Social

50 Ways to Drive Traffic to Your Website with Social Media

If part of your 2013 plan involves generating leads, online sales, building awareness or all of the above, then social media should be part of that strategy. Social media can drive the type of web traffic that's actively seeking your information. They may even be ready to buy. Here are 50 ways to drive traffic to your site with social media, organized by 10 categories.

Social Media Listening
1. Monitor for buying indication terms and reply with helpful links
2. Listen for recommendation requests and share helpful links
3. Listen for discussions of your product or category and provide web links
4. Share relevant web content with prospects
5. Discover relevant blogs and ask for backlinks

Social Content
6. Include a strong call to action in all content
7. Tie content together so an ebook links to a relevant blog post which links to a topical webinar
8. Divide a piece of content into multiple Slideshare presentations that link to your site
9. House the blog on your website
10. Ask readers to sign up for your RSS feed

Social Media Engagement
11. Link back to your landing page for conversion
12. Answer all questions
13. Share peer referrals
14. Optimize your site and blog for mobile viewers
15. Start a LinkedIn group

Social Media Ads
16. Use a Facebook ad or promoted Tweet
17. Link back to dedicated landing pages for conversion
18. Create an ad on LinkedIn linking to a lead generation form on your site
19. Promote a web offer
20. Advertise on relevant forums

Social Media Measurement
21. Track which social channels drive the most traffic to your site
22. Incorporate social share buttons and track links
23. Track the success of social campaigns
24. Try different calls to action on your blog and track effectiveness
25. Measure ebook downloads

Search Engine Optimization (SEO)
26. Link content and similar keywords throughout your social channels
27. Use keywords on social media to provide a clear idea of the topic
28. Use the same keywords from your website on your social updates
29. Adjust blog headlines to include industry keywords that are commonly used
30. Interlink content and social media so that one promotes the other

Community Management
31. Keep your web content relevant and send updates to your community
32. Create a forum or community section on your website
33. Feature community members on your site
34. Share customer stories
35. Create referral programs

Influencer Relations
36. Ask influencers to share your web links
37. Interview an influencer for web content
38. Have an influencer guest blog
39. Help an influencer write content about your brand
40. Share products with influencers for feedback and web content

Video
41. Answer questions with a video FAQ
42. Embed YouTube videos onto your website
43. Create product videos with a website call to action
44. Share your videos on your social channels
45. Create customer story videos on your website

Thought Leadership
46. Speak at events and post your presentation to your site
47. Post your presentations on Slideshare and embed them on your site
48. Write for industry blogs and cross link
49. Post your bio on your website
50. Include your website in all your social channel bios

What other approaches worked for you when driving traffic to your website? Add your thoughts here!

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  • http://commonstupidman.com/ Shahnawaz Sadique

    yup very true… Even search engines are also giving preference the traffic which is coming from social media site..Visit shows engagement..

  • http://www.trafficyup.com/ Trafficyup

    Social media and SEO are very helpful to increase website traffic. Thanks for sharing useful content.

  • Albert Dcoza

    SEM(Search Engine Marketing) is the Great Method to Generate Traffic to your Website

  • http://www.worklesslivemoretoday.com/ Jesse Singh

    I believe one of the most powerful ways is social media specially in the beginning. It can take a while to rank on Google and make sure you try to rank for long tail keywords because it’s VERY hard to rank for short keywords

  • Dan Heimbrock

    Check out how to INCLUDE social media content you choose inside of your #ExactTarget email campaigns with #contentctrl from @fancentric Here is a recent ET blog post about how to do it with Twitter: http://www.exacttarget.com/blog/here-are-two-instances-when-you-should-use-twitter-in-email/

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  • alif razali

    thank you for the informations. very helpful

  • Abhiram Pathak

    Thanks for your valuable information. Thanks for the great tips on solving a few of my problems. I like to share it with my friends and some social networking site. A very good article I appreciate your hard work.

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  • Zen Solar

    Google+ makes a huge impact in the way google looks at your website, make sure when you’re developing your social media marketing plan that you integrate google+ in there somewhere, or you’re gonna be sorry later.

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  • http://rajeevkumarsinghblog.blogspot.com/ Rajeev Kumar Singh

    Really thankful to have these all key points.
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  • Kishor Fogla

    nice information. :)

  • http://netdost.com/ NetDost Social Network

    links from some of the major networking sites are nofollow

  • http://likesage.com

    Yep. Social media traffic is more important. Agree with the article.

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  • http://www.benchmarkemail.com Dorothy Le

    Email marketing is another great way to increase customer
    interaction and loyalty. Of course they
    can all follow you on social media, but social media content is more general
    and given to a lot of people at a time.
    But email marketing allows you to custom-create each campaigns
    (newsletters, giveaways, promos, industry updates) based on each contact group.

    Many softwares allow you to segment your contact list in
    whichever groups you would like to organize them in (new subbies, regular
    customers, long time loyals). You can create a welcome email for the newer
    subscribers, or a special giveaway for the more established customers as a
    thank you for following.

    So because the content you are giving to each customer is
    more relevant to their interests/status to your company, there is more
    likelihood that they will gain favor and trust in your company, and your target
    marketing will in more results :)

    Dorothy Le (Benchmark Email)

  • Jerry Correia

    Good list. I will keep some of these in mind as I build out my new website http://GoldSilverRising.com.

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