program. Beyond the initial boost in conversions and order value, we’ll keep you aligned with industry best practices and conduct A/B testing.
Real-time insights
Our reporting goes beyond showing you the effectiveness of your recommendations program. Our sophisticated technology allows you insights into your customers’ behavior and preferences, arming you with real-time data to influence business decisions.
World-class algorithm
Our sophisticated genetic algorithm displays different recommendation scenarios on each page of your site, then measures the effectiveness of each scenario to promote the highest converting scenario on any given page—all automatically.
Guided Selling
There’s nothing quite like a knowledgeable sales consultant to answer customers’ questions and guide them through their purchases. When shoppers receive this kind of assistance and service, they’re likely to discover and buy more products, and feel more satisfied with the experience. Guided Selling helps you replicate that experience on the web—guiding customers through a series of questions and providing highly customized recommendations based on their responses.
Whether you’re asking about health care needs to recommend insurance plans, or asking about room lighting to recommend a television—Guided Selling Tools are just like a virtual sales associate.
Cross-channel relevance
The world’s top brands use Guided Selling Tools to assess customers and recommend products. Across any channel, Guided Selling collects critical customer information, increases conversions, educates consumers, and streamlines your process.
Proven software platform
Unlike some tools that are built on complicated decision tree models, our Guided Selling Tools are built on a scalable, reliable software platform that makes modifying questions or adding and deleting products easy to do.
Localization & syndication
Whether you’re spread across global offices or operating via multiple channels, our Guided Selling technology can scale with you. Multiple languages and partners can easily be accommodated with our advanced and flexible solutions.
Preference centers
Guided Selling can be used to build advanced preference centers. Customer profiles can be used to not only make product recommendations, but also to influence how you communicate across all channels.
Customer Intelligence
ExactTarget + iGoDigital has one of the largest sources of product attribute data in the world—powered by our robust Customer Intelligence Engine. This engine collects information about a customer's activities—in real time—creating an instant profile of habits and preferences and is used to deliver product recommendations and purchase guidance that are personalized to the individual.
Single view
We know that your customers are complex, and that's why we provide a comprehensive profile with a single view of each customer. This profile is comprised of behavior observations across channels, social profiles, customer preferences, and more.
Big data opportunities
With unprecedented access to information in the Customer Intelligence Engine, marketers can use the data that has been collected to gain customer insights, build targeted segments of users, and deliver personalized messages and interactions based on it.
1:1 personalization
Your customers are more than just a few common characteristics, so relying solely on generic personas doesn’t deliver the personalization they expect. Utilizing a single view of each customer, our technology allows you to deliver content that is tailored to each individual.
Landing pages
Coupled with custom forms, landing pages allow you to easily direct customers to a personalized page to capture data. Since this data and your personalization tools are all in one place, the information gathered from these pages can be used immediately to inform recommendations.
