The competition for audience attention will reach a fever pitch during Sunday’s Super Bowl showdown between the New England Patriots and Seattle Seahawks.
From million-dollar ads to timely tweets, brands will use every means possible to make an impression on … Read the rest
Keeping up to date with current internets trends requires a concentrated effort nowadays, when the web looks much different now than it did just five years ago. However, staying on top of current trends will not only help you get … Read the rest
After years of believing that having a robust A/B testing program was the hallmark of a great email marketing program, I now have a new litmus test:
Does the majority of your email marketing revenue and engagement come from triggered … Read the rest
This article is by Jeffrey K. Rohrs, VP of marketing insights for Salesforce and author of AUDIENCE: Marketing in the Age of Subscribers, Fans, and Followers. This post originally appeared on Forbes.
Our mobile attention is in demand. … Read the rest
Once upon a time, there was an entrepreneur named Samantha. 2014 was a tough year for her small business, but she learned a lot. She’s vowing to make 2015 the year when things really take off.
So on January 1, … Read the rest
The marketing game has changed. It’s no longer about managing one channel or one interaction. The lines between marketing, sales, and service are blurring. Customers expect brands to have a consistent, personalized understanding of who they are, regardless of where … Read the rest
Acquiring customers is nice. Keeping customers is how you stay in business.
For small business owners, the ideal state is to create a customer base that creates new customers. Not only will loyal customers keep coming back themselves, they’ll also … Read the rest
We are entering the year of the customer journey.
Marketing has always been about customers, but 2015 marks a turning point. For the first time, marketers have access to the data and technical tools to engage with customers in sophisticated … Read the rest
How’s your digital brand? When people think of your startup or small business, do they think of your products and services on a surface level—or do they think of your holistic, recognizable, and personable brand?
Creating a brand is hard … Read the rest