A Twitter certified and Facebook preferred social media marketing provider, ExactTarget is trusted by brands like Ally and Toyota.
Trusted Leader & Partner
Twitter Certified and Facebook Preferred, ExactTarget's social engagement & marketing products are trusted by brands like Toyota, JetBlue, and NASA. Our development team, based in the heart of SOMA in San Francisco, innovates through extensive research and development with social customers from around the world.
1:1 Social Response
ExactTarget SocialEngageTM (formerly CoTweet) helps you manage an unlimited number of conversations on Facebook and Twitter. With features that support engagement growth and complex staffing strategies, SocialEngage makes it easy to scale up and deliver the kind of experience your customers expect.
View all of your conversations in one Unified Inbox—helping you stay on top of endless chatter about your brand. Create brand-focused workgroups and identify roles & permissions to collaborate across teams.
With SocialEngage, you can archive past conversations and share internal notes about customer interactions. These easy-to-use tools will allow you to immediately build personal relationships with your customers.
Prepare your content in advance and schedule it to publish on Twitter or Facebook at the optimum time. You'll also be able to turn manual tasks into automated events, freeing you to get back to strategy and planning.
SocialEngage’s mobile integrations help you stay connected with followers across all accounts 24/7. You can also use keyboard shortcuts and snippets to act quickly and maximize efficiency.
Fan Page Publishing
Want to create engaging Facebook tabs without writing code? ExactTarget SocialPages™ makes publishing content to Facebook fan pages easy—stimulating word of mouth through owned and earned media, driving email list growth, and converting fans into loyal customers. Whether you want the support of our talented services team to build and deploy your tabs or prefer to create your own, SocialPages helps take your campaigns to the next level with compelling Facebook design.
Pre-designed templates make it easy to deploy tabs, while drag-and-drop “gears” allow you to add personalized content. Take these elements to the next level by fan-gating content—accelerating fan growth with special offers.
Use a Smart Capture Form to collect visitor information and grow your subscriber lists across channels. Using the Hub, integrate your calendar and campaigns to manage social and email activities in one location.
Tracking & analytics
Dig deep into traffic origin, engagement activity, and audience demographics—in real time. Whether you manage one or thousands of properties, you can view total or page-level data to improve overall performance.
SocialPages’ extensive library of media "gears" encourages engagement and sharing. Easily create contests and promotions and enable fCommerce directly within Facebook using SocialPages partner gears.
Get to know your customers using ExactTarget’s Social Profile Connector, an exclusive service that helps you better understand your current customers by providing insight into their preferences and frequent activities on social networks. With these insights, you can better customize your programs, identify key influencers, and create personalized 1:1 messages.
Use limited-access Twitter and Klout APIs to compare social data with your email subscriber lists—identifying your most valuable customers, key influencers, and their channel preferences, as well as how often they purchase.
Personalization drives engagement—especially when it's across channels. After gaining insight into your subscribers’ social activities and interests, create and share personalized content through email and Twitter.
Put customer intelligence to use by creating new subscriber attributes. Target Twitter followers, influential customers, and those with a specific topic interest—providing special offers and personalized content.
Evaluate the percentage of your email subscribers who are also active on Twitter and following your brand—plotting this against LTV, RFM, and other loyalty metrics. Access to this information will allow you to continuously improve.
Partners & Integrations
At ExactTarget, we've always believed in the power of industry partnerships. By partnering with the industry's leading solution providers, you can extend your marketing capabilities through integrations that provide advanced listening, analytics, personalization, and eCommerce solutions.
With the Moontoast social commerce app, you can acquire, engage, and sell to customers directly from social networks. Leads from social promotions feed directly into your ExactTarget database.
Contests & promotions
Build social promotions like sweepstakes and user contests with Strutta's SocialPages Gear—giving you the power to grow your audience across Facebook and email, and boost sales.
With GetSmart content, personalize web pages with the right content at the right time. Use geotargeting to personalize based on a visitor’s location and A/B testing.
Listening & monitoring
Our partnership with Visible Technologies helps you analyze conversations to better understand consumer preferences, market dynamics, competitive strengths and weaknesses, and more.