Today we have a different spin on the Baer Facts. Kyle decided to take a break and Jay is coming to you from Mexico from the Convince & Convert Planning meeting. Unfortunately, Jay is not speaking in Spanish... though he does talk about ExactTarget's recent research report called Marketers from Mars.
It is interesting to note that many marketers believe that their opinions is the same opinion held by their consumer.
"I like this... so my consumer should like this."
Jay drops some knowledge around what he believes is the single biggest mistake marketers make and how we can avoid it.
View more Baer Facts at www.thebaerfacts.com