Agenda

One week of inspiration, education, and entertainment—for a journey unlike any other.

Agenda

Tuesday, June 16
9:30 a.m. Registration Opens
11:30 a.m.-12:30 p.m. Breakout Sessions & Hands-On Training See Sessions »
1:00-1:40 p.m. Inspirational Keynote: Our surprise special guest will be announced soon Our surprise special guest will be announced soon
2:00-5:00 p.m. Breakout Sessions & Hands-On Training See Sessions »
Wednesday, June 17
8:00 a.m. Registration Opens
8:00-9:30 a.m. Cloud Expo
8:30-9:30 a.m. Breakout Sessions & Hands-On Training See Sessions »
10:00-11:30 a.m. Opening Keynote: Scott McCorkle, CEO for Salesforce Marketing Cloud & special guests Scott McCorkle, CEO for Salesforce Marketing Cloud & special guests
12:00-1:00 p.m. Lunch
12:00-4:00 p.m. Cloud Expo
1:00-1:30 p.m. Inspirational Keynote: Our surprise special guest will be announced soon Our surprise special guest will be announced soon
1:30-2:15 p.m. CMO Panel: Stacy Martinet, CMO for Mashable Stacy Martinet, CMO for Mashable
Gary Briggs, CMO & President for Facebook Gary Briggs, CMO & President for Facebook
John Osborn, President & CEO for BBDO New York John Osborn, President & CEO for BBDO New York
Lynn Vojodich, CMO & Executive VP for Salesforce Lynn Vojodich, CMO & Executive VP for Salesforce
2:45-5:00 p.m. Breakout Sessions & Hands-On Training See Sessions »
5:30-6:30 p.m. Networking Party DJ Casey Connor Featuring DJ Casey Connor
Thursday, June 18
8:00 a.m. Registration Opens
10:00-11:30 a.m. Opening Keynote: Keith Block, Vice Chairman & President for Salesforce Keith Block, Vice Chairman & President for Salesforce
Lynn Vojvodich,CMO & Executive VP for Salesforce & special guests Lynn Vojvodich, CMO & Executive VP for Salesforce & special guests
12:00-1:00 p.m. Lunch
1:00-5:00 p.m. Breakout Sessions See Sessions »
12:00-5:00 p.m. Cloud Expo
5:00 p.m.-6:00 p.m. Networking Party DJ Casey Connor Featuring DJ Casey Connor


Breakout Sessions

80+ breakout sessions on everything you need to know to be a marketing rockstar including general sessions and hands-on training.

Check back soon for detailed sessions and times.

  • Email Marketing Track

    Email Marketing Track:

    Arm yourself with the tools you need to create personalized journeys for your customers. Learn how to manage multi-channel campaigns and leverage data to create dynamic, personalized, and predictive content. Hear strategies from experts to design an unbeatable email marketing campaign.

  • Social, Mobile, & Ads Track

    Social, Mobile, & Ads Track:

    Consumers are more connected than ever before. They expect marketers to understand and deliver on their needs at all times — and on any channel. We’ll touch on best practices, nurturing user behavior, effective social advertising, community managing, maximizing mobile experiences, and more.

  • 1:1 Customer Journeys Track

    1:1 Customer Journeys Track:

    This track features expert, first-hand insights about journeys being created for customers across acquisition, onboarding, engagement, and retention. Featuring real-world experiences from different industries, we’ll cover it all — email, mobile, social, web, and automation, across all departments over the entire customer lifecycle.

  • Creativity & Inspiration Track

    Creativity & Inspiration Track:

    Hear from thought leaders and established practitioners in these powerful sessions meant to inspire and kick-start the way you think about marketing and business strategy. What lessons can we learn from people who look at digital marketing from a different perspective?

  • Service, Sales, Community, and More Track

    Service, Sales, Community, and More Track:

    Discover ways both B2B and B2C marketers can take advantage of exciting products like Salesforce1, Analytics Cloud and Communities, Sales Cloud and Pardot, Social Studio and the Service Cloud, Heroku, and Force.com — and learn how Salesforce uses these products every day to run its business.

  • Hands-On Training Track

    Hands-On Training Track:

    Ready to get hands-on? Learn about the powerful features and functionality including email, mobile, social, predictive intelligence, and marketing automation capabilities of the Marketing Cloud in depth in this track. Whether you're new to the platform or a long-time veteran looking to learn about the latest product enhancements, this track is for you! *All sessions in this track are BYOD (bring your own device).

  • Industry Trendsetters Track

    Industry Trendsetters Track:

    What’s next in digital marketing? Join our industry trendsetters as they introduce solutions that will revolutionize your business in these sessions designed to propel your business ahead of the curve. From B2C to B2B, you’ll walk away with the tools you need to make waves in your industry.

  • Customer Journey Showcase
  • Marketing Thought Leaders
  • Email Marketing
  • Product Strategy & Roadmap
  • Salesforce for Marketers
  • Personal Transformation & Growth
  • Social Marketing
  • Mobile & Web Marketing
  • Creativity & Innovation
  • Hands-On Training
  • Industry Roundtables
  • Developer
  • Industry Trendsetters