Newsroom

Welcome to the ExactTarget Marketing Cloud Newsroom, where you’ll find the latest company and product news from our offices around the world. Explore these pages to read press releases, view recent media coverage, find our global public relations contacts. And please contact us if we can help you in any other way.

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Pressrum

Media Coverage

Date Coverage
Oct. 17, 2014 Facebook, Salesforce study finds Facebook ads extend email reach

With the proliferation of new channels, marketers are trying to figure out how well those channels work together. A new study from Facebook and Salesforce attempting to shed some light on just that found people who received both email and Facebook ads were 22 percent more likely to purchase than those exposed only to email.

Oct. 16, 2014 STUDY: Combine Email Marketing with Facebook Ads

A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails. The study was conducted by Facebook and one of the social network’s Strategic Preferred Marketing Developers, digital marketing outfit Salesforce Marketing Cloud, and the two companies said they analyzed anonymized email subscriber data, engagement data, ad impressions and transaction data.

Oct. 16, 2014 An inside look at Salesforce's social media team

For a company of its size, Salesforce's social media team is surprisingly small, but it manages by putting its own marketing tools to good use. Not only are social media marketing platforms Buddy Media and Radian6 key offerings in Salesforce's ExactTarget Marketing Cloud, they're also used by Salesforce's own social media outfit.

Oct. 16, 2014 Marketing Automation For Mobile Apps: Salesforce.com’s Next Main Squeeze

Michael Lazerow, chief strategy officer for the Salesforce.com Marketing Cloud, said the company builds in an “API-first” manner, and that many platforms were subsequently rewritten to account for this mobile shift. He spoke with AdExchanger about the company’s mobile efforts, the recent rebrand of the Marketing Cloud, and the integration status of various Marketing Cloud components.

Oct. 15, 2014 How does Salesforce's Marketing Cloud fit into its new Wave Analytics platform?

In terms of the marketing cloud, this is simply another place that hosts customer interaction data that is already being gathered in the ExactTarget platform. ExactTarget's  still remains the place where marketers would access customer data, create segments or journeys and target them using relevant content. However, the Wave analytics could give that same marketer a place to access that data, represent it in visualizations and cross reference it with sales data, all through using their mobile. 

Oct. 15, 2014 Salesforce Shares Its Marketing Vision #DF14

"The marketing cloud is very exciting. Journey Map is very interesting," said Sala, already a customer of the Salesforce Sales and Service clouds. "We saw a lot of innovation in this product." It was probably the exact reaction that Scott McCorkle, CEO of the Marketing Cloud, had hoped for during a keynote speech that included demonstrations of the ways Salesforce technologies already work at such customer-centric companies like Fitbit, Live Nation and McDonalds.