Product: Platform | Overview

Leading Technology

Your marketing program is only as strong as the technology it’s built upon. And you simply can’t afford anything less than state-of-the-art. With ISO 27001 Certification, a highly available architecture that doesn’t require planned downtime, and a limitless capacity to store petabyte-scale data that’s accessible in real time, the ExactTarget Marketing Cloud powers cross-channel marketing programs for many of the world’s top brands including Expedia, Best Buy, and Microsoft. Learn More

 

 

Fuel™ Platform

Fuel is our cross-channel marketing automation platform and the foundation of the ExactTarget Marketing Cloud. Fuel enables you to build upon, extend, and integrate with ExactTarget’s industry-leading digital marketing technology. And Fuel opens the ExactTarget Marketing Cloud to third-party development, giving you access to off-the-shelf solutions and enabling you to create custom Marketing Cloud apps that meet your brand’s unique marketing needs. Learn More

 

HubExchange

HubExchange—our app marketplace, built by marketers for marketers—makes it easy to find, install, and begin using apps built by our ecosystem of marketing technology providers. And because all apps fully integrate with the ExactTarget Marketing Cloud, you can maximize your investment by managing all your cross-channel digital marketing campaigns together in one place, and solve unique marketing challenges. Learn More

Data-Driven Personalization

Highly-targeted, relevant communication is as much a technology problem as it is a marketer's dilemma—the most successful marketing campaigns involve highly sophisticated interactions across multiple channels driven by data from multiple data sources tied to precise audience segments. The ExactTarget Marketing Cloud gives you all the tools you need to deliver just the right message on just the right channel at just the right moment. Learn More