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Connections Extreme Makeover: The Email Design Competition Results

Connections Extreme Makeover: The Email Design Competition ResultsRecently, the ExactTarget Design Solutions team competed in Extreme Makeover: The Email Design Competition during our annual Connections user conference. Our competition included teams at Mighty Interactive and Smith-Harmon. ExactTarget clients Pier 1, AAA Ohio and Marketing Experiments participated to have each team create an email redesign. Each design was then deployed to a subscriber segment and analyzed by Marketing Experiments to arrive at a winner based on clicks and conversions.

After weeks of preparation and anticipation, the winners were revealed. During the reveal, the Connections audience also participated by voting for their favorite design using ExactTarget text messaging.

The Results (drumroll please)...

Round 1: Pier 1 Redesign
Email: Creature Comforts Event
Audience Favorite: ExactTarget
Winner*: Mighty Interactive
  • Generated 86% more clicks than other competitors
  • Generated 25% more sales than nearest competitor
*Pier 1 control design outperformed all redesigns

Round 2: AAA Ohio Redesign
Email: Membership Renewal
Audience Favorite: ExactTarget
Winner: ExactTarget
  • Outperformed control CTR by 26%
  • Outperformed projected revenue of 2nd place by 4%
Round 3: Marketing Experiments Redesign
Email: Marketing Experiments Journal Newsletter
Audience Favorite: Smith-Harmon
Winner: Smith-Harmon
  • Outperformed 2nd place by < 2%
  • Outperformed control CTR by 26%
  • Outperformed control unsubscribe rate by 15.9%
See the Results
In the coming weeks, we will be featuring an in-depth blog on each of our team’s designs for Pier 1, AAA Ohio and Marketing Experiments. To view slides of the designs and results, visit 3sixty Connections 09 Resources. Congratulations and thank you to each team for their hard work and participation!

Anna Meier
Design Consultant
ExactTarget Campaign Solutions Team

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