Diverse Experiences.
Exceptional Leadership.

Routinely recognized by technology experts as visionary in the digital marketplace, the ExactTarget Marketing Cloud's executive leadership team is made up of professionals around the world—from London and Sydney to Indianapolis and San Francisco. Together, they share more than a century of combined experience, a host of awards such as Forty Under 40 and Best and Brightest—and most importantly, a passion for client success unlike any other.

 

Leadership Team

"ExactTarget Marketing Cloud empowers businesses to create personalized, cross-channel customer journeys that deliver exceptional brand experiences and drive business."

Scott McCorkle

CEO, ExactTarget Marketing Cloud

Scott serves as CEO of the ExactTarget Marketing Cloud.

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Scott McCorkle serves as CEO of the ExactTarget Marketing Cloud. His passion for the Marketing Cloud’s products and technology, combined with his dedication to customer success have been instrumental in building the world’s most powerful 1:1 digital marketing platform. Since its founding in 2000, the company and its technology have grown to power the digital customer experience for many of the world’s leading brands across email, mobile, social media, advertising, and the web.

Prior to his current role, Scott led technology and strategy for the ExactTarget Marketing Cloud. He also co-founded Mezzia, Inc., served as Vice President of IBM's customer relationship management (CRM) product group, and was Vice President and General Manager for Software Artistry. Scott began his career at BorgWarner Automotive's Technology Research Center developing computer vision-guided robotic systems, and then spent several years at Eli Lilly and Company's Lilly Research Laboratories.

Scott earned his undergraduate degree in computer science from Ball State University and his MBA from Indiana University.

"Our mission is to inspire and enable organizations to leverage the power of digital marketing to deliver phenomenal business results."

Scott Dorsey

Co-Founder and Advisor, ExactTarget Marketing Cloud

Scott co-founded ExactTarget in 2000 with a vision to help organizations use email to connect with their customers.

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Scott co-founded ExactTarget in 2000 with a vision to help organizations use email to connect with their customers and drive business results. Since its founding, the company and its technology have grown to power the digital marketing campaigns of many of the world’s leading brands across email, mobile, social media, and the Web. Scott led ExactTarget from startup to one of the largest cloud IPOs on the New York Stock Exchange in March of 2012. Following salesforce.com’s $2.5 billion acquisition of ExactTarget in July 2013, Scott was named CEO of the Salesforce ExactTarget Marketing Cloud and now serves as advisor to current CEO Scott McCorkle and salesforce.com Chairman and CEO Marc Benioff.

Scott is an acclaimed executive whose visionary business leadership has been featured by the world’s top media including CNBC, Fox Business News, and the Wall Street Journal among others. Scott serves as the Chairman of the Indiana Sports Corporation, and sits on the board of directors for the ExactTarget Foundation, TechPoint, and the Central Indiana Corporate Partnership. He is a member of the Dean’s Advisory Council for the School of Informatics at Indiana University.

Scott earned his undergraduate marketing degree from Indiana University and MBA from the Kellogg Graduate School of Management at Northwestern University.

"Our global sales and services team exudes energy, focus, and an unwavering commitment to helping marketers find success with ExactTarget Marketing Cloud. I'm proud to be a part of this passionate organization."

Andy Kofoid

Chief Operating Officer

Andy leads our sales, services, field operations, and client success teams who are focused on client success, global growth, and operational excellence.

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Andy leads ExactTarget Marketing Cloud's global client-facing team, which includes our sales, services, field operations, and client success organizations who are focused on the relentless pursuit of client success, global growth, and operational excellence. Kofoid is a veteran sales leader with more than 25 years of experience leading global sales organizations at Dassault Systems and MatrixOne, and has served in sales and sales management positions at Oracle and IBM.

Andy holds a Bachelor of Science in electrical engineering from Purdue University and a Master of Business Administration from Kellogg Graduate School of Management at Northwestern University.

“I am super excited to lead the ExactTarget Marketing Cloud as CMO. I've had Orange envy for nearly a decade, since I first met the team and spoke at the first Connections.”

Woodson Martin

Chief Marketing Officer

Woodson leads a team of marketers focused on building a world-class brand and fueling growth for the company’s global sales teams.

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Woodson Martin is the Chief Marketing Officer of the ExactTarget Marketing Cloud where he leads a team of marketers focused on building a world-class brand, executing the industry’s top digital marketing conference, Connections, and building pipeline to fuel growth and success for the company’s global sales teams.

Prior to his CMO role, Martin led the product team for Work.com at Salesforce, where he focused on delivering a new generation of business apps for the customer company. Additionally, Martin has held key leadership positions at salesforce.com including product management, marketing, and HR since early 2005. Martin joined salesforce.com from Business Objects, where he served as Vice President of Worldwide Field Operations. Over nearly nine years with Business Objects, Martin held a number of key roles in operations, marketing, and product management in both Europe and Silicon Valley. Martin holds a Bachelor of Arts degree from James Madison University.

"Having worked at many software companies throughout my career, the unique culture and energy that are present at ExactTarget Marketing Cloud aren't lost on me. I'm excited to be a part of it."

Mike Fitzgerald

Executive Vice President, Corporate Development

Mike is responsible for leading growth projects as we enter new markets, expand our products, and form strategic partnerships.

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Mike is responsible for leading growth projects for ExactTarget Marketing Cloud. Mike leads the company's efforts to enter new markets, expand to new product areas, and form new strategic partnerships. Prior to this, Mike was the President of software companies in education (Oxygen education) and retail (RICS Software). Mike also co-founded Gravity Ventures, an early-stage venture fund, as well as Tinderbox, a software company. Additionally, Mike led the corporate venturing function at Roche. He currently serves on the board of directors for three Indiana-based software companies—RICS Software, TinderBox, and PatronPath—as well as the Orr Fellowship, a program that helps develop the next generation of entrepreneurial leaders in Indiana.

Mike has received recognition for his work by numerous organizations, including the Indianapolis Business Journal's Forty Under 40 and Junior Achievement KPMG's Best and Brightest.

Mike is a graduate of Miami University in Oxford, Ohio.

"ExactTarget Marketing Cloud's Orange Culture is like nothing I have ever seen. Our team is made up of creative, passionate, and driven people focused on delivering world-changing software to our customers. It’s working with this team that makes me love my job."

Todd Richardson

Executive Vice President, Administration

Todd serves as head of Human Resources and Legal, and is primarily responsible for recruiting and retaining top talent throughout the world.

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Todd serves a dual role as head of ExactTarget Marketing Cloud's Human Resources department and its Legal department. In terms of human resources, Todd is primarily responsible for recruiting and retaining top talent throughout the world. In addition, he oversees all legal functions, including contract management, risk management, and real estate.

Prior to this, Todd was General Counsel and Executive Vice President of Legal Affairs and People Services for C.P. Morgan, where he provided human resource support and legal counsel to all divisions of the company. Previously, Todd also worked as a labor and employment attorney at Hall, Render, Killian, Heath & Lyman PSC, where he advised national and international companies on general business, labor and employment issues, and compliance with federal and state laws.

Todd earned an undergraduate degree in political science with a certificate in public policy from Indiana University and a Doctor of Jurisprudence from the Indiana University School of Law.

"It’s exciting to work for a company who has demonstrated so much growth and yet still has incredible growth potential."

Jason Leet

Senior Vice President, Finance

Jason is responsible for global financial operations and leads a team of professionals who are responsible for financial planning and reporting. 

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Jason Leet is responsible for the global financial operations of ExactTarget Marketing CloudAs Senior Vice President of Finance, Jason leads a team of professionals who are responsible for financial planning and reporting. 

Prior to joining ExactTarget in 2007, Jason held various financial leadership roles at Affymetrix, a publicly traded global life science company focused on tools and services for genetic analysis based in Santa Clara, CA. Jason began his career at Ernst & Young in Palo Alto, CA, focused on auditing and consulting for technology companies located in Silicon Valley. 

He holds a Bachelor of Science in Accounting from Butler University and is a Certified Public Accountant.  

"We're so fortunate to serve our diverse client base. There's nothing more exciting than helping an organization achieve phenomenal results with our software, services, and solutions."

D. Wayne Poole

Executive Vice President, Global Operations

D. Wayne leads an expanding Relationship Management team that is responsible for each client's success.

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D. Wayne, "DP," is responsible for ExactTarget Marketing Cloud's base of business across the globe. He leads an expanding Relationship Management team that is responsible for each client's success, as well as their ongoing choice to continue partnering with our team.

DP started with ExactTarget in 2001 and has helped mold the company from a regional email marketing company to the world leader it is today. DP has played a pivotal role in ExactTarget Marketing Cloud's growth, pioneering its initial reseller program and the establishment of sales operations prior to developing today's Existing Business division. Prior to this, DP spent 10 years with Ford Motor Company in a wide range of management capacities from regional marketing, operations, and sales to global cross-brand and CRM strategy.

DP graduated from the Carlson School of Management at the University of Minnesota in Minneapolis.