The Design Toolkit

The perfect marketing email should do three things: look good, work well, and get results. This three-part toolkit addresses all three, with proven tips and advice to take your conversions and functionalities to the next level.

  • Email Design Basics: A crash course in the essentials of email design, this guide introduces the three stages of email interaction and solutions to several design challenges, from responsive design to image blocking.
  • Email Coding Fundamentals: Responsible for writing HTML for email? Brush up on these code tips and tricks, notes on how to tackle mobile rendering, and a checklist to troubleshoot common rendering errors.
  • Data for Designers: Email designers constantly make decisions that affect subscribers’ ability to use and experience emails. Before you even open Photoshop, you should consider some key data inputs to make sure your choices are as left-brain logical as they are right-brain delightful.

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