Agenda

One week of inspiration, education, and entertainment—for a journey unlike any other.

Agenda

Tuesday, June 16
9:30 a.m. Registration Opens
11:30 a.m.-12:30 p.m. Breakout Sessions & Hands-On Training See Sessions »
1:00-2:00 p.m. Inspirational Speaker: Mike Krzyzewski Coach K Hear from Mike Krzyzewski, Coach K, on achieving victory through teamwork and leadership
2:30-5:10 p.m. Breakout Sessions & Hands-On Training See Sessions »
Wednesday, June 17
8:00 a.m. Registration Opens
8:00-10:00 a.m. Cloud Expo
8:30-9:10 a.m. Breakout Sessions & Hands-On Training See Sessions »
10:00-11:30 a.m. Opening Keynote: Scott McCorkle, CEO for Salesforce Marketing Cloud & special guests Scott McCorkle, CEO for Salesforce Marketing Cloud & special guests
11:30 a.m.-1:00 p.m. Lunch
11:30 a.m.-6:30 p.m. Cloud Expo
1:00-1:30 p.m. Fireside Chat: Seth Meyers, Host of Late Night with Seth Meyers Seth Meyers, Host of "Late Night with Seth Meyers"
Diane Von Furstenberg, Fashion Designer, Author, & Philanthropist Diane Von Furstenberg, Fashion Designer, Author, & Philanthropist
1:30-2:15 p.m. CMO Panel: Gary Briggs, CMO & President for Facebook Gary Briggs, CMO & President for Facebook
John Osborn, President & CEO for BBDO New York John Osborn, President & CEO for BBDO New York
Lynn Vojvodich, CMO & Executive VP for Salesforce Lynn Vojvodich, CMO & Executive VP for Salesforce
2:45-5:25 p.m. Breakout Sessions & Hands-On Training See Sessions »
5:30-6:30 p.m. Networking Reception in the Cloud Expo DJ Casey Connor Featuring DJ Casey Connor
Thursday, June 18
8:00 a.m. Registration Opens
8:00-10:00 a.m. Cloud Expo
10:00-11:30 a.m. Opening Keynote: Keith Block, Vice Chairman & President for Salesforce Keith Block, Vice Chairman & President for Salesforce
Lynn Vojvodich,CMO & Executive VP for Salesforce & special guests Lynn Vojvodich, CMO & Executive VP for Salesforce & special guests
12:00-1:00 p.m. Lunch
1:00-5:00 p.m. Breakout Sessions See Sessions »
12:00-6:00 p.m. Cloud Expo
5:00 p.m.-6:00 p.m. Networking Reception in the Cloud Expo DJ Casey Connor Featuring DJ Casey Connor


Breakout Sessions

80+ breakout sessions on everything you need to know to be a marketing rockstar including general sessions and hands-on training.

  • Email Marketing Track

    Email Marketing Track:

    Arm yourself with the tools you need to create personalized journeys for your customers. Learn how to manage multi-channel campaigns and leverage data to create dynamic, personalized, and predictive content. Hear strategies from experts to design an unbeatable email marketing campaign.

    Tuesday, June 16

    2:30 PM - 3:10 PM

    Crawl, Walk, Run: A Method for Email Program Success with Build-A-Bear

    Despite our best efforts, building and evolving an email marketing program can be a difficult task. Whether you are just starting to build your email marketing program or you are trying to evolve your program to be best in class, we have success stories at every stage.

    Join us for a panel discussion where you will hear from Build a Bear and Fanatics and the steps they took to build and evolve their email marketing program and how they overcame the challenges along the way.

    Speakers:
    Brian Sawyer, Sr. Managing Director of Digital for Build a Bear
    Jonathan Wilbur, Director, CRM Operations & Technology for Fanatics
    David Daniels, CEO for Relevancy Group

    3:30 PM - 4:10 PM

    Email Integration Innovation for All Industries from Fleetcor and Flagstar Bank

    Think retail is the only industry for creative email campaigns? Think again. Join us as we talk with a panel of email experts from FleetCor and Flagstar Bank to learn how they leverage data and creative experts for innovation in email to drive engagement and customer retention. Each expert will share a success story and answer questions about how to move the needle with your email campaigns.

    Speakers:
    Pam Coan, Director, Customer Marketing for FleetCor
    Charlie Johnson, VP, Wholesale Lending Salesforce.com, Cloud Technologies Administration Manager for Flagstar Bank

    Moderator:
    Jeff Rohrs, VP, Marketing Insights for Salesforce

    4:30 PM - 5:10 PM

    Build Smarter Emails to Improve Results and Boost ROI

    The DMA reports that email yields a 4,300% return on investment for brands and companies, which could explain why over 183 billion emails are sent everyday, around the world to your customers’ inboxes.

    Join us as we take a look at some of the tactics and tools in use in the Marketing Cloud that will make your emails stand out from the pack by being smarter and more relevant to your audience. We’ll also share some real life examples of the Marketing Cloud platform in action and give you a look at what we have in store for email in the Marketing Cloud Roadmap.

    Speaker:
    Ben Pippenger, Sr. Director, Email Products for Salesforce

    Wednesday, June 17

    8:30 AM - 9:10 AM

    The Strategic Formula for Email Conversion Success

    While improving your email subject lines, pre-headers, copy, mobile design and calls-to-action may seem like an endless set of possibilities, there is a patented strategic formula you can use to add method to the madness and better control and analyze outcomes. This session will teach you a strategic formula for optimizing promotions and newsletters via email and provide case studies and stories of companies that have done so themselves.

    Speaker:
    Jon Powell, Sr. Manager, Executive Research and Development for MECLABS Institute

    2:45 PM - 3:25 PM

    How to Make Your Emails Go Viral

    We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent.

    In this session, Chad White, Research Director at Litmus and the author of “Email Marketing Rules,” will share insights into email virality gained from analyzing 1 million emails tracked through Litmus. He’ll provide benchmarks for email forward-to-open rates, discuss different tactics for spurring email sharing, and analyze some real-world examples of highly viral commercial emails. You’ll leave this session with new ideas for sparking email sharing and with a new yardstick for measuring viral success.

    Speakers:
    Chad White, Research Director for Litmus
    Justine Jordan, Marketing Director for Litmus

    3:45 PM - 4:25 PM

    You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million Subscribers

    Every email marketer wants to deliver unique, personalized experiences to their audience. To do it right, it takes time, the right resources and a customer-first mindset. In this session, you'll hear how Redbox has implemented a series of automated, personalized messages to drive a 1:1 customer experience.

    Speaker:
    Jennifer Partin, Sr. Manager, Email Marketing for Redbox
    Elizabeth Music, Senior Marketing Consultant for Salesforce

    4:45 PM - 5:25 PM

    10 Tricks for Standing Out in the Inbox with Luxottica and The RealReal

    Customers are sifting through crowded inboxes, making it more difficult for them to find your emails, so what do you do to grab their attention? Learn how to stand out and keep subscribers engaged with tips and tricks from some of the best retailers in the business. The RealReal and Luxottica will share their lessons in creative design, deliverability, testing, Predictive Intelligence, and more!

    Speakers:
    Justin Parker, Director, Retention Marketing for The RealReal
    Ryan McGuire, Director, Contact Management for Luxottica
    Maria Humphrey, Senior Manager for Salesforce

  • Social, Mobile, & Ads Track

    Social, Mobile, & Ads Track:

    Consumers are more connected than ever before. They expect marketers to understand and deliver on their needs at all times — and on any channel. We’ll touch on best practices, nurturing user behavior, effective social advertising, community managing, maximizing mobile experiences, and more.

    Tuesday, June 16

    2:30 PM - 3:10 PM

    How L'Oreal Australia Creates Mobile Experiences for On-the-Go Customers

    Maintaining customer loyalty and trust means engaging them along every step of their mobile journey. Sit down with world-class mobile marketer L'Oreal Australia to hear how they launched a mobile customer journey integrated across apps, push notifications, and SMS in support of the L'Oreal Makeup Genius app.

    You'll leave this session with a rich understanding of mobile best practices as well as tactics you can employ to evolve your mobile relevancy through data, technology and integrated customer journeys.

    Speakers:
    Christophe Eymery, Head of Digital for L'Oreal Australia
    Amber Gouzy, Marketing Consultant JAPAC for Salesforce

    3:30 PM - 4:10 PM

    The Best Advertising Agencies in the World Talk Mobile, Social & Privacy

    Leading global agencies have had to reinvent themselves numerous times in the digital era as new Advertising channels have emerged. Today the dominant trends are Mobile & Social meaning:

    • Always on data-driven campaigns
    • A people based approached to targeting
    • A security & privacy focus
       

    Our panel will discuss these trends, challenges and opportunities and how they have driven great success for their leading clients and brands.

    Speakers:
    Brittany Richter, National Director of Paid Social for iProspect
    Rachel Glasser, Director of Digital Privacy and Partner Activation for GroupM

    4:30 PM - 5:10 PM

    Social Media Center of Excellence: Social Journeys with Aetna, Accenture & Masco

    The role of the social practitioner and departments has evolved beyond someone's part time duty in a siloed department. Social often touches multiple parts of the enterprise and social data is used by PR, marketing, sales, service, and for C-level reporting. This session will focus on how three brands, Aetna, Masco, and Accenture, initiated their social journey, lessons learned, best practices, and how they scale within their respective organizations.

    Speakers:
    Kim Bozich, eBusiness Process Manager for Masco
    Jort Possel, Global Social Media Director for Accenture
    Lauren Vargas, Senior Director of Digital Marketing for Aetna

    Wednesday, June 17

    8:30 AM - 9:10 AM

    Making Social Customer Care, Great Marketing with Honeywell, Aetna, and Alex & Ani

    Social Customer Care, simply put, has become an expectation amongst consumers. Telling your community that you're accessible on social channels delivers a strong message. Your community and supporters are online, and it is fundamentally changing how and where constituents look for support, and how they engage with you today.

    For organizations of any size, listening to constituents online doesn't only present the opportunity to uncover and address complaints and issues, but the opportunity to learn, improve, and engage your audience in new ways to strengthen – or build new – relationships over time. In this session learn how HP, Alex & Ani and Honeywell not only provide exceptional service to their customers through social channels, but how they capitalize on these interactions as a marketing opportunity. Dr. Natalie Petouhoff, one of the world's leading industry experts in social business and social media ROI will lead this engaging panel.

    Speakers:
    Jessica Woodbury, Sr. Manager, Social Media & Customer Engagement for Alex & Ani
    Dane Hartzell, Director of ePresence for Honeywell
    Dr. Natalie Petouhoff, Vice President and Principal Analyst for Constellation Research
    Waladeen Norwood, Global Social Media Manager for HP

    2:45 PM - 3:25 PM

    Mobile Engagement: The Right Message at the Right Time with Nationwide

    Today’s customer demands brand interactions with the right message, at the right time, through the channel of their choice. Are you delivering?

    Meet the marketers from Nationwide who are winning in mobile and learn how they got started with SMS, MMS, apps, and push notifications as they share their mobile customer success story.

    Speakers:
    Royce Workman, Director, Digital Marketing for Nationwide Insurance
    Greg Murphy, Product Manager, Mobile for Salesforce

    3:45 PM - 4:25 PM

    Social Media: What Have ADP & Michael J. Fox Foundation Learned Since 2006?

    Social Media has been seductive from its inception nearly a decade ago. Consumers have found their voice and are using it as a daily form of expression and interaction with friends, family, communities of interest, and complete strangers. From the mundane to the viral, it is now more important than ever for brands to plan and execute a strategy for scaling social media as a customer engagement vehicle at every stage of the customer lifecycle.

    Join Altimeter Group industry analyst and TED speaker Susan Etlinger, as she leads a panel discussion on what we've learned about social since 2006 with panel guests ADP & The Michael J. Fox Foundation.

    Speakers:
    Rich Brenner, Director of Digital Analytics for ADP
    Stephanie Startz, Associate Director, Digital Strategy for the Michael J. Fox Foundation
    Susan Etlinger, Industry Analyst for Altimeter Group

  • 1:1 Customer Journeys Track

    1:1 Customer Journeys Track:

    This track features expert, first-hand insights about journeys being created for customers across acquisition, onboarding, engagement, and retention. Featuring real-world experiences from different industries, we’ll cover it all — email, mobile, social, web, and automation, across all departments over the entire customer lifecycle.

    Tuesday, June 16

    2:30 PM - 3:10 PM

    Weight Watchers Earns Points for High-Speed, Global Personalization Effort

    Building a successful customer journey when you have multiple business units starts with a focus on the customer, but it also requires recognizing the unique needs of your internal marketing teams. What does it mean to implement a marketing solution rapidly and across markets or borders? How do you remain agile, allow for local experimentation, and incorporate your results, all while maintaining a consistent foundation?

    Learn how Weight Watchers moved the needle by using a combination of off-the-shelf technology, a nimble approach, team collaboration, and a sometimes scrappy low-tech attitude to deploy customer journeys in North American and European markets in under 8 weeks.

    Speakers:
    Mike Olsson, Senior Director, CRM and BI Applications for Weight Watchers International
    Stephanie Fitzgerald, Marketing Technology Lead for Weight Watchers International

    3:30 PM - 4:10 PM

    The New Financial Customer Journey: Tips and Tricks from Chemical Bank

    In this getting started session focused on the financial customer journey, join Chemical Bank and the Salesforce Marketing Cloud as they help you build your new customer journey.

    Learn how to:

    • Transform your marketing by turning anonymous customers into known, loyal advocates. Be the best at unlocking the moments of value that exist between your customers and their journeys with your sales, service, and marketing efforts.
    • Create transformational change by looking at your business through your customers’ eyes.
    • Expose gaps and opportunities between a customer’s journey with your company and your digital engagement initiatives.
    • Align your overall business strategy with technology and operations to deliver relevant customer-centric journeys across the customer lifecycle.
       

    Speakers:
    John Hatfield, Director of Marketing for Chemical Bank
    Matt Clement, Senior Business Consultant for Salesforce Marketing Cloud

    4:30 PM - 5:10 PM

    Recipes for 1:1 Journeys: Pizza Hut and Panera Can Taste Their Success

    It sounds so simple: communicate to your subscribers with relevant, individualized messages. But where do you begin? Join Pizza Hut and Panera as they discuss their unique approaches to connect with diverse, nationwide audiences. You?ll learn about how they identified moments that matter to their customers, executed a customer-journey plan, measured its value, and evolved out-of-the-box, personalized, one-to-one communications.

    Speakers:
    Jason LeMaster, Associate Brand Manager for Pizza Hut
    Christine Cheung, Digital Communications Manager for Panera Bread
    Suzanne Betlejewski, Digital Communications Coordinator for Panera Bread
    Moderated by Jeff Rohrs, VP, Marketing Insights for Salesforce

    Wednesday, June 17

    8:30 AM - 9:10 AM

    Beyond Cribs and Chairs: Creating Truly Custom Journeys with Land of Nod

    Starting a family and watching it grow means a customer’s life will be forever changed and so will their shopping list. Learn how recognizing short-term shopping needs and coupling them with life-stage events enables Land of Nod to create truly relevant and impactful customer journey communications.

    Speaker:
    Matthew Ebbert, CRM Manager for Land of Nod

    2:45 PM - 3:25 PM

    How Jawbone Aligns Teams, Processes, and Data for Personalized Journeys

    As expectations for the customer experience expand, brands today are striving to develop more relevant customer journeys. Jawbone has recognized that in order to be successful in their 1:1 communications, they have to think differently: they have to think like the customer. Becoming a Customer Company requires the brand to break down boundaries between product, partners, channels, and data and work together as one cross-functional team.

    Join Jawbone in this session and learn how they've been able to:

    • Align cross-functional groups and systems on their vision for multi-channel customer journey orchestration
    • Build people and process structures to implement and support the vision
    • Evolve their data planning and architecture
    • Create a successful iterative and fast-cycle implementation approach
       

    Speaker:
    Shanthi Rajagopalan, Sr. Manager, Customer Experience for Jawbone

    3:45 PM - 4:25 PM

    The Bank of the Future: How Deloitte Powers the Omnichannel Digital Experience

    Imagine the perfect, personalized experience with your bank: they recognize when you enter, know your interests before you ask, offer the relevant products you need and reward you for engaging with them. Deloitte Digital is powering this connected experience using Marketing Cloud and the latest technology: in-store beacons, mobile push, and direct-to-sales integration.

    Explore the influence of this technology and opportunity for banking with Dounia Lievan, Deloitte director and banking sector lead and Alicia Saddock, Marketing Cloud lead. See the experience live in Journey Builder, and talk directly with their implementation experts.

    Speaker:
    Alicia Saddock, Marketing Cloud Director for Deloitte
    Dounia Lievan, Director, Banking Lead for Deloitte

    4:45 PM - 5:25 PM

    Automation Toolkit: Go Ahead's Tips for Moving to 1:1 Communication

    As "personalization" and "multi-channel automation" become the buzzwords du jour of email marketing, you may think that taking your marketing strategy to the next level is a dream only achievable by large corporations. In this session, join Justin Simmons from Go Ahead as he discusses how their team builds 1:1 customer journeys. See how to diagram the items you should consider when implementing automation campaigns, find where quick wins live and learn how to optimize your own campaigns through testing.

    Speaker:
    Justin Simmons, Email Marketing Manager for Go Ahead

    Facilitated by: Joel Book, Principal, Marketing Insights at Salesforce Marketing Cloud for Salesforce

  • Creativity & Inspiration Track

    Creativity & Inspiration Track:

    Hear from thought leaders and established practitioners in these powerful sessions meant to inspire and kick-start the way you think about marketing and business strategy. What lessons can we learn from people who look at digital marketing from a different perspective?

    Tuesday, June 16

    2:30 PM - 3:10 PM

    Aim First, Then Shoot: Smarter Data-Driven Marketing Decisions

    Today’s marketer is under an enormous amount of pressure to show measurable results from the often incongruous platforms, tactics and campaigns being used to tell their brand story. Data can tell us where we’ve been and where we should go, but it’s not always easy to know what to do next.

    In this session, Martin Kihn, Research Director at Gartner, will share how the best digital marketers in the world are using data and analytics to be successful and how you can get the most from the programs you have in place. If you’re lucky, he might even tie it all back to House of Lies, Pop-Up Video and stories about misbehaving dogs.

    Speaker: Marty Kihn, Research Director for Gartner

    3:30 PM - 4:10 PM

    How Smart Brands Use Digital Marketing to Acquire, Engage & Retain Customers

    Today’s consumers are hyper connected, better informed and more empowered than ever. And they expect brands to deliver personalized offers, information and service at every stage of the customer life cycle.

    To acquire and retain the new consumer, customer-centric brands are rapidly replacing ineffective, fragmented one-size-fits-all mass advertising campaigns with data-driven 1:1 communications that are tailored to the needs, interests and location of the consumer. As a result, these companies are converting more shoppers to buyers, producing higher revenues and improving customer retention.

    In this briefing, Joel Book of Salesforce Marketing Cloud will discuss the major trends that are driving the convergence of marketing, sales and customer service and share examples of companies using 1:1 omnichannel digital marketing strategies – powered by email, mobile, social media and web personalization – to acquire, onboard and retain customers.

    Speaker: Joel Book, Principal, Marketing Insights at Salesforce Marketing Cloud for Salesforce

    4:30 PM - 5:10 PM

    Basics of Killer Content Marketing

    Content is one of the hottest topics in marketing, and while it can be simple once you get started, many companies struggle in the early stages. In this session, join Ann Handley, CC Chapman and Christopher Penn as they map out a process you can follow to generate ideas, understand your customers' journey, the nuts and bolts of content creation and how to get the most reach and value out of your content.

    You'll learn:

    • What topics to cover
    • What to do when the right idea doesn't jump out
    • How to maximize the value of each piece of content for multiple audiences and channels
    • Best practices for creating content in a busy workday
    • How to explain the value of content to internal stakeholders
    • How to measure the value of your efforts


      Speakers:
      Dave Thomas, Sr. Director, Content & Engagement for Salesforce
      Ann Handley, Chief Content Officer + Author for MarketingProfs
      Chris Penn, Vice President of Marketing Technology for Shift Communications
      CC Chapman, Consultant, Speaker, and Author

      Wednesday, June 17

      8:30 AM - 9:10 AM

      Marketing 2020: The Future in Five Years

      In less than five years, the ball will drop in Times Square to herald in a brave, new decade. We may lack the clairvoyance to predict what the future holds for marketers, but that won’t keep our expert panel from contemplating the skills, technologies, and trends that will drive business—and your career—in 2020.

      Speakers:
      Jeff Rohrs, VP, Marketing Insights for Salesforce
      David Berkowitz, Chief Marketing Officer for MRY Agency
      Ann Handley, Chief Content Officer + Author for MarketingProfs

      2:45 PM - 3:25 PM

      Find Your Edge: Win at Work

      Excellence happens all the time in an organization, but it can be tricky to harness this excellence and make it work for you. So often, when companies try to reproduce what their best performers do differently, the result is just another lifeless policy that ends up constraining people instead of freeing them to do their best work. The trick is to help people put innovative ideas into practice without stifling the personal strengths that give them their edge.

      In this speech Marcus Buckingham presents a customized best practice delivery system for both managers and employees. Using a simple, easy-to-remember scheme to identify each person’s unique combination of strengths, Marcus gives individuals tips and techniques on how to put their particular edge to use. And managers will get lots of raw material to be better coaches based on the specific strengths of their team members. At the end of the speech, you will know how to move beyond the one-size-fits-all approach and find those practices that are best for you.

      Speakers:
      Marcus Buckingham, Founder for The Marcus Buckingham Group

      4:45 PM - 5:25 PM

      How the Best Consumer Brands like Angie's List Find New Customers on Facebook

      Salesforce and Facebook come together and unveil our amazing customer success of how some of the most innovative brands in the world like Angie's List, use Facebook to drive amazing results like: ? Finding new customers that look just like their best ones ? Increase the amount spent by the existing customers with every purchase ? Find and re-engage past customers with targeted advertising who no longer respond to emails.

       

      Speakers:
      Allyson Reagan, Director, Email Marketing for Angie's List
      Gabe Joynt, Product Marketing for Salesforce

    • Service, Sales, Community, and More Track

      Service, Sales, Community, and More Track:

      Discover ways both B2B and B2C marketers can take advantage of exciting products like Salesforce1, Analytics Cloud and Communities, Sales Cloud and Pardot, Social Studio and the Service Cloud, Heroku, and Force.com — and learn how Salesforce uses these products every day to run its business.

      Tuesday, June 16

      2:30 PM - 3:10 PM

      Blending Service & Marketing: HP Social Customer Care Increases Customer Loyalty

      Social media is blurring the line between customer service and marketing. While your marketing team may have created your Facebook page or Twitter handle to have a brand voice, customers see it as an opportunity to get help, and they are coming in increasing numbers.

      Every month, HP listens to 100,000 interactions from customers looking for help on more than 100 social media network sites across 95 countries. Every one of those interactions gives HP a chance to strengthen its brand, solve problems, increase customer loyalty and create advocates who share their experiences.

      Join this session to learn how HP integrates social data into its CRM system to empower support agents and how they are blending service and marketing interactions.

      Speaker:
      Waladeen Norwood, Global Social Media Manager for HP

      3:30 PM - 4:10 PM

      Marketing and Sales Aligned With a Common Goal

      What happens to those high quality leads once they become an opportunity and eventually a customer? How can you work more closely with your sales teams to continuously improve your marketing programs?

      In this session you'll get best practices and tips on uniting your Sales and Marketing teams to drive down costs while increasing revenue by creating a holistic view of the marketing and sales funnel from the first touch in the customer journey to final sale and beyond!

      Speakers:
      Josh Linard, Vice President of Sales for Mediacurrent
      Lynne Zaledonis, Senior Director, Product Marketing Sales Cloud for Salesforce

      4:30 PM - 5:10 PM

      Get a Richer View of Customers with Wave, the Salesforce Analytics Cloud

      90% of the world's data was generated in the last 12 months, and a lot of that data is about the customer you want to reach. Traditional analytics platforms don't handle the new types of big data, and it can take months or years to get it into the hands of marketers. Join us to learn how leading brands are using Wave, the Salesforce Analytics Cloud to:

      • Understand customers like never before by joining data from applications, databases and even products in a single view
      • Supercharge marketing personnel by putting the answer to any question in the palms of their hands, on their mobile devices
      • Shorten the cycle time to innovate by quickly connecting the dots from marketing to sales to service with a single analytical view

       

      Speaker: Analytics Cloud
      Judy Ko, Senior Vice President Cloud Marketing for Informatica
      Benjamin Pruden, Director Product Marketing for Salesforce

      Wednesday, June 17

      2:45 PM - 3:25 PM

      CRM Strategies for Accelerating B2B Pipeline Growth with Pardot

      Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.

      Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.

      Speakers:
      Suzy Matus, Manager, Customer Engagement & Marketing for Salesforce Pardot
      Chris Grindler, Senior Manager, Membership Acquisition for GBTA

      3:45 PM - 4:25 PM

      Power your Marketing with Apps from the Salesforce1 Platform

      When you think about apps you think of the great mobile apps you use daily on your phone. But do you think of the apps your company uses or could use to help run its business? If you could design a custom app to modernize the way you work or engage with customers, what would you build?

      Come learn more about mobile marketing apps, as we provide an introduction to the Salesforce1 Platform and the fastest path from idea to app. We will cover what the Salesforce1 Platform is, what it does, and how marketers can use it to rapidly develop apps for their customers or their employees in cutting edge ways. We will close the session with stories of successful apps that help marketing run faster.

      Speakers:
      Platform

      4:45 PM - 5:25 PM

      When Every Moment Matters: Apply a Marketing Mindset to Customer Service

      Today’s customers do not differentiate between marketing and service—but they do expect a cohesive, personalized experience every step of the way. Whether they’re receiving an email related to an open issue, using self-service to resolve problems themselves, or contacting support with questions before they make a purchase, every service interaction is a marketing interaction too.

      Join us to learn how Desk.com helps fast-growing companies leverage each opportunity to deliver a great experience—and turn customers into evangelists one interaction at a time.

      Speakers:
      Hana Mandapat, Director of Marketing for Salesforce

    • Hands-On Training Track

      Hands-On Training Track:

      Ready to get hands-on? Learn about the powerful features and functionality including email, mobile, social, predictive intelligence, and marketing automation capabilities of the Marketing Cloud in depth in this track. Whether you're new to the platform or a long-time veteran looking to learn about the latest product enhancements, this track is for you! *All sessions in this track are BYOD (bring your own device).

      Tuesday, June 16

      11:30 AM - 12:30 PM

      Hands-On Training: Social Studio Overview and Introduction to Analyze

      Social Media spending is continuing to increase and you'll need one place to organize your social teams, plan and publish your content, engage with your customers, and analyze conversations occurring on social media. This session will include an overview of Social Studio and it's important components, as well as introduce the newest application, Analyze.

      Participants will leave this session with the ability to:

      • Understand the fundamentals of Social Studio
      • Create and publish a post in Publish
      • Join and manage conversations with Engage
      • Utilize the power of Analyze for social listening

       

      Speaker:
      Brian Richardson for Salesforce

      2:00 PM - 3:00 PM

      Hands-On Training: Driving Lead Generation with Pardot and the Marketing Cloud

      Accelerate your sales pipeline and increase ROI with Pardot and have continued subscriber engagement with the Marketing Cloud that will help bridge the traditional gap between sales and marketing. Join us for an overview and learn more about growing your pipeline and nurturing existing prospects using Pardot's lead generation tools and using the Marketing Cloud for additional prospect and customer digital marketing avenues. Attendees do not need to have prior Pardot or Marketing Cloud experience to attend.

      Please note, to participate in Hands-on Training sessions, you must bring your own device.

       

      Speakers
      Scott Konkol for Salesforce

      3:30 PM - 4:30 PM

      Hands-On Training: Automating your Email Data with Automation Studio

      Marketers need to maximize all of the data sources possible within their organization to send relevant and timely digital messages to their consumers. Data often lives in multiple sources, is managed by different people, and requires preparation to prepare it for import into the Marketing Cloud. Automation lets marketers do more with less and ensures they aren’t spending their precious time importing and preparing files on a weekly, daily, or even hourly basis for their campaign success.

      This session will be show a marketer how they can automate the importing of data into the Marketing Cloud.

      Participants will leave this session with the ability of to create an automation that will include:

      • An Import Activity to import a file
      • The Wait Activity to wait before proceeding to the next step
      • The Send Activity to automate the sending of email

       

      Speaker:
      Tracy Windeknecht for Salesforce

      Wednesday, June 17

      8:30 AM - 9:30 AM

      Hands-On Training: Advanced Email Personalization via AMPScript

      Everyone is talking about advanced personalization. You can can now achieve it with AMPscript - Marketing Cloud's proprietary scripting language. This session will walk you through the basics of AMPScript and how to use this scripting language within your emails.

      You learn the following:

      This session is designed for beginners or those with some coding experience.

      • Basic concepts of syntax and functions you'll need to get started with AMPscript
      • Write and test a code sample


      Please note, to participate in Hands-on Training sessions, you must bring your own device.

      Speaker:
      Jennifer Brick for Salesforce

      2:30 PM - 3:30 PM

      Hands-On Training: Test Drive the New Content Canvas/Content Builder Tools

      The Marketing Cloud's new content management tools allow you to build, manage, and publish content for 1:1 customer journeys. These tools include:

      Content Canvas – A brand new Content Management tool that allows for content to be created, searched, and managed for all channels in the Marketing Cloud.
      Content Builder – A brand new editor build with easy-to-use drag and drop tools, simple paste HTML, and smart content blocks.

      Participants will leave this session with the ability to:

      • Discover the new tools before they enable them in their account
      • Create a templates via the new tools
      • Create various content blocks to include free form and dynamic content
      • Populate an email with the new content blocks


      Please note, to participate in Hands-on Training sessions, you must bring your own device.

      Speaker:
      Patty Rayl for Salesforce

      4:00 PM - 5:00 PM

      Hands-On Training: Build 1:1 Customer Journeys with Journey Builder

      It’s more important than ever to develop real relationships with customers. Marketers build relationships in the Marketing Cloud by mapping customer journeys, listening for customer activity, and then automatically responding with customized communications based on customer preferences or actions.

      This session will demonstrate how a marketer can utilize Journey Builder to create and optimize a welcome series with a specific call to action. Participants will leave this session with the ability to:

      • Build a Journey Builder trigger
      • Build a welcome series interaction
      • Optimize the journey through versioning


      Participants in this session should have a basic understanding of Data Extensions and the Email Application.

      Please note, to participate in Hands-on Training sessions, you must bring your own device.

      Speaker:
      Andy Bergman for Salesforce

      Thursday, June 18

      2:15 PM - 3:15 PM

      Hands-On Training: Create, Send and Track Measureable Email Campaigns with the Marketing Cloud

      The Marketing Cloud allows you to create highly relevant and beautiful-looking emails for any campaign. These emails can be paired with your Salesforce data and sent directly to contacts or leads from within the Sales/Service Clouds. After an email has been sent, you can view your tracking data on Salesforce1 and never worry about your data being out of synch.

      Participants will leave the session with the ability to:

      • Create an email from within the Marketing Cloud
      • Send an email from within the Sales Cloud
      • Track email results on Salesforce1
         

      Participants in this session should have a basic understanding of Lead and Contact records within Sales/Service Clouds and standard Salesforce reports to fully participate in this session.

      Please note, to participate in Hands-on Training sessions, you must bring your own device.

      Speaker:
      Jill Van Oostenburg for Salesforce

    • Industry Trendsetters Track

      Industry Solutions Track:

      What’s next in digital marketing? Join our industry trendsetters as they introduce solutions that will revolutionize your business in these sessions designed to propel your business ahead of the curve. From B2C to B2B, you’ll walk away with the tools you need to make waves in your industry.

      Tuesday, June 16

      2:30 PM - 3:10 PM

      Kicking Off Your Identity-Driven Marketing Strategy with MLS and Gigya

      In the age of the connected consumer, businesses have a unique opportunity to reach users at every touchpoint during the customer journey. With the growing number of devices that consumers use, it's more important–and more challenging–than ever to gain a single view of the customer and implement effective, relevant marketing.

      Gigya CEO Patrick Salyer, and Chris Schlosser, Vice President of Digital at MLS, discuss how leveraging key demographic, psychographic, and behavioral identity data, paired with an engaging digital experience, can turn anonymous users into loyal, known customers.

      Speakers:
      Patrick Salyer, CEO for Gigya
      Chris Schlosser, Vice President of Digital for MLS

      3:30 PM - 4:10 PM

      Email's Power & Responsibility: Fireside Chat with PCH, 1-800 Flowers, and BOA

      Email works for a simple reason: consumers like it. Research proves this again and again. With email marketers' opportunity to optimize programs toward unrivaled ROI comes a responsibility to turn subscribers' favorable disposition into genuine relationships. The industry leaders earn loyalty and trust with every message they send. Their messages are timely and relevant. Personal and dynamic. Authenticated and safe.

      Return Path's Tami Forman leads this open discussion of new approaches, old tricks (that still work), security challenges, and shifting subscriber expectations. Publisher's Clearing House's Sal Tripi, 1-800 Flower's Sandeep Varma and Bank of America's Jeff Riesenberg share their views on what makes email such a powerful and enduring marketing channel.

      In this session attendees will get replicable real-world examples of email optimization tactics, a deeper understanding of the impact of email security on the marketing relationship, and the opportunity to ask questions and get live advice from bona fide email industry experts.

      Speakers:
      Sal Tripi, AVP Digital Operations and Compliance at Publisher's Clearning House for Publisher's Clearing House
      Tami Forman, VP, Corporate Marketing & Communications for Return Path
      Jeff Riesenberg, Vice President, eCommerce Channel Consultant for Bank of America

      4:30 PM - 5:10 PM

      Celebrity Cruises and AAA drive engagement with RealTime Email Campaigns

      Until now, email messages were frozen in time the moment the "send" button was pressed. Now, a new wave of technology enables marketers to adjust messages post-send to best match the personal context of each and every opener - all in real-time.

      In this session, LiveClicker Co-Founder and VP, Market Development of RealTime Email will discuss how Celebrity Cruises and AAA has leveraged moment-of-open data to amp relevance and connect with customers in new and powerful ways.

      Speakers:
      Justin Foster, Co-Founder and VP Market Development of RealTime Email for LiveClicker
      Nancy Weaver, Senior Manager, eBusiness for AAA

      Wednesday, June 17

      8:30 AM - 9:10 AM

      Retail CLV is the New Black

      Opens, clicks, even conversions...that’s just not good enough in today’s competitive retail market. Increasing Customer Lifetime Value should be the ultimate goal of any retail marketer. Windsor Circle CEO, Matt Williamson will be joined by a leading retailer to outline the 4 key phases in the journey to increase CLV. Walk away from this session with actionable tactics to create a personalized customer experience to increase revenue.

      Speakers:
      Matt Williamson, CEO and Co-Founder for Windsor Circle

      2:45 PM - 3:25 PM

      Automating Persuasion

      Most marketers are all too familiar with the moniker, right message to the right person at the right place and time, yet often times don't apply the same effort, data and tactics to perfecting their message that they should. With upwards of 800% elasticity between the best and worst performing message, the stakes and the opportunity of missed revenue are high.

      Most marketers are all too familiar with the moniker, right message to the right person at the right place and time, yet often times don't apply the same effort, data and tactics to perfecting their message that they should. With upwards of 800% elasticity between the best and worst performing message, the stakes and the opportunity of missed revenue are high.

      Angie's List became an earlier adopter of a technology that machine generates the most persuasive language for communications designed to drive action, specifically in their email marketing campaigns. By implementing Persado's technology to machine generate the most emotionally engaging messages, Angie's List saw significant and consistent lift across KPI's. Creating the most emotionally engaging language via a databased approach was the missing piece of the puzzle. Angie's List no longer relies on guesswork to come up with message variants to test, they utilize an advanced technology to eliminate the guesswork and machine generate the optimal message.

      In this session attendees will be able to understand how to implement tactics and technology that helps elevate the investment that they have already made in their marketing cloud. They will be educated on what it means to create the most emotionally engaging digital marketing communications, and what the business implications are when this technology is leveraged.

      Speakers:
      David Atlas, Chief Marketing Officer for Persado
      Allyson Reagan for Angie's List

      4:45 PM - 5:25 PM

      Get a Digital Marketing Quick Win With Employee Advocacy

      88% of companies are going through digital marketing transformations. They’re trying to adapt to the digital customer mindset, which can be a long, complex process. What you need is a quick win and to create momentum. Now you can kickstart that transformation and drive revenue and engagement with your best advocates – your employees.

      Employee Advocacy lets employees receive and post company-approved content to their social networks. And when you include employees in your social media strategy, you can expand your network by 10x. Since people listen more to their social connections (those they trust) than to official marketing campaigns, you can increase content engagement by 700x and brand awareness by 14x.

      Join Dynamic Signal’s breakout session at Salesforce Connections 2015. You’ll learn how our proven Employee Advocacy platform has immediately ignited our customers’ digital marketing transformations. And, you’ll walk away with best practices and strategies that will eventually turn those quick wins into big victories.

      Speaker:
      Dynamic Signal

    • Nonprofit & Campus Solutions

      Nonprofit and Campus Solutions Track:

      Your supporters, your students, your stakeholders, your constituents are everywhere. They’re on Twitter and Facebook. They’re emailing and texting. They’re interacting on communities, blogs, and websites – and they’re talking about their experience with your nonprofit or university. The Nonprofit & Campus Solutions track highlights how leading innovators at nonprofits and universities are transforming their digital marketing and outreach platforms and crafting the ultimate 1:1 experiences by leveraging the Salesforce Marketing Cloud to help them deliver on the Connected Nonprofit/Campus vision.

      Tuesday, June 16

      2:30 PM - 3:10 PM

      Email Marketing Journeys for Social Impact

      Nonprofits and universities are deepening their relationships with modern email marketing programs. This session will help you learn from leading practitioners in the social sector. Learn how to manage multi-channel campaigns, use data to create personalized, dynamic and predictive content, and more

      Speakers:
      To be announced

      3:30 PM - 4:10 PM

      Social Engagement Powering the Connected Nonprofit & Campus

      Keeping in touch with supporters, managing a crisis, and measuring your impact are among the topics that will be discussed during this breakout session. Learn how to maintain easy-to-locate and consistently updated social channels for your constituents and how being engaged on the social web gives you another outlet to share information during emergency situations. Tracking, managing, executing, and reporting on social campaigns from one location will also be discussed showing you how to course-correct in-flight marketing campaigns and test multiple variations of content, channel, timing, and frequency to see what works.

      Speakers:
      To be announced

      4:30 PM - 5:10 PM

      Where Marketing Meets CRM

      Connected Nonprofits and Campuses don’t just connect their marketing programs, they also connect marketing with their broader CRM program. This session highlights leading examples from both the nonprofit and university space for how to best connect marketing and CRM.

      Speakers:
      Chris Thomas, Director, Informational and Emerging Technologies for Indiana University for Sierra Club
      Greg Polit, IU Communications, Director, Informational and Emerging Technologies for Indiana University

      Wednesday, June 17

      8:30 AM - 9:10 AM

      1:1 Journeys Driving the Personalized Constituent Experience

      Whether it be driving change in civil society or the delivery of quality education, social change requires authentic engagement. 1:1 lifecycle and lead qualification marketing campaigns provide a great framework for building authentic relationships. Two leading innovators will share their real-world experiences and showcase how they’ve achieved phenomenal success.

      Speakers:
      Linnae Selinga, Communications Manager for College for America at Southern New Hampshire University
      Brittany Whittemore, Marketing Manager for College for America at Southern New Hampshire University

      2:45 PM - 3:25 PM

      Fundraising, Advancement & Marketing Mash-up

      Personalized email marketing engagement is central to getting results whether it be fundraising for your nonprofit or raising alumni funds for your university. Learn best practices from some of the top innovators in the social sector.

      Speakers:
      Dan Lammont

      3:45 PM - 4:25 PM

      Thought Leadership from Social Sector Masters

      Join some of the nation's leading CRM thought leaders for a lively and entertaining discussion about top marketing and CRM trends and best practices. This session is geared for social sector practitioners looking to take top lessons from different industries and apply them to their organization or campus. Tap over 75 years of combined experience on strategies to make customer initiatives successful from these featured thought leaders.

      Speakers:
      Paul Greenberg, Managing Principal for The 56 Group, LLC
      Estaban Kolsky
      Brent Leary

      4:45 PM - 5:25 PM

      Hands-On Social Sector Training

      Ready to get hands-on? Learn about the powerful features and functionality including email, mobile, social, predictive intelligence and marketing automation capabilities of the Marketing Cloud in depth in this session. Whether you're new to the platform or a long-time veteran looking to learn about the latest product enhancements, this session is for you!

      Speakers:
      Jennifer Phillips for Salesforce

    • Marketing Cloud Track

      Marketing Cloud Track:

      Discover every feature of Marketing Cloud with insights from customers, thought leaders, and product experts. See the seamless relationship between sales, service, and marketing — across all channels. Plus, get insights on how Salesforce uses Marketing Cloud for event communications.

      Thursday, June 18

      8:30 AM - 9:10 AM

      How Alex & Ani and Elizabeth Arden Focus on the Customer Experience

      At the end of the day, it doesn’t matter if a customer is talking with your sales, customer service, or marketing teams around the globe - you need to deliver a consistent experience for that customer. How do retailers maintain their brand voice through periods of rapid growth? How do you ensure you have a consistent tone for customers across your social channels as well as the rest of your digital channels? Alex and Ani and Elizabeth Arden will detail their strategies for delivering an experience on social media that leaves their customers feeling beautiful and coming back for more.

      Speakers:
      Steven Kostrzewski, Sr. Director, Product Management, Retail for Salesforce
      Igor Bekker, Vice President, e-Commerce & Digital Marketing for Alex & Ani
      Ryan Bonifacino, Senior Vice President, Digital for Alex & Ani
      Dena Singleton for Elizabeth Arden

      8:30 AM - 9:10 AM

      Power Shift: How Customers Drive Engagement Across Marketing, Sales & Service

      Today’s customers are always on, and continuously engaging with brands across channels and devices. They move seamlessly across marketing, sales and service—and expect relevant, personalized interactions each step of the way. This fundamental shift in power requires companies to rethink how they manage the journey and deliver a cohesive experience throughout the lifecycle.

      Join Paul Greenberg as he dives deeper into the changing landscape of customer engagement, and shares insights on how companies can better interact with customers and create more meaningful relationships.

      Speaker:
      Paul Greenberg, Managing Principal for The 56 Group, LLC

      2:00 PM - 2:40 PM

      How Kraft Drives Email Engagement Using Native Advertising & Personalization

      As brands and advertisers embrace the promise of data integration, nearly every medium has been impacted. From display advertising to print to even TV, brands and advertisers are exploring how emerging data and targeting tools can be leveraged most effectively in order to authentically connect to consumers. Site visits, email click-throughs and social media activity are a treasure-trove of detailed first-party data that help identify the interests and behaviors of a brand?s consumers. These insights can be used to target Native Advertising and personalized content delivery.

      Join Kraft, LiveIntent, MXM and Salesforce to discuss their first-ever native advertising in email campaign and how Kraft is using the Marketing Cloud to personalize email messaging using first-party data.

      Speakers:
      Dana Shank, Associate Director for Kraft
      Dave Hendricks, President for LiveIntent
      Fred Barber, Chief Analytics Offer for MXM
      Joel Book, Principal, Marketing Insights for Salesforce Marketing Cloud

      2:00 PM - 2:40 PM

      Connecting Marketing with Sales, Service and Beyond

      Discover all of the marketing solutions Salesforce has to help drive customer journeys. Learn about best in class strategies that help unify the customer experience across your organization by leveraging all the touchpoints from connecting with your customers in communities, to engaging personalized customer service, to collaborating across sales and marketing.

      The technological landscape is changing and marketing is leading the digital revolution. Join us to learn how Salesforce connects your Marketing, Sales and Service efforts and creates seamless 1:1 journeys for your customers.

      Speakers:
      Karalee Slayton for Salesforce
      Pam Coan, Director, Customer Marketing for FleetCor

      3:00 PM - 3:40 PM

      No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service

      From helping restaurants grow and run their businesses, to enabling diners to discover and book the perfect table every time they dine, OpenTable’s story is one of connection—among diners, restaurants, and their communities. Through its mobile app and online reservation system, each month OpenTable manages an astounding 16 million reservations for 32,000 restaurants—generating over 450,000 customer reviews.

      Join us to learn how Scott Jampol, SVP of Marketing, leverages Marketing Cloud to ensure an appetizing experience each and every time. You’ll hear how diner profiles and recommendations enable 1:1 personalization for emails, SMS, and push notifications, and how user generated content empowers social connections.

      Speaker:
      Scott Jampol for OpenTable

      4:00 PM - 4:40 PM

      How Salesforce Uses the Marketing Cloud

      Ever wonder how Salesforce uses the Marketing Cloud? Be sure to attend this session to learn how we use the Marketing Cloud to create 1:1 customer journeys. We'll talk about Salesforce1 Mobile app adoption and on-boarding, best practices for event registration, creating on-site mobile experiences, driving leads with social advertising, identifying and engaging advocates on social channels, and more. And we will take a real-time look at how we used the Marketing Cloud during Connections.

      Speakers:
      Gordon Evans, VP, Product Marketing for Salesforce
      Dawn DeVirgilio, Global Manager, Email, Mobile & Social Marketing for Salesforce

      4:00 PM - 4:40 PM

      How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success

      When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.

      Speaker:
      James Kenler, Director, Marketing Technology & Operations for CareerBuilder.com
      Suzy Matus, Manager, Customer Engagement & Marketing for Salesforce Pardot

    • Customer Journey Showcase
    • Marketing Thought Leaders
    • Email Marketing
    • Product Strategy & Roadmap
    • Salesforce for Marketers
    • Personal Transformation & Growth
    • Social Marketing
    • Mobile & Web Marketing
    • Creativity & Innovation
    • Hands-On Training
    • Industry Roundtables
    • Developer
    • Industry Trendsetters