Acquiring customers is nice. Keeping customers is how you stay in business.
For small business owners, the ideal state is to create a customer base that creates new customers. Not only will loyal customers keep coming back themselves, they’ll also … Read the rest
We are entering the year of the customer journey.
Marketing has always been about customers, but 2015 marks a turning point. For the first time, marketers have access to the data and technical tools to engage with customers in sophisticated … Read the rest
How’s your digital brand? When people think of your startup or small business, do they think of your products and services on a surface level—or do they think of your holistic, recognizable, and personable brand?
Creating a brand is hard … Read the rest
Sales, meet your new BFF, marketing. I know you’ve sometimes been separated, and occasionally you’re at odds, but I think from now on, you’re going to find that you are inseparable, forever-linked besties, two-of-a-kind pals.
What makes us so sure? … Read the rest
It’s a brand new year, and change is in the air: the gyms are packed and people are buzzing with the promise of making improvements and embracing the opportunities that the next year may bring. When it comes to business, … Read the rest
In the past decennia we converted the physical world into the digital realm of the Internet. From entertainment and shopping to media consumption and work, everything moved online. Today, we are at a tipping point of a reversed transition: the … Read the rest
“One of the advantages of being disorderly is that one is constantly making exciting discoveries.” –A. A. Milne
Many people in entrepreneurial and startup circles would agree with the Pooh author. There’s a huge push for today’s small businesses to … Read the rest
Face it — founding, running, or working for a startup is hard and can be extremely stressful. The only constant is change, priorities are always shifting, and productivity is the key to success.
As an entrepreneur or employee at a startup, … Read the rest