Offering 500+ integrations and powerful data & analytics tools, ExactTarget helps today’s top brands achieve measurable business results.
A Tradition Rich in Data
For more than a decade, we've understood the importance of using consumer data to inform, personalize, and target to deliver relevant marketing communications. Often referred to as a "data company that happens to deliver email," we're committed to helping you take data from any source—CRM, web analytics, point-of-purchase, and more—to segment, review campaign performance, and deliver personalized content to engage in a better, more meaningful way. And with industry-leading technology and no data limits, all within a drag-and-drop interface, you can save time while maximizing results.
Targeted, Meaningful Messages
Relevant messaging isn’t an option—it’s a necessity. Audience Builder® is a powerful segmentation application that lets you consolidate and segment data from multiple sources instantly using simple or complex criteria, providing you with a deeper understanding of customer attributes and behaviors. With Audience Builder, you can create highly-targeted messages and deliver them to exactly the right audience.
Understanding your data
Data is the cornerstone of engaging marketing campaigns. Audience Builder’s powerful segmentation engine puts you in total control, so you can harness the power of your customer data to create more relevant, engaging messages that increase ROI.
Segment in real time
With Audience Builder, you can target your messaging with greater precision than ever before. Using state-of-the-art parallel processing technology, Audience Builder gives you the ability to filter and segment based on any criteria—immediately.
Leverage all your data
Audience Builder transforms customer data from multiple sources—CRM, web analytics, social media, and more—into marketer-friendly dimensions, giving you the ability to segment critical attributes and behaviors in real time.
Reporting & Analytics
ExactTarget enables you to view comprehensive campaign details across all your channels—email marketing, mobile marketing, social media marketing, and the web. And with real-time tracking and graphical reporting, it’s easy to analyze and optimize all your campaigns to drive measurable business results and power meaningful conversations that increase engagement at each stage of the customer lifecycle.
Analyze campaign performance
Get the metrics you need to analyze campaign performance—including delivery rates, open rates, and click activity—or drill down into individual subscriber details like times of opens, link clicks, survey results, and more.
Optimize campaign execution
Quickly build custom reports using Discover—ExactTarget’s drag-and-drop solution that allows you to optimize the effectiveness of your marketing campaigns by providing insights into your brand’s most important KPIs.
Work with the experts
Need extra help? Our global Services team can dig into and analyze your data to identify areas for program evolution and optimization, and to drive your strategic goals—making ideas for improvement actually become a reality.
Industry's Most Integrations
It’s time to make your data work for you. By integrating with 500+ leading global applications, ExactTarget enables your business—no matter the size or industry—to segment and target customers using data from your CRM, web analytics, or point-of-sale solutions. This empowers you to create relevant, personalized brand interactions throughout all stages of the customer lifecycle while leveraging your existing technology investment.
CRM
By integrating ExactTarget with leading CRM solutions including Salesforce, Microsoft Dynamics, and Oracle, you can utilize the valuable data you already have to segment and target consumers in a more personalized way.
Web analytics
ExactTarget integrates with leading web analytics solutions like Adobe and Webtrends to help you measure campaign performance, personalize messages based on web activity or purchasing behavior, and target for better conversion.
Integrated data cycle
ExactTarget’s integrations allow you to send rich campaign metrics back into your CRM or web analytics solution—providing you the opportunity to analyze performance results in context while utilizing additional report offerings.
