Any marketer knows that data has revolutionized the way we work. Once, we built campaigns and hoped for the best; today, we can see exactly how each campaign tactic performs. But all of that data means nothing if we’re not … Read the rest
Welcome to the age of buyer sophistication, where behaviors and expectations are fueled by the constant information streams at consumers’ fingertips. What does this new normal mean for today’s sales teams? And which practices separate thriving sales leaders from those … Read the rest
B2C marketers’ budget priorities in 2015 are simple: social, social, and more social. More than 2,800 B2C marketers have spoken, and made it clear that the lion’s share of increasing spend this year are going to the socialsphere. To be … Read the rest
Fact: the wearables market is tech’s fastest-growing sector.
Wearables are set to track not only our heart rates and manage our incoming text messages, but also impact our workplaces and the way we approach business.
In a new report from … Read the rest
From Android Wear and Google Glass to Oculus Rift and Fitbit, wearable tech is making headlines everywhere. Now with the highly anticipated Apple Watch release, you may be wondering, “What does the future of wearable tech hold for the enterprise?” … Read the rest
Most digital marketing campaigns — SEO, Pay Per Click (PPC), display advertising, and others — fail to validate conversions. This puts an extra burden on the sales force, reducing productivity and close rates. Adding a validation process into your … Read the rest
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it.
This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get … Read the rest
Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional … Read the rest
Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the ‘spray and pray’ approach can be tempting, trying to please … Read the rest
Last week we shared insights on ad viewability, creative strategy, and effective tweet content. This week we have insights on Facebook’s role in the customer journey, video ads across multiple devices, and how UK mums use Facebook. Your customers … Read the rest