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Small Business Marketing

Connect teams, create AI-powered campaigns, and personalize customer relationships with Marketing Cloud Growth Edition.

What can your small business do with marketing automation on the world's #1 AI CRM?

Reach more customers and grow loyal relationships with AI-powered marketing automation, natively integrated with sales, service, and commerce. With Data Cloudopens in a new window built-in, you can automate full-funnel campaigns and journeys, personalizing every step with a Unified Customer Profile that makes all your marketing, sales, service, and commerce data immediately actionable. This is how small businesses can drive productivity and personalization across the entire customer lifecycle, expanding reach, closing deals faster, and building lasting customer relationships for life.

Reach customers faster with trusted data and AI.

Reach customers faster with Einstein Campaigns. With one generative AI prompt, you can build a campaign, draft a brief, create a segment, and write an email — all in only a few minutes. With humans in the loop the entire time, you can make edits and train the AI so its outputs are perfect, every time.

A prompt for Einstein to create a campaign brief and campaign email targeting customers who attended an event with an offer to download an ebook.

Use generative AI to create segments for your email campaigns using natural language. With built-in Data Cloud, you can create segments based on marketing, sales, service, and commerce data — helping you reach the right customers and increase personalization. Leverage the built-in Einstein Trust Layer to securely import your customer data, enriching the context for business-specific generative AI outputs.

A prompt for Einstein to create a new segment based on attendees living in NY, NJ, RI, CT, and MA.

Use Generative AI to draft email body copy, subject lines, and preheaders in minutes, allowing you to reach customers faster than ever before. Tell Einstein AI to shorten body copy and redraft -- or make edits yourself. Personalize emails by pulling in customer information across marketing, sales, service, and commerce with Unified Profiles from Data Cloud. With marketers in the loop the entire time, you can train the AI so messages are always on point and meet brand standards.

A prompt for Einstein to create a campaign brief and campaign email targeting customers who attended an event with an offer to download an ebook.
A prompt for Einstein to create a new segment based on attendees living in NY, NJ, RI, CT, and MA.

Grow customer relationships with connected experiences

Engage your customers where they're most active by delivering automated, personalized journeys through email and SMS. With built-in Data Cloud, small businesses can harness data from across your organization—including sales, service engagements, and commerce events—to trigger the next best actions. Automate notifications to your sales and service teams, enabling timely outreach.

A Journey Builder dashboard showing multi-channel journeys

With all your teams on one platform, it's easy to integrate sales touchpoints into the customer journey. Notify sales teams when a lead is highly engaged so they can close deals quickly, or alert them when it's time to reach out to customers for onboarding.

A Journey Builder dashboard showing multi-channel journeys with Sales and Service touch points.

Capture new leads and build out your contact base using forms and landing pages. Save time with out-of-the-box templates and intuitive drag-and-drop builders that allow marketers to build ready-to-launch landing pages. Send new leads on automated journeys for additional nurturing.

A marketer is creating a new landing page using drag and drop functionality and components to include a Register Now form
A Journey Builder dashboard showing multi-channel journeys
A Journey Builder dashboard showing multi-channel journeys with Sales and Service touch points.
A marketer is creating a new landing page using drag and drop functionality and components to include a Register Now form

Optimize your marketing performance.

Take the guesswork out of when to send emails, using predictive AI. Use Einstein AI to personalize send times, delivering your messages to customers when they're most likely to see them, based on previous data. Increase engagement with your messages by ensuring your emails are always at their top of the inbox.

A Journey Builder dashboard showing multi-channel journeys and highlighting Einstein Send Optimization for emails

Optimize your strategy with Marketing Analytics Reports. Understand how customers are interacting with forms, landing pages, emails, and SMS sends — so you can expand on efforts that work, and quickly identify what you need to improve. Get in-depth reporting on unsubscribes, bounces, and other key email metrics.

A collection of analytics dashboards that show how customers are interacting with forms, landing pages, emails, and SMS sends.
A Journey Builder dashboard showing multi-channel journeys and highlighting Einstein Send Optimization for emails
A collection of analytics dashboards that show how customers are interacting with forms, landing pages, emails, and SMS sends.
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Grow fast with Starter Suite.

Starter is the best way for companies of all sizes to start fast and grow with CRM + AI + Data + Trust. This complete CRM suite brings sales, service, and marketing tools into one app, so you can get more done in less time.

Get the most out of CRM and email marketing for small business with thousands of partner apps and experts.

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Marketing Automation for Small Business FAQ

When it comes to chosing the best marketing software for your small business, you should consider a variety of different factors including expected business growth and business use cases and objectives. Marketing Cloud Growth is marketing automation for small businesses built on the world's #1 AI CRM. Because it is built on Salesforce Einstein 1, with Data Cloud as a foundation, creating visibility across marketing, sales, service, and commerce teams, allowing everyone to work together in one place to close deals faster. Whether you are looking to save time by leveraging generative AI, or create personalized, multi-channel journeys with email and SMS, we've got you covered.

Marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities for connecting siloed data into unified customer profiles, email and mobile marketing, functionalities to generate and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing effort

The benefits of marketing automation platforms are:
1) Scaling buyer engagement across accounts
2) Aligning marketing, sales, service, and commerce teams to close deals faster
3) Automating manual processes and saving teams time

The right marketing automation platform will:
1) Integrate directly into your CRM
2) Align marketing, sales, service, and commerce around a single view of the customer
3) Automate manual processes and save teams time