Welcome to the ExactTarget Marketing Cloud Newsroom, where you’ll find the latest company and product news from our offices around the world. Explore these pages to read press releases, view recent media coverage, find our global public relations contacts. And please contact us if we can help you in any other way.

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Media Coverage

Date Coverage
Aug. 29, 2014 Southwest Airline's new listening center making an immediate mark

"It's really about listening to all of our different audiences and using feedback to make smarter decisions to enhance the customer experience," Pettit says. "With our employees, it's about understanding what's important to them." The Listening Center uses visualizations powered by Salesforce ExactTarget and Marketing Cloud's Radian6, Command Center and Crowd Reactive. The technology enables Southwest to latch onto hot topics, influencers, trends, and consumer-generated media, the airline reports.

Aug. 27, 2014 Want Loyal Customers? Personalize Your Offers

Findings from a recent survey from Salesforce ExactTarget Marketing Cloud and Forrester Consulting confirmed what many retailers already knew or strongly suspected: the ability to deliver personalized customer experiences across all channels as well as contextual, unique offers is critical to driving repeat purchases and developing brand advocates. Whether they can execute on that mandate is a whole nother story.

Aug. 27, 2014 Got a complaint? Southwest Airlines' new social media hub is listening

Southwest Airlines wants to stay ahead of the curve with the new Listening Center facility, which engages customers 18 hours a day, seven days a week. Dallas-based Southwest (NYSE: LUV) will use technology developed by Salesforce ExactTarget Marketing Cloud. “The best companies are innovating at the speed of the customer,” said Scott McCorkle, CEO of Salesforce ExactTarget Marketing Cloud. “Utilizing our technology, Southwest Airlines is connecting with their customers to deliver a phenomenal customer experience.”

Aug. 27, 2014 Do You Know Your Customers?

So what’s the secret? For one global consumer goods organization whose goal was to use the power of social and direct marketing to transform its business, the answer was Salesforce. By implementing both Marketing Cloud and Sales Cloud, the organization has tapped into its customers’ online conversations and is well on its way to painting a full picture of what they look like across different brands and regions. And with millions of customers worldwide, this is no easy task.

Aug. 26, 2014 Tips to Help Combat the Unsubscribe
Email marketing doesn’t seem to be going away any time soon - it may just evolve as new platforms make it easier to design, send, and integrate with Customer Relationship Management (CRM) systems for seamless customer experiences from lead to loyalty. In fact, 58 percent of marketers plan to increase spending on email marketing this year, according to Convince and Convert and Salesforce ExactTarget’s 2014 State of Marketing report.
Aug. 26, 2014 Survey: Personalization key to digital loyalty

More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization. According to “Refresh Your Approach to 1:1 Marketing,” a new survey of digital marketers from Forrester Consulting on behalf of ExactTarget Marketing Cloud, about half (48%) of digital marketers say they face challenges in personalizing individual consumer interactions.