Product: Social Media | Overview


Listen with Radian6

Gain insights about every conversation happening online about your brand, products, competitors, and industry trends—and respond in real time. Learn More 
Watch Radian6 in action.


Engage & Publish with Radian6 Buddy Media Social Studio

Social media can quickly turn chaotic when you’re juggling various accounts, teams, content, and tools. Keeping your social strategy aligned with your overall marketing efforts complicates this challenge. Organize it all with Radian6 Buddy Media Social Studio, bringing you closer to your social customer. Learn More  

Watch Social Studio in action.

Reach Out with Buddy Media

Reach more people in more interesting ways by creating and syndicating content across channels for integrated campaigns that create a unique experience customized to the audience. Learn More 
Watch Buddy Media in action.

Create with SocialPages

We’ve put Facebook fan page management back in the hands of marketers with SocialPages, making it easy to create a branded Facebook experience your fans will love. Learn More 


Build Branded Content with CloudPages

Whether you’re looking to grow your email list, increase online sales, or promote a special offer, you can easily create branded content for the web in minutes. With CloudPages—the next evolution of SocialPages—create content for Facebook fan pages in line with content you’ve created for other channels. Turn visitors into fans by hiding special offers and contest entries from users until they like your Facebook page, and target global audiences with fan gating and language controls. Build cross-channel content via a single experience—no advanced programming knowledge required. Learn More 


Drive Social Advertising Results
at Scale

The platform of choice for agencies and advertisers, helps you create highly effective social advertising campaigns that drive real business results from your ad spend. Learn More  


Content Recommendations

Oops—we're unable to load your recommendations. Check out our Resource page for the latest digital marketing tips, trends, and advice.

Seeing is Believing: Request a Product Demo

Experience the power of the ExactTarget Marketing Cloud’s 1:1 digital marketing capabilities first-hand!

Show Me More