What it means to be ORANGE

How do you capture the essence of innovation, creativity, entrepreneurial spirit, and passion in one word? By describing it as ORANGE, the unique culture of ExactTarget. From the bright paint on the walls to the talented employees who fill our historic office buildings, Orange at ExactTarget is so much more than a color.

With highly-motivated, creative self-starters, our team is inspired by creating their own destiny, as opposed to following in the footsteps of others. What else does it mean to be a part of our Orange culture? It means you live and breathe our eight core values that date back to our founding days in 2000:

• Treat people well
• Be easy to do business with
• Stay true to permission
• Make clients look like heroes
• Empower marketers through software
• Make decisions like an owner
• Have an entrepreneurial spirit
• Pursue our goals as a team

Being Orange isn't just an internal culture. As proven over the last decade, we've taken all of our passion and unwavering commitment to client success and shared it externally as well. We've sent Orange vibes to partners, peers, and clients around the globe. We'd love an opportunity to share it with you, too!