A Twitter certified and Facebook preferred social media marketing provider, ExactTarget is trusted by brands like Ally and Toyota.
Trusted Leader & Partner
Twitter Certified and Facebook Preferred, ExactTarget's social management products are trusted by brands like Toyota, JetBlue, and NASA. Our development team, based in the heart of SOMA in San Francisco, innovates through extensive research and our professional services consultants work with social customers from around the world.
1:1 Social Response
ExactTarget SocialEngageTM (formerly CoTweet) helps you manage an unlimited number of conversations on Facebook and Twitter. With features that support engagement growth and complex staffing strategies, SocialEngage makes it easy to scale up and deliver the kind of experience your customers expect.
View all of your conversations in one Unified Inbox—helping you stay on top of endless chatter about your brand. Create brand-focused workgroups and identify roles and permissions to collaborate across teams with assignments, message-level audit trails, and tags.
With SocialEngage, you can archive past conversations and share internal notes about customer interactions. These easy-to-use tools will allow you to immediately build personal relationships with your customers.
Prepare your content in advance and schedule it to publish on Twitter or Facebook at the optimum time. Approvals help ensure your content is on message while workflow features turn manual tasks into automated events, freeing you to get back to strategy and planning.
SocialEngage’s iOS and Android mobile applications help you stay connected with followers across all accounts 24/7. You can also use keyboard shortcuts and snippets to act quickly and maximize efficiency.
Facebook Tab Publishing
Want to create engaging Facebook tabs without writing code? ExactTarget SocialPages™ makes publishing content to Facebook fan pages easy—stimulating word of mouth through owned and earned media, driving email list growth, and converting fans into loyal customers. Whether you want the support of our talented services team to build and deploy your tabs or prefer to create your own, SocialPages helps take your campaigns to the next level with compelling Facebook design.
Easily create and deploy tabs, with no engineering required, using an intuitive drag-and-drop editor with gears that allow you to add personalized content. Take these elements to the next level with fan-gated, geo-targeted, and language optimized content—accelerating fan growth with relevant special offers.
List growth & lead capture
Use a Smart Capture Form to collect visitor information and grow your subscriber lists across channels. Or acquire leads that seamlessly roll into your automated scoring and nurturing programs with the Pardot and Salesforce gears. Using the Hub, integrate your calendar and campaigns to manage social and email activities in one location.
Tracking & analytics
Dig deep into traffic origin, engagement activity, and audience demographics—in real time. Whether you manage one or thousands of properties, you can view total or page-level data to improve overall performance.
SocialPages’ extensive library of media "gears" encourages engagement and sharing. Easily create contests and promotions and enable fCommerce directly within Facebook using SocialPages partner gears.
Evolve your social media programs with expert guidance. ExactTarget Social Media Services accelerate time-to-value with a prescriptive and guided approach to social media marketing that empowers your team and solves real business problems. Delivered by experienced marketing strategists and ExactTarget product experts, these services use proven approaches to help you succeed.
Get to know your customers using ExactTarget’s Social Profile Connector, an exclusive service that helps you better understand your current customers by providing insight into their preferences and frequent activities on social networks. With these insights, you can better customize your programs, identify key influencers, and create personalized 1:1 messages.
Through our Activate services, we provide expert guidance in how to use ExactTarget social products to accomplish your marketing objectives. Beyond configuration and training, Activate helps your team set goals and provides specific recommendations for achieving them.
Amidst the constantly changing social media landscape, our Focus services help you cut through the clutter to identify the most valuable opportunities and create an action plan for evolving your social media programs.
ExactTarget Perform services deliver business results with proven approaches to acquisition, engagement, and reactivation through social media channels. Whether you need to execute an innovative Facebook promotion, design a better cross channel campaign, or improve ROI using Facebook custom audiences, our team of experts will ensure you succeed.
Partners & Integrations
At ExactTarget, we've always believed in the power of industry partnerships. By partnering with the industry's leading solution providers, you can extend your marketing capabilities through integrations that provide advanced listening, analytics, personalization, and eCommerce solutions.
With the Moontoast social commerce app, you can acquire, engage, and sell to customers directly from social networks. Leads from social promotions feed directly into your ExactTarget database.
Contests & promotions
Build social promotions like sweepstakes and user contests with Strutta's SocialPages Gear—giving you the power to grow your audience across Facebook and email, and boost sales.
With GetSmart content, you can A/B Test Facebook Tab content to continually improve performance, increase leads, and personalize Facebook content based on cross-channel marketing efforts including Facebook ads or email campaigns.
Listening & monitoring
Our partnership with Visible Technologies helps you analyze conversations to better understand consumer preferences, market dynamics, competitive strengths and weaknesses, and more.