Research

Consumers Are Realizing the Value of Data: Interview with Ian Greenleigh (@be3d), Bazaarvoice

I meet many people on my travels while representing ExactTarget at conferences and events. It is just a fact of life. However, it is rare that I enjoy meeting someone as much as Ian Greenleigh from Bazaarvoice.

"Bazaarvoice, translated literally, is the 'voice' of the 'marketplace.' We believe customers still want to share experiences and opinions, and learn from people like them when they make buying decisions. If companies listen carefully, they'll change the way they do business – focusing on what's most important to their customers."

Bazaarvoice is an excellent partner of ExactTarget and I was thrilled to be able to interview Ian and ask him his prediction for 2013. 

His answer: Consumer data. 

Check out more predictions here: Inspired Marketing Predictions for 2013

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