Media and Entertainment Solutions
Improve Your ROI with ExactTarget
Media and entertainment organizations worldwide rely on ExactTarget to deliver marketing communications to their customers and tangible results to their businesses. Whether you're a news organization delivering time-sensitive alerts, a ticket agency delivering transactional confirmations, or a theme park wanting to expand your audience, we can help you build your brand, grow your list—and most importantly—drive conversions to increase ROI.
Regardless of your organization's size, business challenge, or technical expertise, our Media and Entertainment Solutions can help you immediately improve your marketing efforts. Our interactive Platform allows you to honor individual subscriber preferences, without having to work across multiple databases or systems. And we'll manage your subscription and profile centers for you, so you'll never have to worry about sending messages to uninterested customers.
From Simple To Highly-Complex Messaging, Our Solutions Can Help You:
- Communicate breaking news, updates, or promotions via Email, SMS, Social Marketing, or Websites.
- Increase audience loyalty with automated Loyalty Programs to offer coupons or promotions—which can be altered post-send—to your most loyal customers.
- Expand your reach by growing your fan base on social networks, growing your list with streamlined opt-in campaigns, or automating a Lead Nurturing Program to move prospects from lead to conversion.
- Save money by delivering your news electronically, increasing your readership with dynamic content and managing your online subscriptions with ease.
- Automate Transactional and Triggered Emails that you can stop, start, pause, or alter at any time—without having to rely on your IT department.
- Deepen interactive customer engagement, asking your audience to participate in SMS voting or opt-ins during a concert or event.
- Strategically cross-promote your events, products, and brand across multiple channels and communications.
Our Media and Entertainment Solutions will save you time and money, increase efficiency, and produce tangible results for your organization.