Diverse Experiences.
Exceptional Leadership.

Routinely recognized by technology experts as visionary in the digital marketplace, the ExactTarget Marketing Cloud's executive leadership team is made up of professionals around the world—from London and Sydney to Indianapolis and San Francisco. Together, they share more than a century of combined experience, a host of awards such as Forty Under 40 and Best and Brightest—and most importantly, a passion for client success unlike any other.

 

Leadership Team

"ExactTarget Marketing Cloud empowers businesses to create personalized, cross-channel customer journeys that deliver exceptional brand experiences and drive business."

Scott McCorkle

CEO, ExactTarget Marketing Cloud

Scott serves as CEO of the ExactTarget Marketing Cloud.

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Scott McCorkle serves as CEO of the ExactTarget Marketing Cloud. His passion for the Marketing Cloud’s products and technology, combined with his dedication to customer success have been instrumental in building the world’s most powerful 1:1 digital marketing platform. Since its founding in 2000, the company and its technology have grown to power the digital customer experience for many of the world’s leading brands across email, mobile, social media, advertising, and the web.

Prior to his current role, Scott led technology and strategy for the ExactTarget Marketing Cloud. He also co-founded Mezzia, Inc., served as Vice President of IBM's customer relationship management (CRM) product group, and was Vice President and General Manager for Software Artistry. Scott began his career at BorgWarner Automotive's Technology Research Center developing computer vision-guided robotic systems, and then spent several years at Eli Lilly and Company's Lilly Research Laboratories.

Scott earned his undergraduate degree in computer science from Ball State University and his MBA from Indiana University.

"Our mission is to inspire and enable organizations to leverage the power of digital marketing to deliver phenomenal business results."

Scott Dorsey

Co-Founder and Advisor, ExactTarget Marketing Cloud

Scott co-founded ExactTarget in 2000 with a vision to help organizations use email to connect with their customers.

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Scott co-founded ExactTarget in 2000 with a vision to help organizations use email to connect with their customers and drive business results. Since its founding, the company and its technology have grown to power the digital marketing campaigns of many of the world’s leading brands across email, mobile, social media, and the Web. Scott led ExactTarget from startup to one of the largest cloud IPOs on the New York Stock Exchange in March of 2012. Following salesforce.com’s $2.5 billion acquisition of ExactTarget in July 2013, Scott was named CEO of the Salesforce ExactTarget Marketing Cloud and now serves as advisor to current CEO Scott McCorkle and salesforce.com Chairman and CEO Marc Benioff.

Scott is an acclaimed executive whose visionary business leadership has been featured by the world’s top media including CNBC, Fox Business News, and the Wall Street Journal among others. Scott serves as the Chairman of the Indiana Sports Corporation, and sits on the board of directors for the ExactTarget Foundation, TechPoint, and the Central Indiana Corporate Partnership. He is a member of the Dean’s Advisory Council for the School of Informatics at Indiana University.

Scott earned his undergraduate marketing degree from Indiana University and MBA from the Kellogg Graduate School of Management at Northwestern University.

"Our global sales and services team exudes energy, focus, and an unwavering commitment to helping marketers find success with ExactTarget Marketing Cloud. I'm proud to be a part of this passionate organization."

Andy Kofoid

Chief Operating Officer

Andy leads our sales, services, field operations, and client success teams who are focused on client success, global growth, and operational excellence.

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Andy leads ExactTarget Marketing Cloud's global client-facing team, which includes our sales, services, field operations, and client success organizations who are focused on the relentless pursuit of client success, global growth, and operational excellence. Kofoid is a veteran sales leader with more than 25 years of experience leading global sales organizations at Dassault Systems and MatrixOne, and has served in sales and sales management positions at Oracle and IBM.

Andy holds a Bachelor of Science in electrical engineering from Purdue University and a Master of Business Administration from Kellogg Graduate School of Management at Northwestern University.

“I am super excited to lead the ExactTarget Marketing Cloud as CMO. I've had Orange envy for nearly a decade, since I first met the team and spoke at the first Connections.”

Woodson Martin

Chief Marketing Officer

Woodson leads a team of marketers focused on building a world-class brand and fueling growth for the company’s global sales teams.

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Woodson Martin is the Chief Marketing Officer of the ExactTarget Marketing Cloud where he leads a team of marketers focused on building a world-class brand, executing the industry’s top digital marketing conference, Connections, and building pipeline to fuel growth and success for the company’s global sales teams.

Prior to his CMO role, Martin led the product team for Work.com at Salesforce, where he focused on delivering a new generation of business apps for the customer company. Additionally, Martin has held key leadership positions at salesforce.com including product management, marketing, and HR since early 2005. Martin joined salesforce.com from Business Objects, where he served as Vice President of Worldwide Field Operations. Over nearly nine years with Business Objects, Martin held a number of key roles in operations, marketing, and product management in both Europe and Silicon Valley. Martin holds a Bachelor of Arts degree from James Madison University.

"The DNA of our product organization starts with meeting with at least one customer every day. It's what inspires us to innovate and keeps us focused on customer success."

Bryan Wade

SVP & Chief Product Officer

Bryan is responsible for all Product Management, Product Marketing, UX/UI Design and Strategic Alliances for the Marketing Cloud.
 

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Bryan is responsible for all Product Management, Product Marketing, UX/UI Design and Strategic Alliances for the Marketing Cloud. Bryan has played a key role in growing the ExactTarget Marketing Cloud since 2005 with leadership roles in Sales, Services, and Product, including leading the Email Product team for several years.
 
Prior to this Bryan held roles at Eli Lilly and Braun Consulting building and rolling out CRM systems such as Unica, SAS, Epiphany, and Clarify. These experiences of working directly with customers to build software to put in the hands of marketers shaped his thinking on the importance meeting with one customer every day, which he continues to do in his current role.
 
Bryan has served on the board of nPower, the Boys and Girls Club, and has been recognized for his achievements in business and philanthropy by the Indianapolis Business Journal's Forty Under 40 award.

Bryan holds a bachelor's degree in Management Information Systems and Entrepreneurship from Ball State University.

Ed Frederici serves as Chief Technology Officer for the ExactTarget Marketing Cloud, offering his leadership to numerous technical teams across the company.

Ed Frederici

Chief Technology Officer

Ed Frederici is the Chief Technology Officer for the ExactTarget Marketing Cloud.

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Ed Frederici is the Chief Technology Officer, ExactTarget Marketing Cloud. He leads the ExactTarget Marketing Cloud Engineering, Quality  Engineering, Configuration Management, and Release Management teams.
 
Ed joined the company in 2010 and served as Senior Vice President of Global Engineering & Platform Services and Senior Director of Software Development prior to his current role. Before the ExactTarget Marketing Cloud, he held executive level positions at several Indianapolis-based start-ups. He also served in technical leadership positions at a number of Fortune 500 companies.
 
Ed brings nearly 20 years of experience in highly scalable and highly transactional SaaS platforms across a number of verticals including HR, Finance, and Marketing.
 
Ed holds degrees from Indiana University and Purdue University.

"Having worked at many software companies throughout my career, the unique culture and energy that are present at ExactTarget Marketing Cloud aren't lost on me. I'm excited to be a part of it."

Mike Fitzgerald

Executive Vice President, Corporate Development

Mike is responsible for leading growth projects as we enter new markets, expand our products, and form strategic partnerships.

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Mike is responsible for leading growth projects for ExactTarget Marketing Cloud. Mike leads the company's efforts to enter new markets, expand to new product areas, and form new strategic partnerships. Prior to this, Mike was the President of software companies in education (Oxygen education) and retail (RICS Software). Mike also co-founded Gravity Ventures, an early-stage venture fund, as well as Tinderbox, a software company. Additionally, Mike led the corporate venturing function at Roche. He currently serves on the board of directors for three Indiana-based software companies—RICS Software, TinderBox, and PatronPath—as well as the Orr Fellowship, a program that helps develop the next generation of entrepreneurial leaders in Indiana.

Mike has received recognition for his work by numerous organizations, including the Indianapolis Business Journal's Forty Under 40 and Junior Achievement KPMG's Best and Brightest.

Mike is a graduate of Miami University in Oxford, Ohio.

"ExactTarget Marketing Cloud's Orange Culture is like nothing I have ever seen. Our team is made up of creative, passionate, and driven people focused on delivering world-changing software to our customers. It’s working with this team that makes me love my job."

Todd Richardson

Executive Vice President, Administration

Todd serves as head of Human Resources and Legal, and is primarily responsible for recruiting and retaining top talent throughout the world.

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Todd serves a dual role as head of ExactTarget Marketing Cloud's Human Resources department and its Legal department. In terms of human resources, Todd is primarily responsible for recruiting and retaining top talent throughout the world. In addition, he oversees all legal functions, including contract management, risk management, and real estate.

Prior to this, Todd was General Counsel and Executive Vice President of Legal Affairs and People Services for C.P. Morgan, where he provided human resource support and legal counsel to all divisions of the company. Previously, Todd also worked as a labor and employment attorney at Hall, Render, Killian, Heath & Lyman PSC, where he advised national and international companies on general business, labor and employment issues, and compliance with federal and state laws.

Todd earned an undergraduate degree in political science with a certificate in public policy from Indiana University and a Doctor of Jurisprudence from the Indiana University School of Law.

"It’s exciting to work for a company who has demonstrated so much growth and yet still has incredible growth potential."

Jason Leet

Senior Vice President, Finance

Jason is responsible for global financial operations and leads a team of professionals who are responsible for financial planning and reporting. 

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Jason Leet is responsible for the global financial operations of ExactTarget Marketing CloudAs Senior Vice President of Finance, Jason leads a team of professionals who are responsible for financial planning and reporting. 

Prior to joining ExactTarget in 2007, Jason held various financial leadership roles at Affymetrix, a publicly traded global life science company focused on tools and services for genetic analysis based in Santa Clara, CA. Jason began his career at Ernst & Young in Palo Alto, CA, focused on auditing and consulting for technology companies located in Silicon Valley. 

He holds a Bachelor of Science in Accounting from Butler University and is a Certified Public Accountant.  

"We're so fortunate to serve our diverse client base. There's nothing more exciting than helping an organization achieve phenomenal results with our software, services, and solutions."

D. Wayne Poole

Executive Vice President, Global Operations

D. Wayne leads an expanding Relationship Management team that is responsible for each client's success.

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D. Wayne, "DP," is responsible for ExactTarget Marketing Cloud's base of business across the globe. He leads an expanding Relationship Management team that is responsible for each client's success, as well as their ongoing choice to continue partnering with our team.

DP started with ExactTarget in 2001 and has helped mold the company from a regional email marketing company to the world leader it is today. DP has played a pivotal role in ExactTarget Marketing Cloud's growth, pioneering its initial reseller program and the establishment of sales operations prior to developing today's Existing Business division. Prior to this, DP spent 10 years with Ford Motor Company in a wide range of management capacities from regional marketing, operations, and sales to global cross-brand and CRM strategy.

DP graduated from the Carlson School of Management at the University of Minnesota in Minneapolis.

In her role as Senior Vice President of Global Services, Mary Kay Huse oversees all the Professional Services and Services teams. She ensures that the ExactTarget Marketing Cloud lives up to its stated core value of making customers look like heroes.

Mary Kay Huse

Senior Vice President, Global Services

Mary Kay leads the Global Professional Services organization, a 600+ person team dedicated to maximizing customers' success.
 

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Mary Kay Huse is the Senior Vice President, Global Services for the ExactTarget Marketing Cloud. She is responsible for all Professional Services and Services Operations teams around the world, which are dedicated to ensuring client success with technology and providing marketing consulting through professional services engagements.
 
A results-oriented leader with a reputation for operational excellence, Mary Kay joined the company in 2004 as an Account Manager. During her tenure, she has pioneered many strategic initiatives within the account management and services organizations and was instrumental in opening the company's London office, where she served as Director of Services & Support for two years before returning to the States. Prior to the ExactTarget Marketing Cloud, Mary Kay was a Technical Business Analyst for Rose Hulman Ventures.
 
Mary Kay holds a Bachelor of Arts in Computer Science, Economics from DePauw University. She is passionate about community involvement and has been recognized for her leadership as one of Indy's Best and Brightest in Technology. She currently resides in San Francisco.

"Delivering a reliable and trusted SAAS platform is only possible with a great team. Our committed technical and professional experts make creating an amazing customer experience possible and fun to be a part of."

Tim Horoho

Senior Vice President, Global Infrastructure and Support

Tim serves as the Senior Vice President of Global Infrastructure and Support for the ExactTarget Marketing Cloud.

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Tim serves as the Senior Vice President of Global Infrastructure and Support for the ExactTarget Marketing Cloud. He manages the global technical infrastructure and support organizations responsible for delivering the platform for the software as a service application. Tim has global responsibility for the customer facing support organization, the infrastructure delivering of the ExactTarget Marketing Cloud’s products, trust and security, 24/7 operations, and internal office infrastructure.
 
He is responsible for driving the strategic vision and strategy for all Operations infrastructure and services including data centers, computer infrastructure, and shared services technologies. Tim is instrumental in driving the big data strategy and execution for the ExactTarget Marketing Cloud platform.
 
Prior to his current role, Tim was a key contributor in the growth and service reliability for ChaCha Search, Inc. He held several positions, including COO and VP of Operations, while growing the high tech SMS and web based search service.

Tim holds a Bachelor of Science degree in Information Technology from Purdue University.
 

As Senior Vice President of Global Solutions Consulting, John DeFoe relies on his extensive experience in digital marketing and client services to transform organizations into customer companies.

John DeFoe

Senior Vice President of Global Solutions Consulting

John leads the global Solutions Consulting team, which uses technology and strategic guidance to inspire organizations to transform into Customer Companies.

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John DeFoe is the Senior Vice President of Global Solutions Consulting for the ExactTarget Marketing Cloud. His teams inspire organizations to connect with their customers in entirely new ways, and help them transform into customer companies by providing strategic guidance and optimal technical solutions that map to their unique business problems.

John is a veteran pre-sales leader, with over 14 years of digital marketing experience and a passion for helping clients achieve return on their marketing investments. He joined the company in 2010 from web analytics pioneer Webtrends, where he was Vice President of Solution Services. Prior to Webtrends, John worked in worldwide finance at Oracle Corporation.
 
John is a graduate of The University of Toledo in Ohio, where he attended business school on a basketball scholarship.