Jeffrey Rohrs

“Some of my worst mistakes in life have been haircuts.” -- Val Kilmer as Jim Morrison in "The Doors"

Jeff is a recovering attorney, bacon-lover, and Diet Coke addict who heads up ExactTarget’s Marketing Insights Team – a rag-tag bunch of awesome folks specializing in content marketing, social media, and thought-leadership. His first book, AUDIENCE: Marketing In the Age of Subscribers, Fans & Followers, will be published by Wiley this December. He also co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series – the world’s first and longest-running examination of consumer relationships with brands through email, mobile, and social channels. When not pondering life’s complexities, Jeff watches too much soccer and basks in his eternal underdog status as a Cleveland Browns fan.

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