Creating a lifelong fan isn't easy. With a plethora of options for people to enjoy on any given night, consumer entertainment dollars are at a premium. Unlike food and shelter, things like concerts, sporting events, and movies aren’t a necessity - and since most consumers are unwilling to go without food in order to attend an event, entertainment brands are competing for every dollar. With so many things outside of their control (quality of the team, appeal of the venue, average income of local consumers), marketers in the world of entertainment must make the most of what they can control.
The Indianapolis Colts are a prime example of a mid-market team thaty has capitalized on every opportunity to engage with their fans. With an innovative owner on Twitter, a strong presence on Facebook, and behind-the-scenes footage on their fan-friendly website, the Indianapolis Colts are among the NFL leaders in fan engagement and interaction.
One of the leaders of the Colts' social movement is punter Pat McAfee. As the host of the Indianapolis Colts Facebook Friday and an avid Twitter user with over 91,000 followers, McAfee has excelled at appealing to fans through social media.
In the second part of my interview with McAfee, we discuss how the @nflcolts have been able to turn casual consumers into diehard fans, and how other organizations can have similar success.
Don't forget to check out Part 1 of this interview with Pat McAfee!
Looking to the Colts' example by capitalizing on the continued growth of Twitter? We've got 140 Twitter Marketing Tips to share. You can also get great tips for improving your cross-channel communications in our Field Guide to Cross-Channel Marketing.