Newsroom

Welcome to the ExactTarget Marketing Cloud Newsroom, where you’ll find the latest company and product news from our offices around the world. Explore these pages to read press releases, view recent media coverage, find our global public relations contacts. And please contact us if we can help you in any other way.

Looking for brand guidelines, an ExactTarget Marketing Cloud logo, or want more information about the brand? Visit our brand center for all this and more.

 

Pressrum

Media Coverage

Date Coverage
Jul. 13, 2014 Millennials Are Drawn to Companies That Offer Chances to Volunteer

New hires at ExactTarget Marketing Cloud, an online marketing company purchased by Salesforce in 2013, can expect a twist on the traditional employee orientation—a visit to Gleaners Food Bank of Indiana. They also start with six paid days off for volunteer work and a pledge that once they log 48 hours, ExactTarget donates $1,000 to a charity of their choice.

Jul. 11, 2014 ExactTarget acquisition boosted Indy's tech mojo, local execs say

ExactTarget Inc. will have been part of Salesforce.com for a year, as of Saturday. The Indianapolis digital-marketing software developer’s $2.5 billion acquisition spurred speculation and forecasts of big things to come over the next several years. Company executives, mentors, investors and entrepreneurs both inside and outside ExactTarget have had a lot to say in the past year about everything that has come to pass and yet will happen. IBJ reached out to some of them and posed a single question: “What have been the biggest changes so far at ExactTarget and the rest of Indianapolis as a result of the acquisition a year ago?” The following are some of their responses.

Jul. 11, 2014 CEO Among Keynoters at Connections Conference

The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) announced today that salesforce.com chairman and CEO Marc Benioff will keynote the annual Connections conference Sept. 23-25 in Indianapolis. Additional keynotes will include ExactTarget Marketing Cloud CEO Scott McCorkle and executives from DonorsChoose.org, LinkedIn and musician and tech entrepreneur will.i.am.

Jul. 11, 2014 Messaging apps: the darkest of dark social

That hasn’t stopped marketing software company Salesforce from making messaging apps an integral part of its business, though; the company integrated Line, a messaging app with 400 million registered users, into its software suite in June. RJ Talyor, Salesforce’s vp of mobile products, envisions Line becoming an essential CRM and email-marketing tool. If a consumer stops opening a retailer’s email blasts, that retailer can try him or her on Line, for instance, he said.

Jul. 9, 2014 Spangler Candy Is No Dum Dum When it Comes to Email

While consumers tend to only purchase a few pieces of candy at a time in-store, business customers purchase candy in bulk. Hence, the purchase cycle is much slower for B2B customers, and it can take them longer to refill their orders. So, Spangler Candy needed to find new ways to gently prod them to do so. As a result Spangler Candy worked with retention automation provider Windsor Circle and digital marketing software provider ExactTarget to send out automated emails that remind previous purchasers to order their sweets.

Jul. 3, 2014 So What's In An American Marketing Message, Anyway?

Kyle Lacy, director of global content marketing & research for the ExactTarget Marketing Cloud, told CMSWire that in its 2014 Mobile Behavior Report, they discovered American consumers access their smartphones more between 8 a.m. and 6 p.m., while tablet usage increases after 6 p.m. "Based on this data, marketers should adjust their global marketing strategies to reach American and Brazilian consumers across multiple digital channels and devices during specific times of the day," Lacy said. "As marketing is becoming less sioled by channel and messaging is more 1:1, customer journeys are the new campaigns: relevant to every customer no matter what country."