Salesforce ExactTarget Marketing Cloud Reinvents Social Content Marketing and Engagement

Salesforce ExactTarget Marketing Cloud Reinvents Social Content Marketing and Engagement

Launches Radian6 Buddy Media Social Studio, the leading social content marketing, engagement, publishing and analytics platform

Global brands like JetBlue and Citrix connect with more than four billion people on social networks in entirely new ways using Salesforce ExactTarget Marketing Cloud social marketing solutions

SAN FRANCISCO (May 6, 2014) – The ExactTarget Marketing Cloud, from (NYSE:CRM), today reinvented social content marketing and engagement with the launch of Radian6 Buddy Media Social Studio. The latest innovation from the teams behind Radian6 and Buddy Media, Social Studio is a single platform for social content marketing, engagement, publishing and analytics, built for both enterprise scale and ease of use, that allows marketers to collaborate like never before. Radian6 Buddy Media Social Studio is part of the ExactTarget Marketing Cloud, the world’s leading 1:1 digital marketing platform.

Comments on the news:

  • “Buddy Media and Radian6 pioneered social marketing software, and we are reinventing it today with the launch of Social Studio,” said Michael Lazerow, CMO, Salesforce ExactTarget Marketing Cloud. “As social becomes more intertwined with every business, customers are using our solutions more than ever before to power social content marketing, engagement, publishing, advertising and analytics.”
  • “In order for Citrix to be successful with social marketing, we need to have a single platform,” said Justin Levy, Director, Social Marketing, Citrix. “After an internal review of more than 25 different solutions, we selected Radian6 Buddy Media Social Studio as our social media management system. It will allow Citrix to manage our global social properties more efficiently and securely, understand how our social content is performing, what are people saying about us, and integrate it into our established business processes across the company.”
  • “Radian6 Buddy Media Social Studio will help JetBlue get the right content to the right person at the right time,” said Sean Williams, Consumer Promotions – Social Media, JetBlue. “With the publishing tool we now have one location where our team can dynamically schedule, produce, preview, publish and track social content across multiple accounts.”
  • “Social marketing has matured and now permeates the enterprise, however most companies are still not set up well to address challenges including content and data management, quality engagement at scale, and global collaboration,” said Mary Wardley, Vice President, Enterprise Applications and CRM Software, IDC. “To successfully meet these challenges head on, marketers are moving from standalone solutions to single platforms like Radian6 Buddy Media Social Studio to manage all of their social marketing.”

Radian6 Buddy Media Social Studio: Reinventing Social Content Marketing and Engagement

Social media spending in the US is expected to grow from $4.8B in 2013 to $12.6B in 2018 according to Forrester, and 58% of marketers say they plan increase social marketing budget, according to ExactTarget Marketing Cloud’s 2014 “State of Marketing” report. Social is increasingly a crucial part of the marketing mix. However, as social matures, teams are more distributed, and cannot work together effectively. They are using offline or disconnected tools that are inefficient and prone to error. As a result, companies are not executing an optimized, coordinated strategy – which means at best they are missing opportunities to drive results, and at worst they are confusing customers and hurting their brand. Today, marketers need to scale social content marketing, engagement, publishing and analytics between employees and teams.

Radian6 Buddy Media Social Studio allows companies to get closer to their customers and collaborate internally through:

  •  Workspaces – Set-up and configure workspaces to organize teams quickly and easily by region, brand, or business function to power elegant collaboration structures dedicated to a similar purpose, for campaign collaboration, content creation and publishing.
  • Collaborative Calendars – Manage all future and past content with an intuitive and fully featured planning & scheduling tools designed for teams. Content calendars are interactive, scalable, and can filter views by all post metadata, including label, author, status and social account.
  • Publishing -  Create and schedule content for global networks including Facebook and Twitter with an intelligent network centric platform, beyond a simple text entry tool. Compose content, specific to each network to deliver an unmatched experience. Marketers can confidently compose content, and preview prior to going live.
  • Integrated Engagement – Monitor and respond directly across global social networks with unmatched simplicity. Ensure active engagement pre, during and post campaign – and align engagement objectives, teams and permissions with other content goals. Use macros -- automation for classifying, reporting and routing content -- and workflow to scale engagement.
  • Enhanced Analytics - Monitor how content is performing, what is performing best, and view the analytics of a particular post or a subgroup of posts by label, campaigns, or any particular target.

New Radian6 Buddy Media Social Studio Partner Program

The new Social Studio is an open platform where any developer, ISV, customer or partner can directly build and deploy applications. Social Studio launches today with a select partner program that brings together seven of the industry’s leading vendors for visual content and compliance, content discovery/inspiration and performance marketing. Launch partners are Getty Images, Kontera, Nexgate, Pressly, Rallyverse, Shutterstock, ShopIgniter and Trendpottr.

Global Marketing Leaders Deliver 1:1 Marketing at Scale with the ExactTarget Marketing Cloud

More than 10,000 companies are now managing digital marketing at scale with the leading 1:1 digital marketing platform, the ExactTarget Marketing Cloud from No other solution enables marketers to manage the entire customer journey, build a single view of the customer and deliver 1:1 relationships at scale.

Pricing & Availability

  • Radian6 Buddy Media Social Studio is generally available today for customers, starting at $1,500 per month

Additional resources:

About ExactTarget Marketing Cloud

The ExactTarget Marketing Cloud from (NYSE: CRM) is the leading 1:1 digital marketing platform, connecting companies with customers in entirely new ways. Learn more at

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