Bridging the Digital Divide
In this joint report from Deloitte and ExactTarget Marketing Cloud, discover how CMOs today are perceiving and rising to the challenges before them, based on a survey conducted by the CMO Club. Findings include:
- CMOs own the customer experience: 38% of CMOs perceive an increased role in customer service, yet 23% don’t feel adequately prepared to address that greater role.
- Marketing now operates in real time: 59% of CMOs named flexible and agile marketing processes as a top internal marketing priority, and 50% say they’ll soon implement personalization strategies.
- Master the correct metrics: 52% say the growth of digital marketing has led to the need for more qualified data and analytics personnel. What are the “right” metrics for CMOs? The numbers proving marketing ROI to fellow C-suite members.