Cross-Channel

In Case You Missed It… Top Interactive Marketing Stories of the Week Ending 2/15/13

“Nemo” the blizzard… the end of Hotmail… the Grammys… opinions on Twitter Vine… and meteors! It’s practically impossible to keep up with the email, mobile, and social media news as it happens.

Luckily, the Content Marketing team here at ExactTarget is here to help! We’re always on the lookout for fresh, interesting content, to help you stay up-to-date with the latest news and trends.

Here are a few of the top stories that caught our eye this week:

Starbucks Pushes “Snow Day” on Facebook, Twitter (AdWeek)

7 Social Media Lessons from the Grammys (cNet)

Content Marketing with Instagram: 5 Takeaways from a Brand to Watch (Content Marketing Institute)

Mix of Digital, Offline Tactics Yields High-Quality B2B Leads (eMarketer)

Make These 5 Marketing Changes in a Smartphone-Dominated America (Convince & Convert)

Facebook’s Mobile Strategy: Create Experiences That Can’t Be Done on Desktop (AllFacebook)

Video: Why and How You’ll Be Using It in 2013 (Marketing Profs)

The Demographics of Social Media Users (Pew Research)

And finally, a great article from our own Mathew Sweezey that appeared in ClickZ this week:

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

Enjoy!

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