As they say, there is a reason you have two ears and one mouth. This is especially true for those of us in social customer care, where listening is so critical. As customers are migrating away from phone and email … Read the rest
The year was 1994. I was in the 4th grade and learning every word to every song from The Lion King. OJ Simpson fled police in a white Bronco, Nelson Mandela was inaugurated as South Africa’s first … Read the rest
The ExactTarget Marketing Cloud team invites you to participate in our #ETcafe Twitter chat every Thursday from 11 a.m. – 12 p.m. ET, where we discuss emerging topics and trends from across the digital marketing world. The virtual coffee chat is … Read the rest
On August 1st, Forbes launched a quiz titled “Which college is right for you?” One week later the quiz had racked up 75,000 views and over 1000 social shares. Even better, the quiz was used to promote the Forbes College … Read the rest
We are excited to announce the latest recipients of the ExactTarget Marketing Cloud’s Impact Award!
Q1 Winner for work with Building Tomorrow
Eric Prugh has worked at ExactTarget for 6.5 years and has helped … Read the rest
If content marketing were a video game, the difficulty level would be set to “Expert.” According to Forrester, only a scant 4% of B2B content marketers are “true masters of content marketing.”
But don’t fret, like any game, content marketing … Read the rest
We’re nearing the end of summer. The kids might already be back in school, the sun is setting just a bit earlier every evening, and the swimming pool may have even closed for the season.
But although the season is … Read the rest
Providing your customer with 1:1 interaction is the cornerstone of any successful marketing strategy. To better understand the changing nature of personalization across channels and industries, Salesforce ExactTarget Marketing Cloud commissioned a Forrester Consulting study, “Refresh your Approach to … Read the rest
Preferences collected during onboarding get old. And while analyzing subscriber behavior can reveal valuable insights, past behavior is not always the best indicator of the future behavior. That’s where progressive profiling comes in. Directly asking subscribers questions about their interests … Read the rest