Newsroom

Welcome to the ExactTarget Marketing Cloud Newsroom, where you’ll find the latest company and product news from our offices around the world. Explore these pages to read press releases, view recent media coverage, find our global public relations contacts. And please contact us if we can help you in any other way.

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Newsroom

Media Coverage

Date Coverage
Apr. 14, 2014 San Francisco route off to flying start

New nonstop flights between Indianapolis and San Francisco have been filling up with passengers during their first months in the air. The new year-round route with United Airlines started in early January after the Indiana Economic Development Corp. agreed to provide up to $1.5 million a year in revenue guarantees as several central Indiana tech companies sought to make business travel to Silicon Valley easier. Exact Target CEO Scott Dorsey said the Indianapolis-based company, which was recently acquired by San Francisco-based Salesforce.com, already has booked hundreds of flights on the route. "The times I've been on the plane, virtually everything is full," he said.

Apr. 14, 2014 HSN transforms digital marketing

HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its "Strategic Digital Alliance" partner for the year for transforming the company's digital marketing program. HSN awards its Strategic Digital Alliance award to one company annually that delivers innovative business ideas and strategies with the HSN digital team. The award follows HSN reengineering its digital customer experience with the ExactTarget Marketing Cloud to deliver a data-driven program that includes email, mobile SMS and push messaging.

Apr. 11, 2014 The 3 Levels of Follow-Up

ExactTarget's "Mobile Behavior" report states that 91 percent of consumers check their email at least once per day on their smartphone, making it the most used functionality. This means that they are opening email communications throughout the day, including at what Google calls the zero moment of truth (ZMOT): the online decision-making moment when consumers are preshopping (or passively browsing online). According to the data, such preshopping takes place while consumers are doing other activities-88 percent are on a smartphone when they're watching television, and 66 percent use a smartphone and a laptop together, or a laptop and a TV together.

Apr. 10, 2014 MailChimp, ExactTarget and Dotmailer lead email marketing systems in new ratings

MailChimp and ExactTarget earned top ratings in G2 Crowd's latest crowdsourced business software ratings. “We send 60-80 million emails messages in about 160 different campaigns each month,” Mark Nylec, a director at AARP, said in his review. “We have pushed the technology often and have found that ExactTarget is always able to do what we request.”

Apr. 10, 2014 Smart ways for small businesses to spend their cash this spring

Help get the local community buzzing about your business by reinvesting your tax return into a strategic marketing campaign. There is a lot you can do to reach new customers – from traditional advertising in the newspaper and on your local TV channel to marketing yourself in innovative ways online. Consider purchasing a software tool such as ExactTarget, which allows you to develop a targeted email marketing campaign, or hire a local videographer to create some interesting content for your Facebook or YouTube page.

Apr. 8, 2014 The 39 Most Important People In Cloud Computing

Scott Dorsey, CEO, Salesforce ExactTarget Marketing Cloud, Salesforce.com: Leading Salesforce's biggest acquisition. Scott co-founded email marketing company ExactTarget in 2000, and led the company from startup to a huge $1 billion IPO. Salesforce bought ExactTarget in July 2013 for $2.5 billion, its biggest acquisition ever. Following that, Dorsey was named the CEO of the unit that ExactTarget joined, Marketing Cloud, which includes his company plus other acquisitions including Radian6 and Buddy Media.