Listen, Analyze, Engage, and Publish with Social Studio
Tap into the power of social media in your marketing, customer service, and sales organizations.
Collaborate at Global ScaleWorkspaces let you organize teams quickly and easily around campaigns, events, and regions on the right social platforms. One solution gives you flexible content collaboration, creation, and social publishing. Simple setup means your teams can move nimbly at the speed of social, focusing on results instead of training.
Understand Your Social CommunitySalesforce Marketing Cloud is bringing social listening to all areas of the enterprise. The new Analyze module in Social Studio provides users with pre-built reporting and dashboard templates tied to social listening use cases. And because Social Studio gives you consumer intelligence inside the platform, it’s easier than ever to gain valuable and relevant feedback across your marketing, service, and sales campaigns.
Plan and Share Content in AdvanceWith Social Studio’s Content Calendar, coordinating social campaigns across teams is easy. Draft, share, schedule, review, and approve content, or access stock photos, trending social content, and more — all from within the application. Then, with real-time visibility, see how published posts are performing. Social Studio connects you with your social customers while amplifying your brand and campaign messages across global social channels.
Stay Close to Your CustomersAn integrated social content solution lets you publish engaging content and participate in the conversation to drive advocacy and reach. With Social Studio, your team can move at the speed of social, managing workflows and saving time with shortcuts and bulk actions — all while bringing you closer to your social customers.
Take Your Social Strategy MobileWe live in an always on, always connected world. Because Social Studio comes with a full-featured mobile app for iOS customers, Social Studio mobile lets you stay on top of your social strategy, no matter your location. Stay on top of breaking trends with our Quick Search feature. Review and approve time sensitive posts. You can even respond and route posts to your team for faster customer engagement.
Track ROIIntelligent reporting gives you an understanding of real-time performance. Target your most responsive audiences with your best-performing content to ensure the highest return on your social investment. Analyze social metrics and export that data into custom reports that correspond with your marketing KPIs.