Holiday Marketing

It’s Beginning to Look a Lot Like MOBILE

More than half of consumers owning a mobile device plan to use a smartphone or tablet to tackle their holiday shopping this year. According to Prosper Mobile Insights’ online poll of 333 smartphone users, among those 55.3% of mobile holiday shoppers:

  • 62% say they plan to use their devices primarily to purchase products and compare prices
  • 50% say they are most likely to use their devices to plan and research while making their holiday lists
  • 43% say they are most likely to use their devices while shopping in-store or online

eMarketer shares a statistic from Chase Paymentech that US retailers with a web presence expect just over half of their holiday sales to come from e-commerce, with an additional 6% to come solely from m-commerce. Retailers are counting on mobile to drive sales after smartphones help set a new record for Cyber Monday: IBM Research shows a 20%+ increase in shopping on Cyber Monday due to smartphones, contributing to the over $1 billion total spend.

So don’t miss out on the holiday mobile madness! With an industry-leading interface, ExactTarget MobileConnect makes it easy to create, target, send, and track SMS marketing campaigns. Find out how to build a mobile program in this ExactTarget Field Guide to Mobile Messaging or download our leading mobile research, Mobile Dependence Day—you can become an expert before ringing in the new year!

Stay tuned for exciting new mobile product offerings from ExactTarget at www.ExactTarget.com/mobile.

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