The CoTweet team has been around the world and back again fueled by the conversation surrounding Connections 2010.
In September we joined more than 2,000 marketers and ExactTarget customers in Indianapolis for the company's annual user conference, and this month Jesse Engle, CEO of CoTweet, traveled to London to attend Connections UK, the first international extension of the event.
The energy surrounding Connections was phenomenal. Highlights from Indianapolis include keynote presentations by Sir Richard Branson, Twitter CEO Dick Costolo, ExactTarget CEO Scott Dorsey and Twitter's Elizabeth Weil. Elizabeth also kicked off Connections UK with a keynote focusing on the benefit of engaging in social media in the ever-changing direct marketing landscape. The UK event consisted of nearly 20 keynote speakers and five industry-specific, educational breakout sessions.
We were excited to connect with CoTweet users in the UK including Jason Mighty, from Aurora Fashions. In an interview with Jesse Engle, Jason shared the value he finds in using CoTweet to interact with customers and manage dialogue around their brand, "We are not just trying to gather followers, friends, fans and likes, but also finding out how they communicate within that space so we can talk to them in a way that doesn't just feel like a corporate brand, but an individually represented brand."
They say a picture is worth a thousand words. To get a feel for the CoTweet experience at Connections 2010, check out the Connections video montage featuring event highlights and see interviews with CoTweet customers in the UK, including Aurora Fashions and moneysupermarket.com
Montage soundtrack music: ”Americanarama” by Hollerado
Meg is blogging on behalf of the Social Media Marketing Team at ExactTarget