|Outlook 2007 displays surveys in a way that prevents subscribers from interacting with them. This is a good reason to use VAWP.|
If the images aren't working in your email client, check the VAWP.
It can also be used as a verb, as in:
The subscribers will be able to use the survey if they VAWP.
Each email you send has a corresponding VAWP that is created and linked to automatically by the ExactTarget system. The VAWP shows the same dynamic content and personalization as the email itself.
Having an option to VAWP is important for your subscribers. It gives them the ability to see your marketing message as you designed it even if their email client doesn't support images or isn't displaying the images correctly, or when the subscriber just doesn't want to display the images in their email client.
The VAWP is also important to you. If a subscriber does not load the tracking pixel in their email client, but does in the VAWP, your system records the open, improving your open rate.
Some email clients, such as Outlook 2007, will not display surveys in a way that subscribers can interact with them. Your simplest option for getting subscribers who use one of these email clients to respond to your survey is to direct them to VAWP.