ExactTarget's Social Media Suite

Unleashing Social, Unsiloing Marketing

At a minimum, you need to vigilantly monitor your brand to help dissatisfied customers and identify negative messages that can quickly spiral out of control. But you also want to take advantage of the positive things people are saying about your brand and amplify those messages for maximum exposure. And that's where ExactTarget's Social Media Suite can help.

The world's best brands—like Sprint, Coca-Cola Southwest Airlines, Citi, and Starbucks—rely on ExactTarget's Social Media Suite to interact not just within the world of social—but across email, mobile, and the web.

Connect on Twitter

At the center of ExactTarget's Social offering is SocialEngage (formerly known as CoTweet Enterprise), the first choice for enterprises when they need to manage and scale their social media engagement. SocialEngage is the foundation that the world's best brands to manage their social presence across hundreds of social media accounts and users. Launched in 2009 and used by companies around the world, SocialEngage is the industry standard for enterprise social media engagement.

Integrated with the Hub

Your customer aren't only communicating with you in social media—they're also engaging on mobile devices, sending emails, and landing on your web properties. Social doesn't live in a silo with your customers—and it can't live in a silo within your organization. With ExactTarget Social, you'll have access to an entire social media suite within the Interactive Marketing Hub. With a single view of the customer, a single place to manage your content, and a single source for tracking performance across all channels, you'll be able to focus on building relationships, not just managing chatter.

Best-of-Breed Partnerships Through HubExchange.

ExactTarget's state-of-the-art Interactive Marketing Hub has the industry's attention, attracting the world's best interactive and social media software companies. Through our unique partnerships with these leading organizations like Klout, we've created seamless integrations that make it easy for you to instantly extend your marketing capabilities that will add value and ROI to your existing campaigns.

Build, Engage, and Integrate with SocialPages

With over 750 million Facebook users, you don't just need a fan page—you need an active presence to command the attention of users, drive consumer relationships, and ultimately acquire new customers. ExactTarget SocialPages™ puts fan page management back in your hands. You'll be able to easily build professional, campaign-based Facebook fan pages to drive customer relationships and revenue.