Like a movie poster or book cover, a video thumbnail is the first thing your audience sees. And while it’s nice to think that we don’t judge books by their covers, when it comes to video thumbnails, we do!
That’s … Read the rest
The third installment in The Hunger Games movie series is slated for release in theaters across the nation on November 21, and moviegoers of all ages—including this writer—are very, very excited.
With a franchise as hugely popular as The Hunger … Read the rest
Since most retailers generally ring up 40% of their annual sales in the fourth quarter, the holiday season is critical to their success. And email marketing plays a significant role in that success for most retailers, which generally increase their … Read the rest
If you’re a marketer, or even a normal human being, you may have experienced SOS and FOMO. Characterized by feelings of anxiety, often accompanied by itching thumbs and tunnel vision, SOS and FOMO are on the rise, spread from marketer … Read the rest
Further proof of email’s vitality, Google has unveiled a new email app simply called Inbox. It has some things in common with Gmail, such as auto-categorization, but does much more—some of which will make email marketers nervous.
There are … Read the rest
Best Western Increases App Downloads 143% With Deep Linking and Device Targeting
Based in Phoenix, Arizona, Best Western International Inc. was founded in 1946 by California-based hotelier M.K. Guertin as an informal referral system among its member hotels. Since then, … Read the rest
Baseball is known as “America’s Pastime.” It’s a sport that’s as American as apple pie and summer cookouts. It’s a sport that evokes memories of tee ball and playing catch with your loved ones. Unfortunately, it’s a sport that is … Read the rest
Each Thursday at 11 a.m. EST, marketers from around the world join the Salesforce Marketing Cloud user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat #ETcafé.… Read the rest
With the holiday season right around the corner, many email marketers are deep within the planning and execution cycle and still wondering if they’ve done everything possible to make 2014 the biggest holiday season ever. What steps can you still take … Read the rest
Listen carefully during a particularly quiet meeting and you will hear the quiet buzz of application notifications pleading for the diverted attention of their owners. If you’ve spent time growing out your network, you probably find you need to allocate … Read the rest
I have the best job in the world. I get to do what I truly love which is help clients improve their social customer service programs. I’ve been fortunate to be in this small but growing niche for almost 5 … Read the rest