Recognized by Forrester Research Inc. as the industry leader with more than 12+ years of expertise, we can transform your business through email marketing. Dependable, easy-to-use, and serving businesses big and small, brands like Papa John's, CareerBuilder.com, and Microsoft trust ExactTarget.
Trusted Leader in Email
Trust is the foundation of any relationship—and we're fortunate to work with brands of all sizes and industries who trust ExactTarget Email to transform their businesses. More than 12 years of innovation have resulted in what Forrester Research, Inc. describes as the "strongest current offering." And you’ll never outgrow ExactTarget—when you're ready to explore additional channels and new digital marketing opportunities, you'll already have access to the world's most reliable marketing platform.
Serving big and small
Businesses big and small trust ExactTarget, and all our clients leverage the same platform to execute any imaginable use case. Analysts have consistently highlighted our high client satisfaction scores and ability to meet any marketer's needs. Learn more about our email marketing solutions for mid-sized businesses.
Leading deliverability
With the largest deliverability team in the industry, we offer 50+ built-in tools, A/B content testing, ISP reputation management, and email and mobile device preview. Our proven legacy means no one understands best practices for email marketing deliverability better than ExactTarget.
Features for every marketer
Because we do serve businesses of all sizes and industries, you'll have access to literally hundreds of features to execute any possible use case. From email basics like a campaign calendar and real-time transactional sending to sophisticated features like user management and distributed marketing, we can help.
Growth potential
Regardless of whether you’re in need of basic email marketing features or hope to execute sophisticated email campaigns, you’ll never outgrow our capabilities. From increasing send volume to empowering users around the world to adding a new channel, we can help.
Easy to Use
Not only do we offer the world's most powerful digital marketing platform—it's incredibly easy to use. Our software is designed with you—the marketer—in mind. We've made significant investments in building the industry's leading UX/UI design team, which also leads focus groups to drive the design of every feature. With automations, campaign management, drag and drop UIs, and step-by-step wizards, we guide you through the process of creating marketing campaigns for every stage of the customer lifecycle.
Simple or sophisticated automations
ExactTarget Email makes it easy to create any number of automated campaigns—from a monthly bill pay reminder to an annual birthday message. For the sophisticated marketer, we also offer Automation Studio®, which features a simple drag-and-drop interface for B2C marketing automation.
Playbooks
ExactTarget Playbooks are step-by-step guides within the app that help you execute predefined digital marketing campaigns such as welcome emails, birthday/anniversary emails, etc.—no technical expertise needed. Execute any use case with a click.
Lifecycle marketing
Easily create any lifecycle marketing campaigns to acquire, onboard, engage, and retain your customers. From mobile acquisition and welcome emails to cart abandonment campaigns, ExactTarget Email helps maximize your ROI in the customer lifecycle.
Interactive Marketing Hub®
The IMH is a one-stop shop for all your digital marketing needs, and email is better in the Hub. With common calendaring across all channels, campaign management, and built-in reporting and analytics, the Hub simplifies the process of setting up traditionally complex marketing programs.
Innovative Solutions
We began our innovative work in email marketing more than a decade ago—long before it was the preferred channel for marketing communications. Twelve years of R&D—including the largest development team in the industry—have culminated in what Forrester Research, Inc. describes as the "strongest current offering" suited to "meet any marketer's needs." With rapid development cycles based largely on client feedback, we offer innovative yet affordable solutions for any business.
Personalized content
Innovation begins with unlocking the power of consumer data. And we've built hundreds of features—like Dynamic Content, Offer Management, Behavioral Remarketing, and Live Content—to help you act on customers' demographic, behavioral, and preference data.
Distributed marketing
Independent agents, franchisees, and non-marketers can master email marketing with Distributed SendingTM, a simplified user experience that's fully integrated with your Enterprise Email account.
Customer-focused development
With hundreds of developers focused on email, we operate in rapid, agile development cycles, featuring new product releases every six weeks. We've also delivered hundreds of features based directly on client feedback.
Flexible and affordable packages
Creativity and innovation aren't limited to technology alone. We offer creative packaging and pricing options to meet the needs of any business’ budget. See how we help mid-sized organizations discover their email marketing potential.
Real Time, Any Time
Your consumers interact with email 24/7/365—and they expect real-time communications from you, too. Our powerful digital marketing platform arms you with the speed, precision, and flexibility you need to better connect with your consumers in today's real-time environment. We don't believe your access to real-time should be limited either: we offer 24/7/365 live technical support to all ExactTarget clients, so you'll never be without the attention and help you deserve.
Speed matters
It's easy to configure messages that are triggered by external events like purchases or website interactions. We can also help you immediately respond to your customers with burst sending capabilities—where it's easy to send millions of emails in only a few minutes.
High-volume sending
With the ability to send thousands of unique, personalized emails per second, our massive infrastructure scales to meet the demands of the world's highest volume senders—all backed up by guaranteed send volume SLAs.
System uptime
ExactTarget's unprecedented up-time means you'll never worry about system downtime—for your application users or subscribers. We power billions of messages per month, securely manage data, and ensure links always resolve for your customers.
We'll help any time
With one global case management system, we offer follow-the-sun live technical support—where you can speak with an ExactTarget employee 24/7/365. You also work directly with a Relationship Manager and have access to 3sixty, our digital marketing user community with over 30,000 users. 3sixty hosts online tutorials, user groups, product forums, and more.
