‘Tis the season of giving thanks…and discounts. For many people, the holidays are a time to kick back, relax, and reflect. For marketers, it is exactly the opposite. The pressure is intense and the speed is hectic. The brands that … Read the rest
It’s that time of year. Americans are preparing to eat as much as humanly possible, sit on the couch in sweatpants, and watch football. And for anyone in a fantasy football league, it’s time for playoffs. Here, we break the … Read the rest
At Dreamforce 2014 Blake Cahill, head of global digital marketing at Phillips, shared his experience and perspective on the evolving customer decision journey from a linear funnel to a dynamic loop.
Back in 2011 Philips officially adopted a “Customer Decision Journey” … Read the rest
With the rise of millennial adoption of online shopping, companies are striving to acquire better security systems to protect consumers. However, as Apple introduced their NFC technology on the new iPhone 6, this inspired early adapters to begin to propel the technology forward into future … Read the rest
The phone may feel like a foreign language to marketers fluent in all things digital. You speak social media, email, and search. But the phone? That’s not your world.
But today’s buyers are multi-channel. They are mobile. And they … Read the rest
Snippet text is a powerful element of your email’s envelope content. Along with your sender name and subject line, it helps subscribers determine whether to open an email or not. However, our latest research finds that most marketers are not … Read the rest
We’re not only marketers: we’re marketees too. We ourselves are often shoppers looking for the perfect purchase, perhaps never more frequently than around the holidays. So, if you’re taking a quick break from promoting your own brand to browse the digital … Read the rest
As we approach the holiday season, one thing we’re thankful for here at the Salesforce Marketing Cloud is closer alignment with our recruiting counterparts at headquarters. We’re learning so much from each other and are excited to offer the best … Read the rest