The Next Generation of Interactive Marketing

With an incredible amount of data at your fingertips—like POS, business processes, data sources, web analytics, and data warehouses—you need help making sense of it all, so you can decide how these real-time insights should impact your marketing communications. And that’s where we can help.

ExactTarget has developed the Interactive Marketing Hub and its diverse set of tools, applications, and reporting capabilities to help you organize, aggregate, and integrate the vast amounts of real-time data that currently lie disparate within your organization. As a container for all your data, protocols, APIs, and interactive marketing software, the Hub will revolutionize the way you do business—and the way your customers view your brand.

As the next generation of interactive marketing software, here are the 5 key ingredients that make the Hub the only cross-channel technology you need:

Cross-Channel Platform

With all interaction channels located in one place—from Facebook and Twitter to Email and Mobile—it’s easy to monitor and track conversations about your brand in one combined, easy-to-understand stream.

Integrated Framework

With an integrated framework made up of more than 600 technology partners, you'll be able to pull data from any source, resulting in more relevant customer communications. And by using the Calendar tool, you can plan and share one view of all marketing activities across the organization.

Common View of the Customer

If you’re still relying on massive spreadsheets, analytics teams, and pure gut instinct, it’s time to unsilo that information and get a single view of all consumer activity. Built upon the framework of the Hub, Audience Builder™ is a powerful segmentation engine that helps marketers consolidate and segment data from any source, providing a deeper understanding of customer attributes and behaviors.

Marketing Automation

You've been tasked with creating marketing programs that are more nimble, relevant, and responsive—but you can't work 24/7, and you can't clone yourself. Built as an application on the Hub, Automation Studio™ will help you automate both simple and complex marketing activities with only a few clicks. You'll escape the grind of repetitive marketing tasks, freeing you to be more strategic and creative.

Real-Time Capabilities

You already know that consumers have access to instantaneous information about your brand. And with Pulse™ located in the Hub, you can finally have a window into the real-time web. These customizable gadgets provide you with a visual cue of what’s happening right now. With a single glance, you’ll be able to quickly assess the state of all interactive messages, conversations, and campaigns—in real time.