There’s no problem we haven’t seen and haven’t solved. No matter who you are or what you do, we’ve got the solution to meet your needs.
Solutions by Industry
ExactTarget helps top brands from all industries and market segments—including retail, travel & hospitality, media & entertainment, technology, financial services & insurance, and not-for-profit—achieve tangible business results. By taking the time to carefully understand your individual marketing needs, we’ll provide customized solutions that help you solve your greatest business challenges.
Retail
Acquire. Convert. Engage. Retain.
Consumers can access price, performance, and competitive data any time, anywhere. To thrive, retailers must take advantage of every opportunity to interact and create highly personalized brand experiences that have the potential to convert. With ExactTarget, you can capitalize on engagement opportunities across email, mobile, social, and the web to enrich the brand experience and build advocacy throughout the customer lifecycle.
Key Benefits
- Automate lifecycle marketing campaigns
- Utilize all your data—CRM, web analytics, point-of-purchase, and more
- Capture new subscribers in store or online
- Use automation to drive loyalty program communications
- Deliver real-time promotions
400+ of the world’s top retailers—from Best Buy and ULTA to Nike and The Home Depot—rely on ExactTarget to deliver their most critical cross-channel messages.
Travel & Hospitality
Your one-way ticket to phenomenal results.
Customer loyalty starts with an exceptional experience—and the opportunity to provide that experience extends into the digital realm. Your customers are looking for phenomenal service when they interact with your brand—that’s what leads to positive business results. ExactTarget empowers you to deliver that exceptional brand experience across email, mobile, social, and the web.
Key Benefits
- Deliver triggered, time-sensitive alerts across digital channels
- Extend the reach and impact of social media programs
- Automate drip and customer lifecycle campaigns
- Utilize all your data—CRM, web analytics, point-of-purchase, and more
- Use automation to drive loyalty program communications
60% of travelers believe urgent destination-related alerts are highly important. –eMarketer 2011
Media & Entertainment
Improved brand experience. Increased conversion.
ExactTarget can help you build your brand, grow your list—and most importantly—drive conversions to increase ROI. We’ll help you take advantage of all the opportunities to interact with consumers, transforming your brand by creating a truly personalized cross-channel digital experience.
Key Benefits
- Communicate breaking news, updates, or promotions in real-time, across all digital channels
- Automate drip and customer lifecycle campaigns
- Grow subscriber lists online or at events
- Use automation to drive loyalty program communications
- Extend the reach and impact of social media
The entertainment industry leads all other industries in consumption of email via mobile.
–OnlineMediaDaily 2011
Technology
Boost customer confidence. Define your competitive advantage.
As competition grows within the technology landscape, it’s imperative that companies drive growth through operational innovation and exceptional customer experiences. With ExactTarget, you can realize your opportunities and capitalize on them throughout every digital channel and at every stage of the customer lifecycle.
Key Benefits
- Grow subscriber lists online, in store, or at events
- Create and automate lead nurturing and lifecycle marketing campaigns
- Integrate separate business systems for a single view of your customers
- Manage global communications—of any size and level of sophistication—from one platform
77% of marketers in the technology industry say their primary marketing goal is customer acquisition. –eMarketer 2012
Financial Services & Insurance
Engage clients. Deliver results.
You’re faced with product and service commoditization, nonstop competitive pressure, and high customer expectations. Successful financial services and insurance companies distinguish themselves through exceptional customer interactions—and with ExactTarget you’re equipped to consistently deliver a brand experience your customers can count on.
Key Benefits
- Deliver highly personalized messages like e-statements, account alerts, transactional messages, and dynamic newsletters
- Utilize data from all your business systems—CRM, web analytics, and more
- Deliver any size or type of message—without sacrificing regulatory guidelines, security, or confidentiality
300+ of the world’s top financial institutions, from Nationwide to Genworth Financial, rely on ExactTarget to securely send their real-time digital communications.
Not-for-Profit
Make the most of every communication.
Stretching your time and budget to their limits is an everyday reality in the not-for-profit world. But with ExactTarget you can get the most out of every communication and create an exceptional digital experience that not only streamlines communications, but maximizes your return on investment and identifies new opportunities for consumer and donor engagement.
Key Benefits
- Grow subscriber lists online, in store, or at events
- Easily create and automate welcome, lead nurturing, and lifecycle marketing campaigns
- Utilize data from all your business systems—CRM, web analytics, and more—for targeting and personalization
- Communicate breaking news, updates, or promotions in real-time, across all digital channels
- Manage content creation and streamline organizational communications in one place
39% of marketers reported difficulty collecting member data fast enough—a mandatory requirement for those hoping to achieve immediate message personalization.
–eMarketer 2011
