Marketo for the IMH
In today's efficiency-driven world, marketers are being asked to do more with less. Combine this pressure with the increased demand for qualified sales opportunities—not just leads—and you’ve got a serious resource crunch. That’s why today’s savviest marketing teams are turning to one powerful integration: Marketo for the Interactive Marketing Hub.
With Marketo for the IMH, you can: - Drive more leads with cross-channel campaigns
- Drive revenue by turning contacts into sales-ready leads
- Improve sales effectiveness by passing along only highly-qualified leads
|
 Klout: Measuring Influence Online When consumers recommend, share, and create content, those individuals impact others. A Klout Score measures that influence on a scale of 1 to 100. Brands can use Klout data about their current email subscribers in the ExactTarget Interactive Marketing Hub to and to engage the influential email subscribers to advocate for their brand.
With ExactTarget + Klout, you can: - Sign-up for Klout data to be appended to your subscriber attributes for those subscribers who have a twitter ID
- Use Klout values to drive targeting, segmentation, messaging, and social interactions in the ExactTarget Email App, Audience Builder, and CoTweet
- Engage your most influential email subscribers to become brand advocates
|