Today’s marketers are challenged with negotiating the importance of traditional business goals and the emphasis on dreaming big with innovative ambitions. With so many perspectives on a successful marketing strategy, how can you decide where to focus your attention?
Earlier … Read the rest
As a small business, an important part of your marketing strategy should be the creation of content to share with your audience on social channels.
If this content is useful, your community will more than likely freely and gladly bookmark … Read the rest
As Labor Day approaches us, summer is slowly coming to an end. This summer brought with it a great deal of content on digital marketing trends, social media news, customer journey best practices, and ExactTarget Marketing Cloud updates and announcements.… Read the rest
Most small businesses don’t have a marketing budget that allows for big video productions. Most don’t even have anyone on staff that specializes in video. That doesn’t mean that your small business can’t create compelling messages using video. You don’t … Read the rest
The Salesforce ExactTarget Marketing Cloud team invites you to participate in our #ETcafe Twitter chat every Thursday from 11 a.m. – 12 p.m. ET, where we discuss emerging topics and trends from across the digital marketing world. The virtual coffee … Read the rest
Global RFP Specialist, Katie Swanson, rode 830 miles from Bar Harbor, Maine to NYC this summer in a “Coastal Drift” ride for the nonprofit organization Bike & Build. Katie heard about the organization through her college roommate and was excited to … Read the rest
Part 2: 3 Ways to use quizzes in your marketing
1. To raise awareness for products.
Quizzes can be used to point out specific products to people based on their personality type. Staples did this with their quiz titled “Are … Read the rest