Mobile

3 Steps to Integrate Your Social and Mobile Strategies

STRATEGY OVERVIEW
Social and mobile go hand-in-hand—literally. According to our Mobile Dependence Day report, nearly 60% of smartphone owners in the United States use their phones to visit social networking sites daily—and, in some cases, “constantly throughout the day.”

Make sure you’re taking advantage of all that mobile activity on Facebook, Twitter, and other popular social media sites.

HOW TO PUT IT IN ACTION
This strategy really starts with social—so that’s where we’ll start, too:

  1. First, gain a thorough understanding of best practices for marketing on Facebook and Twitter. For tips, check out the Field Guide to Facebook Marketing.
  2. Once you establish your social strategy, you can start integrating mobile. Think about cross-channel promotions, but also consider how your social messages are perceived by consumers accessing via a mobile device. (SocialPages Smart URLs can help with this—check out this post for more information.)
  3. You’re missing a major cross-channel opportunity if you don’t include a branded lead form on your company’s social pages. This is your chance to ask for email addresses and mobile numbers, as well as basic demographic information.

There’s no magic formula for success with social, so test until you have a clear picture of what your fans and followers engage with most. Then, make it mobile-friendly!

For more guidance on building a world-class mobile program, check out our new whitepaper 4 Stages of a Smart Mobile Strategy.

2014 Mobile Behavior Report

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