Agenda

One week of inspiration, education, and entertainment—for a journey unlike any other.

Agenda

Monday, September 22:
Pre-Conference Training

1:00 p.m. – 5:00 p.m.
Hands-On Training
1:00 p.m. – 5:00 p.m.
Partner Summit
5:30 p.m. – 7:00 p.m.
Marketing Cloud Expo Reception

See the Full Class Information 

Tuesday, September 23

10:00 a.m. – 11:45 a.m.
Opening Keynote: Marc Benioff, Scott McCorkle & Guests
12:00 p.m. – 1:30 p.m.
Lunch & Marketing Cloud Expo
1:45 p.m. – 3:30 p.m.
Breakout Sessions
4:00 p.m. – 4:45 p.m.
CMO Conversations: Lynn Vojvodich, Nick Besbeas
4:45 p.m. – 5:30 p.m.
Fireside Chat with Marc Benioff & will.i.am
5:30 p.m. – 7:30 p.m.
Marketing Cloud Expo Reception
8:00 p.m. – 11:30 p.m.
Live Music Festival!

Wednesday, September 24

9:00 a.m. – 10:15 a.m.
Product Keynote: Scott McCorkle
10:45 a.m. – 5:00 p.m.
Breakout Sessions

Art of the Journey. Find out how email, mobile, social, content, and data come together to form the most powerful campaigns, and leave with a blueprint for your own award-worthy campaign.

Discover. Your front row seat to insights and predictions from thought leaders on the state of the industry, emerging technologies, partner revelations, and more!

Inspire. Soak in inspiring ideas from revolutionaries, leaders, and trendsetters in this innovative track designed to kick-start the mind of the marketer.

Grow. Sharpen your marketing prowess and leave with the tools you need to build a powerful digital team, become a hero in your organization, surprise and delight your customers, and more.

B2C Solutions. Tackle your greatest marketing challenges with real-world solutions, industry best practices, and expert how-tos.

B2B Solutions. Pull back the curtain for an inside look at how some of the brightest minds in B2B are leveraging marketing automation, content strategy, and cutting edge best practices to connect with customers.

Partner Journeys. To be successful, marketers need more than a single channel view of their digital marketing. Learn how leaders in the technology ecosystem are helping marketers power revolutionary and sophisticated customer journeys.

Developer. APIs, content scripting, apps, and extensions—we'll cover all this and more in these sessions crafted specifically for developers.

Hands-On Training. Take a deeper dive into the ExactTarget Marketing Cloud suite of products with this series of hour-long, hands-on sessions.

Product and Innovations. Join ExactTarget Marketing Cloud product leaders as they unveil the future of email, mobile, social, web, and 1:1 customer journeys.

Bonus Sessions. You asked, we listened. We’ll offer customized sessions based entirely on your votes and feedback!

5:30 p.m. – 7:30 p.m.
Marketing Cloud Expo Reception
8:00 p.m. – 11:30 p.m.
Cloud Crawl: Networking Events around the City!

Thursday, September 25

9:00 a.m. – 9:45 a.m.
Keynote Session: Exciting Announcement Coming Soon!
9:45 a.m. – 11:15 a.m.
Marketing Technology Showcase
11:15 a.m. – 11:45 a.m.
Break
11:45 a.m. – 12:30 p.m.
Keynote Session: Exciting Announcement Coming Soon!
12:45 p.m. – 2:00 p.m.
Lunch & Departures

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