We’ve brought the power of B2B and B2C marketing automation into one platform—transforming the way you reach your customers.
Redefining Automation
Named a "Visionary" in the Gartner Magic Quadrant for CRM Lead Management, ExactTarget + Pardot power the most comprehensive marketing automation solutions available. So, whether you’re in need of solutions for B2B, B2C, or both, our world-class technology makes it possible for you to maximize your data and work smarter—saving you time and money.
You know what drives results for your business—so why not automate your key manual processes and focus on strategy and ROI? Read on to get started.
B2B Automation
Marketers around the world are hungry for a B2B lead nurturing solution that integrates with their broader marketing efforts and transcends the current offerings available from point solution providers. ExactTarget + Pardot deliver on that vision, as the only provider to bring together a leading cross-channel interactive marketing suite with expertise in powering intuitive B2B marketing automation. Best of all, our easy-to-use, yet sophisticated solutions have superior scalability—so you’ll never outgrow our technology. Visit www.pardot.com to discover our B2B marketing capabilities—and start selling more, without doing more.
Lead scoring
Now you can automatically score B2B leads based on their real-time activity. Using objective data, these complex leads are categorized according to a scoring threshold—those falling below are placed into a nurture track, and a sales rep is automatically assigned to follow up.
Lead nurturing
Great news: non-sales ready leads don’t have to turn cold! Marketing automation allows you to automate nearly the entire sales process—including personalized touch-points to qualify and nurture leads, data uploads to your CRM system for a complete customer profile, sales rep assignments, and more!
ROI & analytics
With CRM integrations for Salesforce, Microsoft Dynamics, and more—we help you maximize your ROI, keep contacts up to date, and gain visibility across the sales cycle. Plus, our advanced web analytics allow you to view a log of all prospect activity—helping your sales team close more deals.
B2C Automation
Ready to transform the way you engage with individual consumers? With Interaction Studio™, you can! Using rich analytics, customer data, and automation tools, Interaction Studio helps you trigger highly personalized messages to individuals after they’ve interacted with you (e.g., made a purchase or browsed your website). Not to mention, a simple user interface makes it easy to build personalized lifecycle marketing programs—increasing customer lifetime value and engagement.
Personalize at scale
Now you can start acting on real-time consumer events—automatically mapping these events to one or more lifecycle campaigns for each individual. But most importantly, you can do it all at scale, without worrying about over-messaging thanks to our volume trackers.
Optimize interactions
Interaction Studio helps you maximize resources without sacrificing relevant content. You can deliver personalized communications that engage customers at pivotal times in the customer lifecycle. And because messages are automated, tedious management of interactions is minimal.
Manage multiple channels
Cross-channel messaging has never been so easy! Since Interaction Studio is part of the Interactive Marketing Hub®, you can manage messages across all channels in one place, and maintain a single view of the customer.
B2B + B2C Automation
We can help you better market to mass audiences—whether B2B or B2C—without adding to your workload. With Automation Studio®, you can automate both simple and complex marketing messages in just a few clicks. With the capability for one-off sends, recurring batch messages, complex segmentation, integrations, reporting, and more—we’ve got you covered. Plus, you can easily see how your automations are performing on our customizable dashboard.
Scalability
Are you part of a large or growing business? Then you know the importance of consistency. We make it possible to scale your marketing efforts through a robust offering of enterprise-level tools—including shared automations and roles and permissions.
Dashboard tools
Monitoring and tracking are critical to effective automation. That’s why we’ve equipped Automation Studio with a wide array of dashboard tools to help you do just that. Quickly see real-time activity, future automations, and early error detection.
Easy-to-use interface
Automation Canvas allows you to build fully-customized automations in seconds—from simple to complex. Just use the intuitive drag-and-drop interface to create your automation; then use our testing and optimization tools to ensure it works correctly.
