Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the ExactTarget Café.
- What are the different ways you onboard your new subscribers?
- Why would you create a series and not a singular welcome email?
- What content should you have in your welcome emails?
- Do you have different paths for subscribers categories for their welcome process?
- When should subscribers receive the welcome email?
- Do you currently provide subscribers to define their cadence for email campaigns?
- What if subscribers don't engage with your welcome series? What's next?