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ExactTarget Acquires Pardot and iGoDigital

Moments ago we announced the completion of two incredibly strategic acquisitions - marketing automation provider Pardot and Web personalization provider iGoDigital. These transformational additions to the ExactTarget family broaden our suite of digital marketing products with B-to-B Marketing Automation and expanded Web capabilities that include predictive analytics.

Let me share a little more on each of these great new additions.

Pardot - In talking with clients around the world, it became clear that the marketers are hungry for a lead nurturing solution that integrates with their broader marketing efforts and transcends the current offerings available from point solution providers.  After evaluating vendors in the B2B marketing automation space, we were most impressed with Pardot’s technology, team and company culture.  Pardot’s software solutions help marketers transform their lead nurturing efforts with prospect tracking, lead qualification and comprehensive campaign ROI reporting – all seamlessly integrated with leading CRM platforms like salesforce.com, Microsoft Dynamics CRM, NetSuite and SugarCRM.    Watch Pardot Co-Founder Adam Blitzer and I discuss what this acquisition means for our clients and the industry.

Pardot has truly built great technology and an awesome company culture.  Earlier this year, the Atlanta Journal Constitution recognized the company as the best place to work in Atlanta as well as the employer offering the best work/life balance.  We look forward to building on this strong foundation and view the Atlanta market as a strategic location with tremendous growth potential.

 

iGoDigtal – For years, clients have asked us to extend our common data model and ability to generate dynamic content to the web site itself. We are incredibly impressed with iGoDigital’s web personalization and predictive analytics technology that today power the guided selling and product recommendations for approximately 100 clients, including 8 of the top 10 online retailers and many of the world’s most well known brands, including Staples, Wal-mart, Procter and Gamble, Lids, Scholastic and Marks and Spencer. With the addition of iGoDigital’s advanced Web capabilities and predictive analytics, we will be able to deliver on the Power of the Personalized Web and help marketers transform data into highly personalized seamless experiences across email, mobile, social media and the Web. Watch iGoDigital Founder Eric Tobias and I discuss what this acquisition means for our clients and the future of digital marketing.

As a long-time integrated partner of ExactTarget and a fellow Indianapolis-based technology company, we have had the chance to get to know Eric and his team.  Their technology and client-focused company culture are a perfect fit for the ExactTarget family. 

 

It is a historic day for ExactTarget. We've grown our family by more than 150 employees, significantly expanded our software products and set a vision to redefine marketing automation and power the personalized Web.  You can learn more about these new additions to our team online at www.ExactTarget.com/Pardot and www.ExactTarget.com/iGoDigital

ExactTarget is pioneering the future of cross-channel marketing automation.  Now, with over 1,500 employees around the world and the leading technologies in email, mobile, social, Web and marketing automation, we are incredibly well positioned to meet the needs of digital marketers. 

 

Best,
Scott
@ScottDorsey

Dreamforce ’14

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