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Media Coverage

Date Coverage
Apr. 10, 2014 MailChimp, ExactTarget and Dotmailer lead email marketing systems in new ratings

MailChimp and ExactTarget earned top ratings in G2 Crowd's latest crowdsourced business software ratings. “We send 60-80 million emails messages in about 160 different campaigns each month,” Mark Nylec, a director at AARP, said in his review. “We have pushed the technology often and have found that ExactTarget is always able to do what we request.”

Apr. 8, 2014 The 39 Most Important People In Cloud Computing

Scott Dorsey, CEO, Salesforce ExactTarget Marketing Cloud, Leading Salesforce's biggest acquisition. Scott co-founded email marketing company ExactTarget in 2000, and led the company from startup to a huge $1 billion IPO. Salesforce bought ExactTarget in July 2013 for $2.5 billion, its biggest acquisition ever. Following that, Dorsey was named the CEO of the unit that ExactTarget joined, Marketing Cloud, which includes his company plus other acquisitions including Radian6 and Buddy Media.

Apr. 8, 2014 Twitter And Facebook Declare #MarchMadness Victories

Also of note for marketers looking for takeaways about programming against big events is the case study produced by ExactTarget Marketing Cloud. Using its Radian6 dashboard, ExactTarget tracked social media mentions of the 17 official March Madness sponsors and reported that they were mentioned more than 69,000 times among the more than 5 million tournament-related social updates they found. Said ExactTarget Marketing Cloud CMO Mike Lazerow: "The large brands which launched marketing campaigns around the Big Dance were also the most mentioned on social media. Smart brands understand you need to publish content where customers are hanging out, and not only publish, but understand what content is working and why."

Apr. 7, 2014 Digital Marketing In The Era Of The Empowered Consumer

In the digital age we live in, customers are able to quickly and seamlessly move between marketing touch points and they expect consistency in their interactions. From the customer perspective the forms of media in which we interact with them are converged, challenging marketers to work on living up to that expectation. At Extreme Networks, we are using social listening tools (Radian6), social CRM tools ( and social collaboration tools (Chatter) to deliver a consistent, converged media experience for our customers. Our community manager is able to pick up customer comments in real-time with Radian6, then use Chatter to let the right sales team know so they are in the loop.

Apr. 3, 2014 Where Digital Marketing Reigns Supreme

This week, I attended the Ad Age Digital Conference. Judging from the packed auditorium, and number of exhibitors, I'd say the Ad Age team, including @aerocles, should be very satisfied with its work on this. More significantly, the two-day gathering managed to attract a good many thought leaders who are driving the digital marketing revolution - from big CPG and media brands to the analytics and marketing services companies that fuel how many of today's products and services come to market. I had a chance to capture some video with several of the presenters, including Lynn Vojvodich, CMO, Salesforce: "B-to-B is all about CRM. B-to-C is all about customer experience." "It's time as marketers we take on top-line growth." Cites Cisco's @BlairChristy as the "new CMO." A recent Salesforce/Deloitte study found that: "a quarter of CMOs now have a customer service role."

Apr. 2, 2014 CMOs Will Own the CEO Seat, Customer Experience

Findings from a recent study produced in conjunction with Salesforce ExactTarget Marketing Cloud and Deloitte Research show that today's CMOs have a direct stake in the customer experience and revenue growth. Specifically, the report, entitled "Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations," said the top three external marketing priorities of the CMO were customer acquisition, personal experiences and customer engagement.