EXACTTARGET'S INTERACTIVE MARKETING HUB EARNS “STRONGEST CURRENT OFFERING”
One of the industry’s foremost independent evaluators, Forrester Research, has recognized ExactTarget for its email marketing platform. The January 2012 Forrester Wave™: Email Marketing Vendors, Q1 2012 report names ExactTarget the “Strongest Current Offering,” saying “This firm’s flexibility suits it to marketers of all types.”
Evaluating ExactTarget against six vendors across three dimensions, Forrester found that ExactTarget’s Interactive Marketing Hub “brings the strongest current offering this year with intuitive campaign management, scalability, automated predictive models, collaboration tools, and an open source technology platform that supports third-party development.”
KEY FINDINGS OF THE REPORT INCLUDE
- ExactTarget named a consistent leader in email marketing
- Only vendor cited for its flexibility to suit marketers of all types
- Top scores in Execution, Development Strategy & Global Strategy
