Partner with the leading social media marketing platform for listening, engaging, publishing, and advertising across every social channel.
Next Generation Social Marketing Solutions
The ExactTarget Marketing Cloud unites ExactTarget’s email marketing, mobile marketing, web, marketing automation, analytics, and platform capabilities with salesforce.com’s leading social marketing products Buddy Media, Radian6, and Social.com. By providing listening, engaging, publishing, and advertising solutions available across every social channel, the ExactTarget Marketing Cloud helps you start conversations that convert.
Listen with Radian6
Identify and analyze conversations about your company, products, and competitors with the leading social media monitoring and engagement tools. With Radian6, social media becomes actionable across your organization, with the broadest coverage, social and workflow metrics, and integrations with web analytics and salesforce.com. Route important insights to sales, customer service, PR, and community managers for outreach and engagement.
Social brand monitoring
Treat social media data as intelligence. Measure buzz around your brand, competitors, and industry. Analyze trends and gain insight into what your customers want. Evaluate reaction to your campaigns and understand what content is connecting, ensuring top ROI.
Build connections that create loyal brand advocates. Create a bridge between your employees and your customers. Scale engagement across your teams with workflow and automation. Extend real-time opportunities to your marketing and PR teams worldwide.
Social customer careRespond in real-time to brand advocates and critics. Strengthen brand perception by publicly addressing and resolving issues about your brand or products—all while reducing attrition rate and call volume.
Publish with Buddy Media
Buddy Media lets you create content and manage campaigns across Facebook, Twitter, YouTube, LinkedIn, Google+, and websites. Publish engaging and interactive social apps to increase fans, followers, and advocates while extending social content to blogs, forums, and the open web to maximize reach. Understand engagement trends, demographics, conversions, and business metrics with powerful analytics.
Reach new customers with content that converts. Connect with more people through a content strategy that drives engagement, likes, fans, and followers. Optimize your publishing strategy with analytics that help you understand what's working and what's not.
Drive new business
Supercharge your referral traffic by making your content or products shareable across multiple social networks. Extend experiences into partner networks to drive referral traffic, conversions, and online sales.
Manage all social channels in a single platform for a global publishing strategy. Templates and a reusable library of content reduce creative costs and maintain consistency and content controls. Publish across demographics, by language, country, or targeted distribution.
Advertise with Social.com
Advertise on Facebook and Twitter with Social.com, the tool of choice for agencies and advertisers. We make it easy to create highly effective social advertising campaigns on the leading social networks.
Make the most of your social ads
Our self-service platform is ideal for agencies and brands, as well as in-house teams. It’s easy to get started and see immediate results.
Reach desired markets
Easily segment, test, and find your ideal audience on Facebook and Twitter. Then, serve content that speaks exactly to their needs.
Optimize and automate
Instantly identify high-performing ads and adjust your spend accordingly so your dollars are spent on top-converting content—ensuring the best possible ROI.
Create with SocialPages
Want to create engaging Facebook tabs without writing code? ExactTarget SocialPages™ makes publishing content to Facebook fan pages easy—stimulating word of mouth through owned and earned media, driving email list growth, and converting fans into loyal customers. Whether you want the support of our talented services team to build and deploy your tabs or prefer to create your own, SocialPages helps take your social media marketing campaigns to the next level with compelling Facebook design.
Easily create and deploy tabs with an intuitive drag-and-drop editor. Take personalized content to the next level with fan-gated, geo-targeted, and language-optimized content—accelerating fan growth with relevant offers.
Collect social visitor information that automatically populates in your email subscriber lists. Using the ExactTarget Marketing Cloud, integrate your calendar and campaigns to manage social and email activities in one location.
Tracking & analytics
Dig deep into traffic origin, engagement activity, and audience demographics—in real time. Whether you manage one or thousands of properties, you can view total or page-level data to improve overall performance