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Media Coverage

Date Coverage
Sep. 29, 2014 The Customer Journey Officer: The New CMO

I thought I was going to be a journalist. I wrote for my high school and college newspapers and interned for several newspapers, covering everything from school board meetings in Sunrise Florida to murders in Miami to Capitol Hill and the Delaware poultry industry. But life happened. And I became an entrepreneur and marketer. Not a professional marketer. Rather a card-carrying Seth Godin accidental marketer. But a marketer nonetheless.

Sep. 26, 2014 Mindy Kaling emphasizes the work at ExactTarget event

Mindy Kaling admits the sitcom characters she portrays are superficial, misguided and not the best role models. Off-camera, she's a heroine. After speaking on Thursday at Connections — the annual client conference presented by Indianapolis digital marketing company ExactTarget — Kaling answered questions for a parade of young audience members who showered the actress with praise. 

Sep. 26, 2014 Oracle, trade moves in marketing software battle

The Box integration news followed’s announcement of new features for its Journey Builder tool, which marketers use to create multichannel marketing campaigns. Along with email, social media and other marketing channels, Journey Builder can now be used in conjunction with mobile applications. Applications have become “the dashboard to our lives,” said Gordon Evans, vice president of product marketing, in an interview. “We bank through an app, we heat our home through an app, we connect with loved ones through apps.”

Sep. 25, 2014 Could Twitter redefine 'relevance?' A talk with Salesforce's Kyle Lacy

It's not a rumor: In recent days, Twitter officials have discussed the possibility of shifting its streaming model from a simple timeline-based feed to one based more on perceived relevance. In such a system, what Twitter determines you care about more, gets bubbled toward the top of the feed. In a lengthy interview with FierceEnterpriseCommunicationsduring the company's Connections 2014 conference in Indianapolis, I asked Salesforce Research Director Kyle Lacy whether his team could find themselves second-guessing how their key data source redefines relevance on their behalf. (It's worth noting here that McDonald's, a Salesforce customer, was the subject of a key product demo during the conference's Day 1 keynote.)

Sep. 25, 2014 John Green tells success story at ExactTarget event

John Green wasn't always great at marketing himself. Today, he's a best-selling author and a sensation of YouTube (more than 1 billion views) and Twitter (3.1 million followers). During a Thursday speech at Connections — the annual client conference presented by Indianapolis digital marketing company ExactTarget — Green reminisced about being a novelist with merely 200 friends on one-time social media giant

Sep. 25, 2014 9 "New and Improved" Tools for Customer Engagement

“Every company has to compete with the on-demand, we'll-do-anything-to-serve-the-customer companies. How you communicate in that world is very different than blasting out mass messages,” Mike Lazerow, chief strategy officer for Salesforce ExactTarget Marketing Cloud (ETMC), told me when we met at Connections 2014. “Fortunately, we now have a data model and the computing power to do one-to-one at a scale never available before.”