The phone may feel like a foreign language to marketers fluent in all things digital. You speak social media, email, and search. But the phone? That’s not your world.
But today’s buyers are multi-channel. They are mobile. And they … Read the rest
Snippet text is a powerful element of your email’s envelope content. Along with your sender name and subject line, it helps subscribers determine whether to open an email or not. However, our latest research finds that most marketers are not … Read the rest
We’re not only marketers: we’re marketees too. We ourselves are often shoppers looking for the perfect purchase, perhaps never more frequently than around the holidays. So, if you’re taking a quick break from promoting your own brand to browse the digital … Read the rest
As we approach the holiday season, one thing we’re thankful for here at the Salesforce Marketing Cloud is closer alignment with our recruiting counterparts at headquarters. We’re learning so much from each other and are excited to offer the best … Read the rest
Now I know what you are thinking… How on earth can someone say that? Especially when that someone works in the social media world. However, I would ask that you take a moment to read what I am about to … Read the rest
It’s hard to believe that we’re only 2 weeks away from Thanksgiving and the 2014 holiday season home stretch. The pressure to close out the year as strongly as possible is as intense as ever, and over the coming weeks … Read the rest
Facebook’s recent announcement around reducing the amount of promotional posts that are appearing in the News Feed—where it is not specifically a paid sponsored initiative—is not surprising, and it essentially should not affect high-performing marketing teams.
When an initial … Read the rest
Ahhhh, Cyber Monday…the made-up retail holiday that all of us online-addicts get lightheaded just thinking about. This fictional holiday meant to complement Black Friday, officially became the largest online shopping day of the year in 2010. Now, just four years … Read the rest