Lifecycle marketing campaigns offer the perfect framework for building your 1:1 customer journey. Hear first-hand how top brands are taking acquisition, onboarding, engagement, and retention to new heights with relevant journeys for their customers.
From B2B to B2C brands across a range of industries, you'll find real-world examples and best practices for every type of business and every stage in the customer lifecycle.
Marketing Thought Leaders
Get a clear picture of the digital marketing landscape from thought leaders with a first-hand pulse on the industry. These marketing visionaries will speak to a variety of hot topics, including digital marketing trends, content marketing, connected products, and emerging technologies.
You’ll leave armed with the information you need to navigate the coming days, weeks, and months in the ever-changing digital space.
Email continues to be an integral piece of successful digital marketing strategies. That's why we've dedicated this track to everything email-including email makeovers, segmentation strategies, list growth tactics, design tips, personalization how-to, and much more! Prepare for incredible results.
Product Strategy & Roadmap
Meet the minds behind the ExactTarget Marketing Cloud's innovative product suite-email, mobile, social, web, ads, Journey Builder, Predictive Intelligence, and more. From features and functionality to tips for success, our expert product leaders will give you a sneak peek into their strategy and vision for the incredible future of the Marketing Cloud.
Salesforce for Marketers
In addition to the ExactTarget Marketing Cloud, Salesforce has a vast portfolio of applications dedicated to helping you connect with your customers in entirely new ways. Find out how you can leverage brand new integrations and technologies, like Salesforce1, Marketing Cloud and Sales Cloud integration, Pardot and Service Cloud integration, platform services on Heroku and Force.com, and more!
Personal Transformation & Growth
Turn the focus on you! Whether a novice or seasoned marketer, this track is crafted to accelerate your personal growth and professional development. You'll fine tune your communication skills, increase your core competencies, learn effective storytelling, and more with sessions that will refocus and reenergize you.
Social networks have transformed our lives-connecting more than 4.5 billion people around the world. In order to harness the power of this transformative channel, you'll hear from industry experts and social-savvy brands about implementing a successful social strategy, listening and engaging on social channels, managing global presences, building social customer service strategies, advertising on Facebook, LinkedIn, and Twitter, and more.
Mobile & Web Marketing
Creating compelling customer experiences across mobile devices and the web is paramount in the age of the connected consumer. But many marketers still have more questions than answers. We'll address these common questions and more: What are best practices for creating successful web experiences? How can guided selling, personalization, and recommendations be used to nurture behavior? What location, channel, and proximity strategies are best to reach consumers on their mobile devices?
Creativity & Innovation
Have you ever wondered: Why do some great ideas get rejected? Why do some start-ups successfully disrupt the industry but others fail? Get a new perspective on these and other questions from industry trendsetters and innovative thinkers. By applying a new lens to the ordinary, these powerful sessions will kick-start entirely new ways to think about your marketing and business strategy.
Ready to dig in? These always-popular hands-on training sessions will give you a front row seat to the powerful features and functionality of the ExactTarget Marketing Cloud product suite. Whether you're brand new to the platform or a seasoned power-user, you'll find something to improve your marketing programs and make your job easier!
These unique, 45-minute sessions are designed as an open forum for networking and collaboration. Share how you're tackling day-to-day challenges within your digital marketing programs and leave with key takeaways and insights from a table of your peers. Novice or seasoned, everyone's perspective is a valuable addition to solve your greatest marketing hurdles.
Learn how to make the most of our broad range of platform services, including the Fuel™ platform, Force.com, and Heroku. You'll learn how to build, customize, extend, and integrate your existing marketing technology with APIs, content scripting, apps, and extensions. All this and more in these sessions crafted specifically for developers.
What's next in digital marketing? Join our industry trendsetters as they introduce solutions that will revolutionize your business in these sessions designed to propel your business ahead of the curve. From B2C to B2B, you'll walk away with the tools you need to make waves in your industry.