Since the holiday shopping season has officially begun, we’ve put together a handy guide for retailers looking to finish strong in 2014.
Below, we’ve included five of our top tips for retailers this holiday season — including not overthinking email … Read the rest
Data, a customer focus, and mobile technology are changing the roles of marketing leaders, but before they can impact business results, employees need to be properly trained and ready to collaborate. Planning for the future is a chief responsibility of marketing leadership, albeit a … Read the rest
As 2014 comes to a close, there’s no better time to reflect on your fondest memories of the year. For me, many of our team’s high points revolve around the publication of our research. It’s when we’re at our best, all … Read the rest
The digital media landscape doesn’t fit nicely into the traditional paid-owned-earned (POE) media model. Email marketing, SMS marketing, and mobile apps have been awkwardly shoehorned into the owned media category.
We need new language and a new framework to accurately … Read the rest
Ask a marketer how they measure success and you’re likely to get some variation of the same answer: revenue growth, ROI, or increased conversion rates. Increasingly, however, customer-focused metrics are factoring into reporting, and B2B marketers could learn something from B2C marketers when it comes … Read the rest
Black Friday and Cyber Monday are the gateway to the core of the holiday season. Last week I noted two major developments during Black Friday Week for email marketers. Now I’m sharing a couple of changes in how Cyber … Read the rest
In my recent post I discussed how regardless of whether a company uses the term “customer journey,” most marketing leaders (86%) agree on the importance of creating a cohesive customer journey across all touchpoints and channels. Even senior-level marketers who work for companies that … Read the rest