ExactTarget's industry-leading platform powers cross-channel marketing programs for many of the world’s top brands including Expedia, Best Buy, and Microsoft.
The Trusted Foundation
For more than a decade, ExactTarget’s core offerings have included a powerful, award-winning platform that supports clients big and small. Our 12+ years of innovation have resulted in the industry’s most comprehensive and secure cross-channel digital marketing platform and the foundation of the Interactive Marketing Hub®. And we’re proud to be one of the only cross-channel marketing providers to be awarded the ISO 27001 Certification—the most stringent certification for information security controls.
Robust APIs
Our comprehensive APIs enable you to automate your campaigns and create highly customized business solutions by seamlessly integrating CRM, marketing analytics, and other business software with ExactTarget. And with the highest level of data security, you can confidently execute the campaigns you need to run your business.
Standards-based API
ExactTarget’s APIs are based on industry standards—XML, SOAP, and REST—to reduce development time and make integrations as easy as possible for your team.
Highly available API
With a clustered server configuration and support for both synchronous and asynchronous processing, our APIs are suitable for even your most mission-critical digital marketing campaigns.
Security
We use the highest level of SSL encryption for API communications, with support for encryption file transfer, while our SOAP API implements the WS-Security standard.
Fuel™ Platform
Fuel is ExactTarget’s cross-channel marketing automation platform and the foundation of the Interactive Marketing Hub. Fuel enables you to build upon, extend, and integrate with ExactTarget’s industry-leading digital marketing technology. And Fuel opens the Interactive Marketing Hub to third-party development, giving you access to off-the-shelf solutions and enabling you to create custom Hub apps that meet your brand’s unique marketing needs.
Cross-channel support
Fuel opens up the power and flexibility of the Interactive Marketing Hub to developers, providing programmatic access to all ExactTarget channels and products.
Comprehensive
Our integrated collection of platform technologies—from APIs to user interface toolkits—makes it easier than ever for developers to build ExactTarget applications and integrations.
Hub apps
Using Fuel, partners can build Hub apps that augment and extend ExactTarget’s native products. And clients can easily build their own custom apps that address their exact needs.
HubExchange
HubExchange—ExactTarget’s app marketplace, built by marketers for marketers—makes it easy to find, install, and begin using apps built by ExactTarget and our ecosystem of marketing technology providers. And because all apps fully integrate with the Interactive Marketing Hub, you can maximize your ExactTarget investment by managing all your cross-channel marketing campaigns together in one place, and solve unique marketing challenges.
App marketplace
HubExchange—ExactTarget’s app marketplace, built by marketers for marketers—enables you to connect with customers and make your marketing go further.
Drop-and-go apps
HubExchange's drop-and-go apps let you find, add, and start using the best apps right away, extending your marketing capabilities and creating new ways to connect with customers.
HubExchange Partner Program
The HubExchange Partner Program enables independent software vendors, marketing agencies, and systems integrators to plan, build, and market apps to ExactTarget clients.
Leading Technology
Your marketing program is only as strong as the technology it’s built upon. And you simply can’t afford anything less than state-of-the-art. With ISO 27001 Certification, a highly available architecture that doesn’t require planned downtime, and a limitless capacity to store petabyte-scale data that’s accessible in real time, ExactTarget powers cross-channel marketing programs for many of the world’s top brands including Expedia, Best Buy, and Microsoft.
Data centers
Each of ExactTarget’s three SAS70 Type II geographically disparate data centers are built to meet the highest tier rating for data center design and meet minimum requirements of physical security—including SOC 2 Type II certification.
Unwavering reliability
With unprecedented uptime, you don't have to worry about system downtime—scheduled or unscheduled. Should a server fail, our database clustering technology automatically moves a database to spare hardware, restoring service in seconds.
Mission-critical sending
With the ability to send thousands of unique, personalized emails per second, our massive infrastructure scales to meet the demands of the world’s highest volume senders—all backed up by guaranteed send volume SLAs.
Protected by ExactTarget
As part of ExactTarget's aggressive, multilayered approach to protecting client data, we provide the latest set of cloud-security solutions and real-time monitoring through our ongoing security initiative known as Protected by ExactTarget.
