The Thanksgiving holiday weekend includes some of the busiest email marketing days of the year, including traditional heavy-hitters Black Friday and Cyber Monday and the up-and-comer Thanksgiving Day. However, consumer behavior on each of these days varies, which means retailers have to adjust their tactics from day to day.
Based on our anonymous tracking of nearly 110 major online retailers, our latest infographic details email volume patterns during the critical Thanksgiving Holiday Weekend, as well as zeroing in on issues that are unique and important to Thanksgiving, Black Friday, and Cyber Monday. For example, on Cyber Monday we looked at whether retailers responded with triggered email messages when shoppers abandoned shopping carts filled with gifts.
Overall, our findings indicate that there continue to be great opportunities for retailers that get ahead of the curve and address consumer needs and expectations before their competitors.
State of Marketing 2015
Insights from over 5,000 global marketers