5 Tips for Stand-Out Birthday Emails

When your birthday rolls around, you may get as many well wishes from companies as from friends and family these days! Birthday emails can drive great results, but since more and more organizations send these automated emails, it's becoming more difficult to cut through the clutter. Here are some ways to stand out:

  1. Let Your Brand Shine. Birthday emails are a perfect opportunity to build loyalty. Create an attractive, engaging, personalized email that matches your brand's look and personality. You can learn how to improve your email design here. And don't forget to optimize for mobile!

  2. Offer Something of Value. Keep in mind that 67% of consumers give their email address to organizations to receive discounts or promotions, according to our SUBSCRIBERS, FANS, & FOLLOWERS Email X-Factors report. It's nice to know your favorite companies remember your birthday, but a message with only well wishes is kind of a let down. 

  3. Hassle-Free Experience. I've seen birthday emails with fine print like, "Offer only valid Sundays-Thursdays" and "Free entree with an entree purchase of lesser or greater value." Giving gifts with strings attached could backfire, especially if you appear to be hijacking birthdays for your own benefit. Make the gift generous and the redemption process fun and seamless.

  4. Get Creative. Your customers might get 20 emails from companies right around their birthdays, and it's impossible to use all of the offers. Why not be the company that gets more creative than the typical 10% discount? Perhaps a half-birthday email, or one sent a few weeks after the big day with funny messaging about extending the celebration? Neither of these would have to fight as much for attention, and the twist would surprise and delight customers.

  5. Think Win-Win. Even though you're giving something away for free, birthday emails should generate a high return if you match them to your goals, such as increasing store or website traffic. A customer redeeming a free dessert at a restaurant will probably bring friends or loved ones, resulting in at least one more meal at full-cost. 

What is the best (or worst) birthday email experience you've had? Answer below in the comments!


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