Video has quickly become one of the most popular ways to share information. According to Mediapost, 90% of consumers watch video online and more than a billion unique users visit YouTube each month, watching over 6 billion hours of video content.
As the expanse of faster broadband and mobile access increases, these numbers will continue to grow and Cisco projects that 69% of global consumer internet traffic will be through video in 2017.
Video in your email marketing strategy is key to engaging subscribers and converting them into consumers. Research shows that incorporating video in email produces higher click-through rates, more conversions, and more shares with fewer opt-outs.
Looking for ways to increase engagement? Check out this #infographic about the power of video in email. You can further study when, what, and how to deploy a strategy in this Video in Email Playbook or try out YouTube, Instagram, Vine, and Vimeo videos in your emails using this ExactTarget HubExchange app.